MOBILE BEHAVIOR, OR BEHAVIOUR Tablets Smartphones • “Lean Back” • “On-the-go” – Browser – Texting – News/Media – Social – Long Form Content – Search/Inquiry – Shopping: M-Commerce – Shopping: Deals/Payments – Games – Games – Utility: Home & Business – Utility: Life & PlayNOTE: Use of both the browser and email are equally popular on smartphones and tablets, as so much of application verification and communication (with other utilities such as calendars) behaviors require use of these legacy-desktop tools.
The “consumerjourney” involvesmuch more than anunderstanding ofindividual behavior.It also requiresdeep awarenessand respect for thesurroundinginfluences andlifestyle preferencesthat shape the useof technology andthe consumption ofmedia.
BARRIERS TO ADOPTION ADOPTION OF NEW TECHNOLOGY IS AFFECTED BY EXISTING AND EVOLVING BEHAVIORS
The Mobile Things We Do (smartphone use today)26
Decline inSocial Media/Online Attention • We have better things to do, places to go and people to see. • It is illegal in almost every state to look at/touch your phone while driving. • Apps, SMS texting, Apps, email, Apps! • We run into each other if we stare at our phones while walking. • More!