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A GLOBAL VIEW OF MOBILE ADVERTISING:
                Global Summary Q3 2011

             InMobi Mobile Insights - Network Data

                   Release date: October 25, 2011
ABOUT THE RESEARCH

Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165
markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a
broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.

Research Objectives
We have three goals with this research:
1.  Help educate the market. Statistics and information about the state of mobile
    advertising are lacking in most regions of the world.
2.  Track consumer opinions regarding mobile advertising. With any emerging
    medium, the consumer perspective is critical to overall market success. We see
    a need for trending across regions in this area.
3.  Collaborate with industry thought leaders to increase market insight and improve
    information quality ongoing. As a global independent company, we value
    partnerships that will strengthen our understanding of the market. Researchers,
    thought-leaders, and analysts are encouraged to contact us and apply for full
    partner access.
                                               Beginning July 2011, InMobi is moving towards
 Contact Information                           quarterly data views which will highlight broader
 www.inmobi.com/research                        industry trends and provide an overview of the
 research@inmobi.com
                                                       global mobile advertising market. 	
  
 Twitter: @inmobi
NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 138.4 billion
impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
•     Global Available Impressions in Quarter 3, 2011: 138.4 billion
•     Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
•     Countries Represented: 131 countries with over 10 million impressions per month
•     Base Measure: Available Impressions
•     Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
•     Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011)
•     Comparisons: Q3 2011 versus Q2 2011

Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web
(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
GLOBAL SUMMARY

                                                                                  The global mobile ad ecosystem
                                                                                  continues its significant growth,
                                                                                  increasing ad impressions by 32.6%
                                                                                  from Q2 2011 to Q3 2011.
                                                                                  "  The InMobi network gained nearly 34 billion ad
                                                                                      requests in Q3 2011. Continued significant
                                                                                      growth in the global mobile ecosystem highlights
                                                                                      the healthy mix of increasing consumer mobile
                                                                                      usage, advertiser adoption and publisher focus
                                                                                      on mobile advertising.

                                                                                  Smartphone impression growth far
                                                                                  outpaces advanced phones.
                                                                                  Smartphones now represent 43% of
                                                                                  all mobile ads on the InMobi
                                                                                  network.
                                                                                  "  52% growth in impressions on Smartphones over
                                                                                      the past quarter clearly underlines the shift
                                                                                      towards Smartphone usage among consumers
                                                                                      globally.
             Available Impression Volume & Composition
                   Q2 2011               Q3 2011               % Chg              In-application advertising continues
   Total       104,334,888,661       138,351,025,951           32.6%              to grow quickly, although it only
Smartphone      39,314,783,903       59,979,601,147            52.6%              represents 21% of all mobile ads on
Advanced        65,020,104,758       78,371,424,804            20.5%
                                                                                  the InMobi network.
Mobile Web      86,948,843,684       109,314,697,724           25.7%              "  In application ads are highly utilized in only a few
   App          17,386,044,977       29,036,328,227            67.0%                  key markets across the globe. Globally, most
                                                                                      mobile ads are still delivered in the mobile web
                                                                                      experience that is platform agnostic.



                                        Source: InMobi Mobile Insights – Network Research, Q3 2011
GLOBAL
          Global OS Share: Q3 2011

               Available Impressions
                                                                               OS                   Impressions     % Share      Pt. Chg
                                               Android
          21%	
                                                              Android               31,095,406,496   22.5%         +7.2
                              22%	
            Nokia OS
                                                                            Nokia OS               25,183,777,402   18.2%         -1.8
                                               Symbian OS
                                                                          Symbian OS               24,348,191,250   17.6%         -1.5
                                               iPhone OS
10%	
                                                                      iPhone OS               15,222,377,217    11.0%        -3.8
                                               RIM OS
                                    18%	
                                    RIM OS                13,269,885,290    9.6%         +3.6
                                               Others
     11%	
                                                                   Others                29,231,388,297   21.1%         -3.7

                    18%	
  




Android OS gained 7.2 share points and surpassed both the leading operating systems,
Nokia and Symbian.
"  Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the
    InMobi network over the past quarter.

"  Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression
    share.




