"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 Chicago
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Presentation used in Chicago on 10/5/2011 for Bricks and Mobile 2011 (Thanks, Kelly!). "Engaging the Consumer On-the-Go" with Scott Forshay of Morpheus/CREATETHE GROUP, Tim Hayden of 44Doors, Tom Nawara of Acquity Group, and Suhail Pothigara of Macy's.
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"Engaging the Consumer On-The-Go" - Bricks & Mobile 2011 Chicago
- 1. Engaging the On-the-Go Consumer Tim Hayden, CMO, 44Doors Scott Forshay, Director, Mobile Strategy, Morpheaus Media Tom Nawara, Vice President, Digital Strategy and Design, Acquity Group SuhailPothigara, Manager, Mobile Development Program, Macys.com
- 4. Scott Forshay Director, Mobile Strategy Morpheaus Media
- 5. Trend One: Connected Consumers are Consumers of Context
- 6. Trend Two: Intelligent Marketing is Now in the Moment.
- 7. Trend Three: The Mobile Medium Carries the Brand Narrative
- 8. Tom Nawara Vice President, Digital Strategy and Design Acquity Group
- 10. Headquartered in Chicago with 12 offices globally
- 11. Over 475 experienced business, design, marketing and technology professionals
- 12. We have been a trusted partner to more than 600 clients on thousands of projectsAcquity Groupis a leading digital strategy, experience design,and online technology services firm. 9 1 Top 5 independent digital agency – 2010 & 2011, Advertising Age
- 13. The third screen is already the first screen >5.4BB mobile subscribers globally 250MM in the US 43% smartphones 10
- 14. Notable Statistics 30% [of consumers ages 25-44 considered a retailer’s mobile competence a major factor when shopping] * * IDC Insights, 2011
- 15. Notable Statistics 47% [of consumers have accessed customer reviewsin-store using their mobile device] * * Shop.org Social Commerce Survey, September 2011
- 16. Notable Statistics 53% [of on-the-go shoppers will give you their location in exchange for more relevant content] * * JiWire Study, September 2011
- 17. Notable Statistics 56% [of people believe mobile can makethe shopping experience more enjoyable ] * * Lightspeed Research, 2011
- 19. SuhailPothigara Manager, Mobile Development Program Macys.com
- 20. Web Ads have been shrunk to fit in the mobile channel.. Web Banner = Mobile Banner ..and they are not working “48% to 60% of Mobile ads are accidentally hit” - Pontiflex Survey and others.
- 21. The web popups have reappeared - just more annoying = Push Notifications Web Popups
- 23. Likes, Fan pages, Social buying
- 24. LOcation - Real-time Awareness
- 25. (GPS + Cell tower)
- 26. Day parts + weather
- 28. Return frequency
- 31. Shopping and purchase history
- 33. scanning barcodes and mobile coupons
- 34. Geo Fencing and Mobile Payments
Editor's Notes
- 30%: of consumers ages 25-44 considered a retailer’s mobile competence a major factor when shopping (IDG Insights, 2011)This research indicates that customers trust retailers that have embraced mobile technology, which includes both mobile apps and mobile-optimized Web sites.
- 47% : Shop.org Social Commerce Survey.
- 53%: of on-the-go shoppers will give you their location in exchange for more relevant content (JiWire, September 2011).60% of those under 34. 69% in the UK.
- 56% : of people believe mobile can make the shopping experience more enjoyable (Lightspeed Research, 2011)SMS DialogueLBS/Geo ServicesMobile SearchIn-Store ActionsCross-Channel Engagement
- What’s next?