ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
Hi! This deck is a compilation of Indonesia internet stats collected from many sources. Provides some insights related to internet, mobile, and eCommerce penetration in Indonesia.
Interesting facts of digital marketing in IndonesiaIndra Jaya
A little insight of Digital Marketing in Indonesia
Krona Indonesia, a digital marketing agency in Indonesia. We help business, brand, and entrepreneur promote their product or service online.
Contact us:
m. 0812 8 999 1 777
e. info@krona.cc
w. www.krona.cc
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
Digital Economy in Indonesia: Prospect, Challenges, and Research AgendaWirawan Agahari
Digital economy landscape in Indonesia and its implications to development. Presented by Centre for Innovation Policy and Governance (CIPG) at the 1st Development Implications of Digital Economy (DIODE) workshop.
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Sample Report: Indonesia B2C E-Commerce Market 2015yStats.com
Free Report Samples for our publication "Indonesia B2C E-Commerce Market 2015".
Find the full report available for purchase at: https://ystats.com/shop/indonesia-b2c-e-commerce-market-2019/
Future is AdTech and Digital Marketing EcoSystem 2014-2016.
Bức tranh doanh thu quảng cáo online 2014 trên toàn cầu đã đạt 140 Tỉ USD theo báo cáo của IAB – Interactive Advertising Bureau. Cổ phiếu các công ty công nghệ-truyền thông trong giai đoạn sung sức. Các đại gia Internet như facebook, google đang nhanh chóng thâu tóm các công ty mới nổi để xây dựng rào cản cạnh tranh. Và Digital Leader đang hừng hực khí thế vì thời cơ thể hiện phong cách chiến lược.
Google commissioned GfK to conduct a landmark study in Indonesia to gain insights into digital habits of Indonesian consumers. Using a passive metering approach, detailed consumer habits can be uncovered.
Q1 2015 Indonesia Mobile Data Report based on MoboMarket Users Data ResearchBaidu Indonesia
MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia.
MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.
This is a compilation of facts and figures that paint a picture about the digital landscape of Indonesia. A few highlights are below:
1. Growing Love For the Internet
Internet penetration is growing in Indonesia as close to 24% Indonesians are now connected. Primary activity on the internet still remains social networking. However, multimedia, news & blogs are gaining popularity.
2. Mobile and Internet goes hand-in-hand
Over 78% Indonesians access internet with their mobile phones. This is fueled by the cheaper handsets, inexpensive data charges & growing popularity of social networks.
3. Smartphones gain popularity
Android overtook Blackberry as the #1 smartphone OS in Indonesia as 1 in every 4 Indonesian now owns a smartphone.
4. Social Media becomes a daily habit
Over 61% claim social media to be an integral part of their daily lives. They claim to be more inclined to purchase a brand if engaged with it on social media.
5. Indonesian moms are online via mobile
Over 70% of SES ABC1 Moms (kids under 5) are online via mobile. This makes it imperative for marketers and advertisers to revise their strategy to go mobile-first.
Presentasi trend digital 2015 di Indonesia, merupakan hasil gabungan beberapa referensi dari slide yang ada di slide share. di gabung dengan kebutuhan user dan behavior user. Slide ini digunakan sebagai salah satu modul pengajaran tim Litbang DepKes tgl 25-28 Maret 2015 di Pusdiklat, Bandung
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
Digital Economy in Indonesia: Prospect, Challenges, and Research AgendaWirawan Agahari
Digital economy landscape in Indonesia and its implications to development. Presented by Centre for Innovation Policy and Governance (CIPG) at the 1st Development Implications of Digital Economy (DIODE) workshop.
Digital numbers and landscape in indonesia 2016 updatedSeno Pramuadji
This is the update version of digital number in Indonesia based on APJII survey. Although there has been controversy regarding the survey, I'm just re-compile it into much easier use and read.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Sample Report: Indonesia B2C E-Commerce Market 2015yStats.com
Free Report Samples for our publication "Indonesia B2C E-Commerce Market 2015".
Find the full report available for purchase at: https://ystats.com/shop/indonesia-b2c-e-commerce-market-2019/
Future is AdTech and Digital Marketing EcoSystem 2014-2016.
Bức tranh doanh thu quảng cáo online 2014 trên toàn cầu đã đạt 140 Tỉ USD theo báo cáo của IAB – Interactive Advertising Bureau. Cổ phiếu các công ty công nghệ-truyền thông trong giai đoạn sung sức. Các đại gia Internet như facebook, google đang nhanh chóng thâu tóm các công ty mới nổi để xây dựng rào cản cạnh tranh. Và Digital Leader đang hừng hực khí thế vì thời cơ thể hiện phong cách chiến lược.
Data-Driven: "Làm động" thị trường BẤT ĐỘNG SẢN (Real Estate Vietnam) 2015Dinh Le Dat (Kevin D.)