                                              Source: InMobi Mobile Insights – Network Research, Q3 2011
GLOBAL
Global Manufacturer Share: Q3 2011

                                        Available Impressions
                      1%	
  
           3%	
                                                                            Manufacturer              Impressions     % Share   Pt. Chg
                               6%	
                           Nokia
                                                                                                Nokia               49,491,045,378   35.8%      -3.2
                                                              Samsung
             4%	
                                                                             Samsung               24,747,590,276   17.9%      +3.1
                                                              Apple
    6%	
                                            36%	
                                       Apple               15,222,377,217    11.0%     -3.8
                                                              RIM
                                                                                                 RIM                13,269,885,290    9.6%      +3.6
6%	
                                                          HTC
                                                                                                HTC                 8,190,274,125     5.9%      +0.9
                                                              SonyEricsson
 10%	
                                                                                      SonyEricsson            7,872,153,468     5.7%      -1.5
                                                              LG
                                                                                                 LG                 5,700,658,465     4.1%      +0.1
                                                              Motorola                        Motorola              3,648,747,769     2.6%      -0.5
                 11%	
  
                                          18%	
               DoCoMo                          DoCoMo                1,962,380,787     1.4%      +1.3
                                                              Others
                                                                                               Others               8,245,913,176     6.0%      +0.1




    Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
    35.8% share of impressions.
    "  Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.

    "  Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5
       major manufacturers.




                                                              Source: InMobi Mobile Insights – Network Research, Q3 2011
GLOBAL
Global Handset and Connected Device Detail: Q3 2011

                            Handset                              Impressions                     % Share    Pt Chg
                          Apple iPhone 4                         5,703,047,167                    4.1%       +0.7
                        RIM BlackBerry 8520                       4,119,025,675                    3.0%      +0.6
                            Nokia 6300                           2,503,775,917                     1.8%      -0.4
                            Nokia 5233                            2,360,111,627                    1.7%      +0.3
                        RIM BlackBerry 9800                      2,356,015,544                     1.7%      +1.2
                            Nokia 3110c                          2,106,099,465                     1.5%      -0.5
                      Apple iPod Generation IV                   2,018,186,153                     1.5%      +0.5
                            Apple iPad I                         1,910,102,922                     1.4%      +0.2
                            HTC 001HT                            1,868,878,125                     1.4%      +1.3
                            Nokia C3-00                          1,860,928,144                     1.3%      +0.0
                            Nokia C1-01                          1,747,778,250                     1.3%      +0.5
                             Nokia N73                           1,744,569,994                     1.3%      -0.2
                        RIM BlackBerry 9700                      1,705,622,822                     1.2%      +0.5
                        RIM BlackBerry 9300                      1,674,867,330                     1.2%      +0.6
                        Samsung GT-I9000                         1,641,743,468                     1.2%      -0.0


The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the
top 15 handsets are Nokia devices.
"  The Apple iPhone 4 is the top device by share of impressions.

"  The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
    at scale with rich experiences.




                                           Source: InMobi Mobile Insights – Network Research, Q3 2011
GLOBAL
              Global Summary: Q3 2011
                   Available Impression Volume & Composition                               Top 5 Manufacturers: % Share of Available Impressions
                        Q2 2011               Q3 2011              % Chg                                    Q2 2011             Q3 2011        Pt. Chg
      Total          104,334,888,661      138,351,025,951          32.6%                  Nokia               39.0%             35.8%            -3.2
  Smartphone         39,314,783,903       59,979,601,147           52.6%                 Samsung              14.8%             17.9%            +3.1
   Advanced          65,020,104,758       78,371,424,804           20.5%                  Apple               14.8%             11.0%            -3.8
  Mobile Web         86,948,843,684       109,314,697,724          25.7%                   RIM                 6.0%              9.6%            +3.6
      App            17,386,044,977       29,036,328,227           67.0%                   HTC                 5.0%              5.9%            +0.9

              Top 10 Handsets: % Share of Available Impressions                             Top 3 OS Systems: % Share of Available Impressions
                              Q2 2011            Q3 2011          Pt. Chg                                     Q2 2011          Q3 2011        Pt. Chg
    Apple iPhone 4              3.5%              4.1%              +0.7
                                                                                         Android              15.3%             22.5%            +7.2
 RIM BlackBerry 8520            2.4%              3.0%              +0.6
                                                                                        Nokia OS              20.0%             18.2%            -1.8
      Nokia 6300                2.2%              1.8%              -0.4
      Nokia 5233                1.4%              1.7%              +0.3               Symbian OS             19.1%             17.6%            -1.5
 RIM BlackBerry 9800            0.5%              1.7%              +1.2
      Nokia 3110c               2.0%              1.5%              -0.5
                                                                                    "   The InMobi global network grew by over 34
Apple iPod Generation IV        1.0%              1.5%              +0.5
                                                                                        billion impressions over the past quarter.
      Apple iPad I              1.2%              1.4%              +0.2
      HTC 001HT                 0.0%              1.4%              +1.3            "   The 52.6% growth in smartphone ad
      Nokia C3-00               1.3%              1.3%              +0.0                impressions and 67% growth in application
                                                                                        ads points towards increasing consumer
                                                                                        adoption of smartphones and the popularity of
                                                                                        applications.
                                                                                    "   Among the top 3 operating systems, only
                                                                                        Android managed to gain share points (+7.2).

