This document provides an overview of mobile internet and applications. It discusses how mobile media usage has grown significantly, with over 35% of mobile users now browsing, downloading apps or using other internet-based services on their phones. Mobile internet and app usage is driven by improving device technology, the expansion of 3G networks and data plans. Popular mobile activities include messaging, photography, games and mobile browsing for information. Traditional media brands have also seen strong mobile growth. The document reviews mobile internet and app usage data and trends to give insights into this growing space.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
comScore 2010 mobile year in review 2010. Source: Download here http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
Ericsson ConsumerLab: Family CommunicationEricsson
The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.
The report compares the behavior of families with high usage of communication services with that of families with low usage. Those two groups of families are equally sized, and both demonstrate extreme behavior. And usage varies greatly – not only between the parents, but even between the children in the two types of families.
Eighty percent of families using a lot of communication services believe that as a result, they are happier, have more communication with each other and better knowledge about each other. But for these families, there are also more concerns that appear.
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
comScore 2010 mobile year in review 2010. Source: Download here http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
Ericsson ConsumerLab: Family CommunicationEricsson
The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.
The report compares the behavior of families with high usage of communication services with that of families with low usage. Those two groups of families are equally sized, and both demonstrate extreme behavior. And usage varies greatly – not only between the parents, but even between the children in the two types of families.
Eighty percent of families using a lot of communication services believe that as a result, they are happier, have more communication with each other and better knowledge about each other. But for these families, there are also more concerns that appear.
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
The comScore 2010 Mobile Year in Review offers an overview of the prevailing trends in mobile media usage during the year and considers their implications for the year ahead. It examines key trends across device usage, smartphone adoption and mobile media trends looking across geographies including the U.S., EU5 and Japan.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
The 2015 U.S. Mobile App Report by ComScoreVictor Kong
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Courtesy of: ComScore
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
LSA|14: Gian Fulgoni, Executive Chairman and Co-Founder, comScoreLocalogy
At LSA|14, Gian Fulgoni, Executive Chairman and Co-Founder, comScore, reviewed up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.
One-in-two mobile owners in the US owns a smartphone, and many more own tablets. As most of these same consumers adapt their personal lifestyle to be “mobile first,” they expect their employers to be there to meet them. With the growing number of personal mobile devices in the hands of users, as well as increasingly remote organizations , there’s a great opportunity for organizations to increase productivity of their employees by allowing the use of these personal devices. Taking this on seems daunting, as IT has less ability to enforce a single standard than ever before. Not taking action, however, and ignoring this trend risks exposing corporate data to public clouds with no visibility on the part of IT. Enforcing a single standard will do a lot to serve all users partially, but none particularly well. "Power to the People: Identify and Empower Your Workforce," the new report by Altimeter Group analyst Chris Silva explores how companies are deploying mobile strategies to meet the the specific needs of their employees and the organization at large.