Tối ưu hóa việc ứng dụng #Data-driven trong phân tích dữ liệu nhằm thấu hiểu hành vi của khách hàng để có biện pháp tiếp cận, thuyết phục họ ra quyết định mua một cách nhanh nhất… là nội dung sẽ được các chuyên gia, doanh nhân giàu kinh nghiệm chia sẻ tại Hội thảo tương tác "Data-Driven: "Làm động" thị trường bất động sản" diễn ra ngày 22/10. Lê Anh Tuấn
Hội thảo do Báo Doanh Nhân Sài Gòn tổ chức tại KS. Grand Sài Gòn - Số 8 Đồng Khởi, Q.1, TP.HCM.
Ants - AARRR Growth Hacking and The single biggest reason why startups succeedDinh Le Dat (Kevin D.)
Ants - The single biggest reason why startups succeed and AARRR Grow Hacking.
Ants | The single biggest reason why startups succeed - Bill Gross
Timing, Team, Ideas, Business Model, Funding - 5 yếu tố tối quan trọng để 1 cty thành công. Trong đó Bill Gross so sánh 200 cty thành công và thất bại trong gần 20 năm (IdeaL ab) cho thấy TIMING (Thời điểm) là tối quan trọng để cty khởi nghiệp thành công.
However, for a startup, we don't need to focus on all of the 5 metrics during the MVP (Minimum Viable Product) phase. The 2 most important metrics we want to monitor and optimize right now are Activation and Retention (Retention is King! - If people like using your product and they return to use it, then you will be successful).
These are the 2 main metrics that will determine whether or not you have built a service that people need. A good Activation tells you that your UVP and landing page is convincing and that you successfully get the user to go through with 1 use cycle post logging in. Good Retention tells you that your MVP actually delivers the UVP to the customers.
If you plan to start charging immediately, then Revenue will be one that we want to monitor as well. Acquisition and Referral are not immediate, but they are the engines to drive new customers to your website, so do keep them in mind when building your MVP.
Important: Before you can get good Activation and Retention, which means that you have proven that your product does indeed delivers the UVP, there is no need to start getting users. The reason is because before you are sure that you have a working solution, the users you get now will leave anyways. You will be depleting your users, and it might also give you bad reviews. Therefore, before we can validate your MVP in a later section, only focus on getting "early adopters" and leave the Growth Hacking for later.
Intro to E-commerce in South East Asia - CitibankDavid Jou
Pomelo Fashion presents at 2014 Citibank ASEAN stars of the next decade! Includes, e-commerce growth trends in south east asia and sectors most likely to benefit from emerging mobile and social media trends.
ANTS - 360 view of your customer - bigdata innovation summit 2016
Dữ liệu lớn, theo nghĩa đen, không phải là một cái gì đó mới, nó đã hiện hữu trong một thời gian dài. Bất kỳ một công ty đã kinh doanh trong một vài năm đều sở hữu một khối lượng dữ liệu từ thông tin khách hàng thông qua hồ sơ giao dịch và sử dụng sản phẩm. Những doanh nghiệp khác nhau sẽ có những khả năng khai thác và sử dụng dữ liệu lớn khác nhau.
Một số doanh nghiệp đã đạt đến độ chín muồi, trong khi đó một số doanh nghiệp khác chỉ vừa bắt đầu cuộc hành trình. Tại Việt Nam các doanh nghiệp viễn thông, các hãng hàng không, các ngân hàng, các tập đoàn bán lẻ, các cơ quan chính phủ đang sở hữu một khối lượng dữ liệu khổng lồ, tuy nhiên, việc xử lý, phân tích dữ liệu lớn còn đang trong giai đoạn rất sơ khai.
Diễn đàn dữ liệu lớn sẽ tập trung chia sẻ những kiến thức thực tế và mang tính chất ứng dụng để người tham dự có thể tích luỹ và áp dụng.
Laporan Statistik Kinerja Berbagai Sektor Industri di Indonesia 2016. Laporan ini Berisi:
PERTUMBUHAN INDUSTRI
PERTUMBUHAN INVESTASI
PERTUMBUHAN EKSPOR - IMPOR HASIL PERTANIAN
PERTUMBUHAN EKSPOR - IMPOR HASIL INDUSTRI
KINERJA INDUSTRI MOBIL
KINERJA INDUSTRI SEPEDA MOTOR
KINERJA INDUSTRI ALAT BERAT
KINERJA INDUSTRI TEKSTIL
KINERJA INDUSTRI MINYAK & GAS BUMI
KINERJA INDUSTRI BATUBARA
KINERJA INDUSTRI TEMBAGA
KINERJA INDUSTRI NIKEL
KINERJA INDUSTRI BAUKSIT
KINERJA INDUSTRI PEMBANGKIT LISTRIK
KINERJA INDUSTRI SEMEN
KINERJA INDUSTRI PARIWISATA
KINERJA INDUSTRI PROPERTI
KINERJA INDUSTRI HOTEL
KINERJA INDUSTRI PENERBANGAN
KINERJA INDUSTRI KERETA API
KINERJA INDUSTRI PELAYARAN
KINERJA INDUSTRI TELEKOMUNIKASI
KINERJA INDUSTRI PERBANKAN
KINERJA INDUSTRI ASURANSI
Industry Presentation: eCommerce in Indonesia: Opportunities & Challengesdmg events Asia
In this session, Narendrata will share highlights about Indonesia's promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia's eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players.