                                                 Source: InMobi Mobile Insights – Network Research, Q3 2011
MEASURES AND TERM DEFINITIONS

Measures:
Available Impressions: The total number of ads requests made to the InMobi network
% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,
manufacturer, or OS under analysis.
Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified
region or country relative to that same inventory type, device, manufacturer, or OS share globally.
Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS
under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.
% Chg: The percentage change in absolute value between two different time periods.
Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time
periods.


Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm
OS, Nokia N & E Series Phones, or Samsung Bada.
Advanced: Any impression served to any OS or handset not included in the smart phone definition above.
Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-
layer network communications in a wireless-communication environment.
App (Application): Any impressions served to a mobile application resident on the consumer mobile device.
Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular
company providing service for mobile phone subscriber served the impression.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and
provides common services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The OEM manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%
share.



InMobi Regional Definitions:
InMobi defines all regions per Wikipedia with the following modifications:
“Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia.
“South America” includes South & Central Americas as listed in Wikipedia.
NEXT STEPS

This data is part of a series of network reports that are released monthly.
Additional regions and markets will be released throughout the quarter.

Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country
data views. The next full release is planned for mid October. Monthly data updates including key
information by market will be released via our mailing lists and website.

While we move to a quarterly release schedule, we will still continue to releases insightful data on
key markets across regions on a monthly basis. These releases will shed light on emerging trends
and unique developments specific to those key markets.

Open Source Research: Getting Involved
Objective industry analysts and thought-leaders are encouraged to comment, question, and
participate. We will be sure to consider and update the research based on feedback and questions
to improve the quality for all end users.

