Upcoming SlideShare
The Rise of the Mobile Web - #ESMBoston Tim Hayden 10-17-2011
- 1. The Rise of the Mobile Web @TheTimHayden October 17, 2011 #ESMBoston
- 2. Mobile Experience Solutions: Technology + Strategy
- 3. Source: IDC Mobile Experience Solutions: Technology + Strategy
- 4. Mobile Experience Solutions: Technology + Strategy
- 5. 16% 23% Handheld Tablet Notebook Desktop 18% 43% 4MM+ clicks Jun-‐Aug 2011 – 44Doors Capture Mobile Experience Solutions: Technology + Strategy
- 6. -‐ 2%, Symbian -‐ 2%, Palm -‐ 6%, MicrosoU -‐ 22%, RIM -‐ 42%, Google 27%, Apple Google ñ 6pts | RIM ò 5pts | Apple ñ 1pt vs. year ago! source: comScore MobiLens, 3 months ending July 2011
- 7. ¡ NFC: Near-‐Field Communications ¡ DOH: Digital Out-‐of-‐Home ¡ Augmented Reality ¡ Microsoft! Mobile Experience Solutions: Technology + Strategy
- 8. Mobile Experience Solutions: Technology + Strategy
- 9.
- 10. Sent from my shiny new iPhone, please excuse typos Mobile Experience Solutions: Technology + Strategy
- 11. Mobile Experience Solutions: Technology + Strategy
- 12. Mobile traffic most oUen originates from a search engine, whereby locaZon + keywords tell you where they are and what they are looking for, and you must respect your obligaZon to deliver to them more relevant content.
- 13. Location Device Time/ Type Context Date Language
- 14. Mobile Friendly/Ready • Mobile Friendly • Condensed Content (4-‐10X reduction of desktop site) • Navigation limited to 2-‐3 actions beyond landing page • Quick Load Time (you have <30 seconds!) • Mobile Ready • Responsive Design • Data feed (API – location, device, A-‐B testing, time/date) with CRM/profiling platform • Cross-‐platform tested! AVOID THE BAD CUSTOMER EXPERIENCE!
- 15. Mobile Experience Solutions: Technology + Strategy
- 16. Facebook Twitter Email CRM Coupons Mobile Commerce Mobile Experience Solutions: Technology + Strategy
- 17. 1,000,000 Clicks, Scans and Texts • QR Code Scan 35% • SMS Text 40% • URL (browser) 25% • Unique QR code/URL 11% • IP Address 98% • GPS shared 60%
- 18. ¡ Keep back-‐and-‐forth (send/receive) of texts to a maximum of 3-‐4 TOTAL actions ¡ Upon second action, consider delivering rich media MMS (video, coupon, “call to action” content) ¡ Explore vendors that provide real 10-‐digit phone addresses as well as short codes ¡ Better used at events and in direct mail, rather than in-‐store (where time may be a challenging factor) Mobile Experience Solutions: Technology + Strategy
- 19. ¡ “Mobile CompuZng” will change everything ¡ Brevity rules the moment, in terms of connecZon + copy + call-‐to-‐acZon ¡ Capitalize on natural, current behavior ¡ Be pragmaZc device capabiliZes ¡ Offer mulZple channels from offline to online (QR Codes, URLs, SMS) ¡ Relevancy improves immediate conversion, AND creates WOM (Word-‐of-‐Mouth)
- 20. Mobile Experience Solutions: Technology + Strategy Zm@44Doors.com @TheTimHayden
Be the first to comment