SparkLabs Global Asia E-Commerce Report 2015Bernard Moon
Report focused on e-commerce in Asia. Overviews of China, Japan, Korea, India and Southeast Asia markets (Indonesia, Malaysia, Thailand, Vietnam). Describes the major startups and companies for each market and the investor landscape.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
1) Internet – Two-Thirds of a Generation In...
2) Key Internet Trends
3) Re-Imagining Continues...
4) America’s Evolving Work Environment...
5) Big Internet Markets = China / India
6) Public / Private Company Data
7) One More Thing...
8) Ran Outta Time Thoughts / Appendix
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
VIETNAM ICT COMM CONFERENCE 2016 | ICT COMM VIETNAM - IT, Mobile, Hightech exhibition
Xu hướng ứng dụng và triển khai Big Data cho doanh nghiệp Việt Nam và Thế Giới.
Giải pháp & kiến trúc Hydrid - vừa tự làm + vừa outsourcing là chiến lược hiệu quả nhất trong năm 2016 cho phần lớn doanh nghiệp SME toàn cầu.
Cloud-Based IT Outsourcing:
The cloud benefits of scale, cost, and storage will alter big data initiatives by transforming IT departments.
The new paradigm for this organizational function will involve a hybridized architecture in which all but the most vital and longstanding systems are outsourced to complement existing infrastructure.
http://ants.vn
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing ...Dinh Le Dat (Kevin D.)
Data-Driven Platform and Marketing: Consumer Intelligence Series the Sharing Economy.
Like many other companies and sectors in today’s economy, the sharing economy’s success— indeed, its very existence—has been built upon data.
Data is the fuel that powers the modern information economy. The widespread collection and use of data helps expand the array of
services available and keeps prices low—or even at zero—for a great number of digital services.
In the case of the sharing economy, data about interactions is also what facilitates the reputational feedback mechanisms that have been so crucial to the development of trust among diverse parties. (The importance of those reputational mechanisms is discussed at
greater length in section VI.)
Big Data Analytics - Volume,Velocity,Variety,Veracity, #Value! view from expert
Big Data Analytics - Volume,Velocity,Variety,Veracity, #Value! view from expert
http://dinhledat.com/data-driven-marketing/big-data-goc-nhin-nguoi-trong-cuoc-itlc-offline-7/
#Big Data: Góc nhìn người trong cuộc -- ITLC Offline 7
AdTechVietnam -- Với trách nhiệm vận hành cộng đồng CNTT Việt Nam, ITLC phải làm cách này cách kia để câu hỏi trên có lời giải. Vì vậy sau sự kiện "Ngày công nghệ FPT", ITLC đã nhanh tay "đặt hàng" anh Đinh Lê Đạt, một chuyên gia về Data-Driven của ngành giúp trả lời cụ thể hơn, thực tế hơn về tồn tại của "huyền thoại" dữ liệu lớn!
http://dinhledat.com
Top 10 Strategic Technology Trends 2007-2014 - Gartner
Top 10 Xu Hướng Chiến Lược Công Nghệ 2007-2014 - Gartner.
A strategic technology may be an existing technology that has matured and/or become suitable for a wider range of uses. It may also be an emerging technology that offers an opportunity for strategic business advantage for early adopters or with potential for significant market disruption in the next five years. These technologies impact the organization's long-term plans, programs and initiatives.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
2. •
•
•
• Vision:
ANTS’s vision is to unleash the
FULL ECONOMIC POTENTIAL OF DIGITAL media companies.
Mission:
ANTS – Southeast Asia’s leader in SMART automation digital advertising
technology and services
About:
ANTS is the leading technology-driven integrated internet advertising platform
in Vietnam. ANTS solutions provide a unique Software as a Service (SaaS)
platform by combining Demand Side Platform – Supply Side Platform,
which includes Data Management Technology and Extraordinary Insight
Engine (Founded in 2014).
3. ConfidentialSource: ANTS 2015
Dr. Dinh Le Dat – Co-founder & CEO of ANTS.
Expert in Big Data/Data-Driven Marketing at FPT Corporation.
• Co-founder, CEO of ANTS – Big Data in Advertising and Data-Driven Marketing Solution (ANTS.vn).