To join our monthly research mailing list, contact us at Research@InMobi.com

To download the full reports, visit us at www.InMobi.com/research

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Q3 2011 - Global Report

  • 1. A GLOBAL VIEW OF MOBILE ADVERTISING: Global Summary Q3 2011 InMobi Mobile Insights - Network Data Release date: October 25, 2011
  • 2. ABOUT THE RESEARCH Project Background After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market. Research Objectives We have three goals with this research: 1.  Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world. 2.  Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area. 3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Beginning July 2011, InMobi is moving towards Contact Information quarterly data views which will highlight broader www.inmobi.com/research industry trends and provide an overview of the research@inmobi.com global mobile advertising market.   Twitter: @inmobi
  • 3. NETWORK DATA Specifications Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: • Global Available Impressions in Quarter 3, 2011: 138.4 billion • Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America • Countries Represented: 131 countries with over 10 million impressions per month • Base Measure: Available Impressions • Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices • Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011) • Comparisons: Q3 2011 versus Q2 2011 Representation InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.
  • 4. GLOBAL SUMMARY The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 32.6% from Q2 2011 to Q3 2011. "  The InMobi network gained nearly 34 billion ad requests in Q3 2011. Continued significant growth in the global mobile ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising. Smartphone impression growth far outpaces advanced phones. Smartphones now represent 43% of all mobile ads on the InMobi network. "  52% growth in impressions on Smartphones over the past quarter clearly underlines the shift towards Smartphone usage among consumers globally. Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg In-application advertising continues Total 104,334,888,661 138,351,025,951 32.6% to grow quickly, although it only Smartphone 39,314,783,903 59,979,601,147 52.6% represents 21% of all mobile ads on Advanced 65,020,104,758 78,371,424,804 20.5% the InMobi network. Mobile Web 86,948,843,684 109,314,697,724 25.7% "  In application ads are highly utilized in only a few App 17,386,044,977 29,036,328,227 67.0% key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic. Source: InMobi Mobile Insights – Network Research, Q3 2011
  • 5. GLOBAL Global OS Share: Q3 2011 Available Impressions OS Impressions % Share Pt. Chg Android 21%   Android 31,095,406,496 22.5% +7.2 22%   Nokia OS Nokia OS 25,183,777,402 18.2% -1.8 Symbian OS Symbian OS 24,348,191,250 17.6% -1.5 iPhone OS 10%   iPhone OS 15,222,377,217 11.0% -3.8 RIM OS 18%   RIM OS 13,269,885,290 9.6% +3.6 Others 11%   Others 29,231,388,297 21.1% -3.7 18%   Android OS gained 7.2 share points and surpassed both the leading operating systems, Nokia and Symbian. "  Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the InMobi network over the past quarter. "  Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression share. Source: InMobi Mobile Insights – Network Research, Q3 2011
  • 6. GLOBAL Global Manufacturer Share: Q3 2011 Available Impressions 1%   3%   Manufacturer Impressions % Share Pt. Chg 6%   Nokia Nokia 49,491,045,378 35.8% -3.2 Samsung 4%   Samsung 24,747,590,276 17.9% +3.1 Apple 6%   36%   Apple 15,222,377,217 11.0% -3.8 RIM RIM 13,269,885,290 9.6% +3.6 6%   HTC HTC 8,190,274,125 5.9% +0.9 SonyEricsson 10%   SonyEricsson 7,872,153,468 5.7% -1.5 LG LG 5,700,658,465 4.1% +0.1 Motorola Motorola 3,648,747,769 2.6% -0.5 11%   18%   DoCoMo DoCoMo 1,962,380,787 1.4% +1.3 Others Others 8,245,913,176 6.0% +0.1 Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 35.8% share of impressions. "  Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category. "  Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5 major manufacturers. Source: InMobi Mobile Insights – Network Research, Q3 2011
  • 7. GLOBAL Global Handset and Connected Device Detail: Q3 2011 Handset Impressions % Share Pt Chg Apple iPhone 4 5,703,047,167 4.1% +0.7 RIM BlackBerry 8520 4,119,025,675 3.0% +0.6 Nokia 6300 2,503,775,917 1.8% -0.4 Nokia 5233 2,360,111,627 1.7% +0.3 RIM BlackBerry 9800 2,356,015,544 1.7% +1.2 Nokia 3110c 2,106,099,465 1.5% -0.5 Apple iPod Generation IV 2,018,186,153 1.5% +0.5 Apple iPad I 1,910,102,922 1.4% +0.2 HTC 001HT 1,868,878,125 1.4% +1.3 Nokia C3-00 1,860,928,144 1.3% +0.0 Nokia C1-01 1,747,778,250 1.3% +0.5 Nokia N73 1,744,569,994 1.3% -0.2 RIM BlackBerry 9700 1,705,622,822 1.2% +0.5 RIM BlackBerry 9300 1,674,867,330 1.2% +0.6 Samsung GT-I9000 1,641,743,468 1.2% -0.0 The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the top 15 handsets are Nokia devices. "  The Apple iPhone 4 is the top device by share of impressions. "  The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences. Source: InMobi Mobile Insights – Network Research, Q3 2011
  • 8. GLOBAL Global Summary: Q3 2011 Available Impression Volume & Composition Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 % Chg Q2 2011 Q3 2011 Pt. Chg Total 104,334,888,661 138,351,025,951 32.6% Nokia 39.0% 35.8% -3.2 Smartphone 39,314,783,903 59,979,601,147 52.6% Samsung 14.8% 17.9% +3.1 Advanced 65,020,104,758 78,371,424,804 20.5% Apple 14.8% 11.0% -3.8 Mobile Web 86,948,843,684 109,314,697,724 25.7% RIM 6.0% 9.6% +3.6 App 17,386,044,977 29,036,328,227 67.0% HTC 5.0% 5.9% +0.9 Top 10 Handsets: % Share of Available Impressions Top 3 OS Systems: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Q2 2011 Q3 2011 Pt. Chg Apple iPhone 4 3.5% 4.1% +0.7 Android 15.3% 22.5% +7.2 RIM BlackBerry 8520 2.4% 3.0% +0.6 Nokia OS 20.0% 18.2% -1.8 Nokia 6300 2.2% 1.8% -0.4 Nokia 5233 1.4% 1.7% +0.3 Symbian OS 19.1% 17.6% -1.5 RIM BlackBerry 9800 0.5% 1.7% +1.2 Nokia 3110c 2.0% 1.5% -0.5 "   The InMobi global network grew by over 34 Apple iPod Generation IV 1.0% 1.5% +0.5 billion impressions over the past quarter. Apple iPad I 1.2% 1.4% +0.2 HTC 001HT 0.0% 1.4% +1.3 "   The 52.6% growth in smartphone ad Nokia C3-00 1.3% 1.3% +0.0 impressions and 67% growth in application ads points towards increasing consumer adoption of smartphones and the popularity of applications. "   Among the top 3 operating systems, only Android managed to gain share points (+7.2). Source: InMobi Mobile Insights – Network Research, Q3 2011
  • 9. MEASURES AND TERM DEFINITIONS Measures: Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods. Definitions: Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application- layer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share. InMobi Regional Definitions: InMobi defines all regions per Wikipedia with the following modifications: “Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia. “South America” includes South & Central Americas as listed in Wikipedia.
  • 10. NEXT STEPS This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid October. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to releases insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets. Open Source Research: Getting Involved Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users. To join our monthly research mailing list, contact us at Research@InMobi.com To download the full reports, visit us at www.InMobi.com/research