This document discusses various mobile technologies and strategies for marketing via mobile devices. It finds that over 30% of Facebook posts now originate from mobile devices. QR codes are presented as a way to engage mobile users and drive them to websites or digital experiences from print advertising or other offline materials. The document also discusses using SMS/texting given the large number of basic cell phones still in use. It sees potential for technologies like near field communication (NFC) and image recognition/augmented reality in the next few years as smartphones add those capabilities. Overall, the document advocates designing mobile experiences that provide value and rewards for users.

1. Prepared For Mobile?QR Codes, Text and Apps…What Works & What Doesn’tMay 24, 2011 – #BWENYTim Hayden@TheTimHayden

2. Mobile is different than Social.**yet the two wildly are interdependent

3. 70,000 Facebook public posts (those from users with open privacy settings). The data includes status updates, videos, links and photos. 32.69% of those posts were created from mobile devices.May 9, 2011

4. Social Media

5. Beware: The Echo Chamber

6. The Things You Hear“Tradeshow events are dead.In a few years face to face events won’t be around.”“Does NFC or RFID make QR codes redundant?”“Location-Based Services Can Save Local Media”

9. Are YOU Prepared for the Mobile Revolution?

12. Why Mobile?

13. We hunted, we gathered…we were MOBILE!

14. Human Design

15. Human Design

17. Mobile is:LIBERATINGREWARDINGEMPOWERING

22. The Way We Roll…

23. Mobile Device Evolution

25. To February 2010

26. To February 2011

27. Robots: The Ultimate Fruit-Killers!

28. QR Codes(location-based marketing magic)

29. Oh, the Hype

30. QR Code Usage

31. Inaugural Growth - ScanBuyActive Users – 850% increase

32. App Downloads – 400% increase

33. Total Scans – 810% increaseWhy QR Codes?Consumers/”The Audience” doesn’t have to type or text!Engage consumers on-the-go, on THEIR termsDrive to mobile commerce sites, and digital experiencesProvide quick access to useful (RELEVANT!) informationCosts nothing to produce a QR Code!

34. Allows static objects to become dynamic and interactive (i.e., adding another dimension to print ads, packaging, brochures, coasters, billboards, etc.)As smartphone usage increases, QR Codes give consumers a reason to interact with offline objects.

35. Size MattersMinimum size should be 1.25” by 1.25” – any smaller and it becomes difficult to scan

36. Make it CountUse QR codes for your consumers to get to the “next step” in the engagement cycle.Provide meaningful content that reflects your marketing strategy (Goal oriented and measured with quantifiable metrics)

37. Offering a simple fallback method makes sure you're maximizing who sees the additional content to which you link your QR Code.Integrate SMS component to your campaign so those without access to smart phones can access your content as well.

38. Use branded short URL makes code easier to scan (less clutter)

39. Easy to be typed into phoneTwo Geeks walk up to a QR Code…

43. Bring the WOW!Most important concern is to provide an AWESOME experience! Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action!Incorporate audio and video that can’t be duplicated on paper!For Confidential Review Only

44. Track & Measure Success, Insights…LEARN!Monitor immediate engagement, behavior and interaction!

45. SMS Text/MMS

46. Why SMS Text/MMS?- 150 Million Feature Phones in the U.S.- Dominant form of mobile-to-mobile communication

47. SMS Text

48. SMS & Giggles…32 Texts/day

49. 14 Social Network/Twitter Updates/CommunicationMMS Visual Recognition

50. AQuick NoteonLBS

51. Humans are not Programmed

52. 3/1000

54. All boats will rise with Mobile

55. Good Mobile NewsDESIGNERSMore screens = more design needsOffline! = visual & experience designWRITERSMore screens = more content needsOffline = script the impression, the experience

56. Good Mobile NewsTECHNOLOGISTS/DEVELOPERSOn the Device = more to program, more to codeBeyond the Device = more to integrate…more to codeBRAND/ORGANIZATIONSIntimacy = a more personal, relevant relationshipRetail/Events = a liberated/empowered audience will show up to REWARDED!

57. Out-of-Home (Outdoor/Billboard)Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.

58. Out-of-Home (Outdoor/Billboard)#DOH – Digital Out-of-Home

59. Mobile Web &/vs. Mobile Apps

60. Mobile Web &/Vs. Mobile AppsMobile Web:Must have – mobile searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.Mobile Apps:Good to have, if:

61. Utilitarian

62. Rotate/renew value frequently – content, offers, coupons…

63. In-store navigation, utility, deals…Mobile CommerceTomorrow (2-5 years):In-Store:

64. Reviews

65. Add-on merchandising