• Former Chief Technology Officer at FPT Online Service JSC.
• I worked for Boeing-Luxoft Russia, FPT Online Service JSC, FPT Technology Innovation.
• 15+ years in Internet Technology and Product EcoSystem experience including Social Network/ Social
Media (Banbe.net, Nhacso.net), Online News (VnExpress.net, Ngoisao.net), Games Online (Gate.vn),
eCommerce (Sendo.vn) and Online Advertising (ANTS.vn, eClick.vn).
• 10+ years in Technical Architect of High Scalability for Web/Mobile & Big Data/Analytics in Digital
Content and Online Advertising.
• Co-founder, Former CTO of Yola JSC – E-learning Platform (Yola.vn)
• Awarded Ph.D. at M.V. Lomonosov Moscow State University with research “METADATA MODEL
ONTOLOGY FOR GEOSPATIAL DATA AND SERVICES”
(https://www.linkedin.com/in/dinhledat)
6. Confidential
255,461,124
Total Population
83,600,000
Internet Users
69,000,000
Facebook Users
51% Urban & 49% Rural
27% Facebook Penetration
281,963,665
Active Mobile Subscription
112% Mobile Subscription
Penetration
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
(6th world rank)
(4th world rank)
(3rd world rank)
33% Internet Penetration
7. Confidential
5H 27M
Avg Time That Internet Users Spend Using The
Internet Each Day Using Desktop/Notebook
14%
Mobile Internet Penetration of Total Population
2H 30M
Average Time Mobile Internet Per Day
Source: Global Web Index; US Cencus Bureau; WeAreSocial
8. Confidential
Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew
internet when they were an
adult. They often feel the
need to always learn to adapt
with the new technologies.
DIGITAL NATIVE
This younger generation born
and living in the internet era.
They tend to make trends in
cyberspace.
YEARS OLD
DIGITAL USERS IS
DOMINATED BY YOUNGER
GENERATION
12-34 YEARS OLD
(58.4%)
9. Confidential
281,963,665
Active Mobile Broadbands Subscription
32%
Mobile Broadbands Subscription of Total
Population
52M
Active Social Media Users Accessing from
Mobile Device
21%
Penetration of Mobile Social from Total
Population
Source: US Census Bureau; WeAreSocial
11. Confidential
Prepaid Users of Total Mobile
Subscription
Post Paid Users of Total
Mobile Subscription
3G Connection of Total
Mobile Subscription
281,963,665
Active Mobile Subscription
22%
1%
99%
0% 20% 40% 60% 80% 100% 120%
Source: GSMA Intelligence; WeAreSocial
12. Confidential
Smartphone Users Searching
for Local Information
Smartphone Users Researching
Product/Service from Their
Phone
Smartphone Users Who Have
Purchased from Their Phone
95.867.646
Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Smartphone Penetration as
% of Total Mobile
Subscription
13. Confidential
Digital Ad Spend: 2013-2018
USD BN
15.5
2.1
0.6 0.2
19.0
2.3
0.8 0.4
22.4
2.4
1.0 0.7
25.1
2.6
1.2 1.2
27.3
2.7
1.5
1.9
29.2
2.9
1.8
2.9
0
2
4
22
30
China South Korea India Indonesia
2013 2014 2015 2016 2017 2018
Notes
1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes
SMS, MMS and P2P messaging-based advertising
2. China excludes Hong Kong
Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR
Digital Ad Spending Growth Rate: 2013-2018
36.0%
7.0%
8.0% 5.0%
33.0% 20.0%
70.0%
75.0% 72.0%
66.0%
60.0% 50.0%
13.9%
8.4%
0%
20%
40%
60%
80%
2013 2014 2015 2016 2017 2018
China South Korea India
Source eMarketer, Jun 2014
Source eMarketer, Jun 2014
CAGR: 64%
CAGR: 25%
CAGR: 7%
CAGR: 13%
20. Confidential
Source: eMarketer “Digital Buyer Penetration Across APAC”
0.56
1.04
1.79
2.6
15.40% 13.30% 9.80% 7.10%
2011 2012 2013 2014
Includes travel, diigital
download and event
tickets purchased via
any digital channel
(including online, mobile
& tablet exclude
gambling
*in billion US$
Percentage of change
Sales
(in billions)
21. Confidential
Source: DailySocial; eMarketer
NOTE
Age 15+ include ATM
payments, transfer of funds
electronically to a specific
bank account; transfer of
money using the bank’s
proprietary electronic payment
network
Companies like JNE, First
Logistics and RPX are among
the first to offer cash on
delivery (COD) solution for e-
commerce
BANK TRANSFER IS THE
MOST POPULAR PAYMENT
SYSTEM
24%
30%
41%
70%
COD
Credit Card
Klik BCA
Trasfer