IABC-­‐LDA	  Emerging	  Media	  Summit	  Louisville,	  Kentucky	  Ÿ	  September	  13,	  2011	  	  Mobile Experience Solut...
¡  “Mobile	  Computing”	  changes	  everything	         ¡  Brevity	  rules	  the	  moment,	  in	  terms	  or	           ...
We	  have	  always	  been	  MOBILE	                                     Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
…to	  February	  2010	     …February	  2011	                                  Mobile Experience Solutions: Technology + St...
▪    Consumers/”The	  Audience”	  doesn’t	  have	  to	  type	  or	  text!	  ▪    Engage	  consumers	  on-­‐the-­‐go,	  on	...
Sent	  from	  my	  shiny	  new	  iPhone,	    please	  excuse	           typos	  
14	  Million	  Americans	  Scanned	    QR	  Codes	  on	  their	  Mobile	             Phones	  in	  June	  2011	           ...
Outdoor/Transit	          Restaurant	       8%	                     5%	      At	  Work	                                At	...
Storeftont	                 7%	                  TV	                                       7%	                            ...
§  Provoke	  mobile	       engagement	  for	  your	       audiences	  to	  get	  to	  the	       “next	  step”	  in	  the...
Minimum size should be 1.25” by 1.25” – any smaller andit becomes difficult to scan
¡  Keep	  back-­‐and-­‐forth	  (send/receive)	  of	  texts	      to	  a	  maximum	  of	  3-­‐4	  TOTAL	  actions	  ¡  Ex...
¡ NFC:	  Near-­‐Field	     Communications	  ¡ Mobile	  Wallets	  ¡ DOH:	  Digital	  Out-­‐of-­‐Home	  ¡ Augmented	  Re...
Mobile Experience Solutions: Technology + Strategy
                                 	                                  	         Mobile Experience Solutions: Technology + St...
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
Iabc lda 9-13-11 louisville
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Iabc lda 9-13-11 louisville

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Deck used at 2011, Third Annual Emerging Media Summit in Louisville, KY. Thanks, IABC & LDA!

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  • Tim, your presentation today at #IBAC-LDA was nothing short of amazing. So happy to connect with you and I will be sharing your incredible tips on Mobile with my friends and contacts!! Thanks =)
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Iabc lda 9-13-11 louisville

  1. 1. IABC-­‐LDA  Emerging  Media  Summit  Louisville,  Kentucky  Ÿ  September  13,  2011    Mobile Experience Solutions: Technology + Strategy
  2. 2. ¡  “Mobile  Computing”  changes  everything   ¡  Brevity  rules  the  moment,  in  terms  or   connection  +  copy  +  call-­‐to-­‐action   ¡  Capitalize  on  natural,  current  behavior…be   pragmatic  with  behavior  AND  device   capabilities   ¡  Offer  multiple  channels  from  offline  to  online   (QR  Codes,  URLs,  SMS)   ¡  Relevancy  improves  immediate  conversion,   AND  creates  WOM  (Word-­‐of-­‐Mouth)     Mobile Experience Solutions: Technology + Strategy
  3. 3. We  have  always  been  MOBILE   Mobile Experience Solutions: Technology + Strategy
  4. 4. Mobile Experience Solutions: Technology + Strategy
  5. 5. Mobile Experience Solutions: Technology + Strategy
  6. 6. Mobile Experience Solutions: Technology + Strategy
  7. 7. Mobile Experience Solutions: Technology + Strategy
  8. 8. …to  February  2010   …February  2011   Mobile Experience Solutions: Technology + Strategy
  9. 9. ▪  Consumers/”The  Audience”  doesn’t  have  to  type  or  text!  ▪  Engage  consumers  on-­‐the-­‐go,  on  THEIR  terms  ▪  Drive  to  mobile  commerce  sites,  and  digital  experiences  ▪  Provide  quick  access  to  useful  (RELEVANT!)  information  ▪  Costs  nothing  to  produce  a  QR  Code!  
  10. 10. Sent  from  my  shiny  new  iPhone,   please  excuse   typos  
  11. 11. 14  Million  Americans  Scanned   QR  Codes  on  their  Mobile   Phones  in  June  2011     -­‐  ComScore  MobiLens     August  12,  2011   Mobile Experience Solutions: Technology + Strategy
  12. 12. Outdoor/Transit   Restaurant   8%   5%   At  Work   At  Home   12%   36%   Grocery  Store   15%   Retail  Store   24%   Mobile Experience Solutions: Technology + Strategy
  13. 13. Storeftont   7%   TV   7%   Print  Business  Card/ 28%   Brochure   8%  Poster/Flyer/ Kiosk   14%   Packaging   Website   20%   on  PC   16%   Mobile Experience Solutions: Technology + Strategy
  14. 14. §  Provoke  mobile   engagement  for  your   audiences  to  get  to  the   “next  step”  in  the   engagement  cycle.    •  Provide  meaningful   content  that  reflects   your  marke=ng   strategy  (Goal  oriented   and  measured  with   quan=fiable  metrics)  
  15. 15. Minimum size should be 1.25” by 1.25” – any smaller andit becomes difficult to scan
  16. 16. ¡  Keep  back-­‐and-­‐forth  (send/receive)  of  texts   to  a  maximum  of  3-­‐4  TOTAL  actions  ¡  Explore  vendors  that  provide  real  10-­‐digit   phone  addresses  as  well  as  short  codes  ¡  Better  used  at  events  and  in  direct  mail,   rather  than  in-­‐store  (where  time  may  be  a   challenging  factor)  
  17. 17. ¡ NFC:  Near-­‐Field   Communications  ¡ Mobile  Wallets  ¡ DOH:  Digital  Out-­‐of-­‐Home  ¡ Augmented  Reality  
  18. 18. Mobile Experience Solutions: Technology + Strategy
  19. 19.       Mobile Experience Solutions: Technology + Strategy     tim@44Doors.com     @TheTimHayden    

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