Knowing what mobile subscribers are doing, where they come from and what effect their data usage is having on your network can make the difference between thriving or barely surviving.The context-aware mobile network delivers unparalleled insight and control of user experience.

1. © F5 Networks, Inc 1
CONTEXT IS KING
Increase in mobile
video traffic between
2013-201814x
Amount of data collected every
day from the 152 million connected
cars on the road in 202030TB
€0
EU scraps mobile
data roaming charges
by December 2015
26 Apps
Average number of installed
apps on a smartphone
177M
Number of wearable
devices globally by 2018
OTT messaging
doubles in 2014
2x
of m.facebook.com
activity encrypted
Number of mobile user of Facebook
1M FACEBOOK ‘LIKES’
80%
Knowing what mobile subscribers are doing, where they come from and what effect their data
usage is having on your network can make the difference between thriving or barely surviving.
The context-aware mobile network delivers unparalleled insight and control of user experience.

2. © F5 Networks, Inc 2
SERVICE PROVIDER CHALLENGES
The boom in mobile activity can make it difficult for service provider to meet demand while
maintaining a quality customer experience.
“Live streaming of
World Cup matches is
overloading the network”
#!$@*!!
How do we
compete with
WhatsApp?!
“We need to let
customers choose their
own roaming provider”
“Calls are
dropping out
all over the
city center”
We've got a signaling
storm...is it a rogue app?
A DDoS attack?
But how do
we optimize
performance when
the traffic volumes
are so high?
“Zero rating traffic
is driving uptake of our
streaming TV service, but
can we afford it?”

3. © F5 Networks, Inc 3
YOUR ROUTE TO SUPERIOR
CUSTOMER EXPERIENCE
Context aware technologies allow service providers to maintain high quality network performance,
while expanding their service offerings for increased revenues. Our service provider solutions help
you take on LTE and win.
MEET THE DEMAND
for massive data use
with Diameter signaling
management
OPTIMIZE
your understanding
of user behavior with
policy management
REDUCE CAPEX & OPEX
and allow greater orchestration
of NFV and SDN
SECURE DNS
and optimize apps with
global traffic management
SECURE
all levels of the network and
protect your subscribers with
an advanced firewall
MONETIZE
the network with
flexible, context-aware
policy enforcement

4. © F5 Networks, Inc 4
To learn more, click here
Infographic by Futurity Media. Sources: IHS, Cisco VNI, Facebook, Mashable, Analysys Mason
CONTEXT AWARE
The opportunities to offer services based on the context of user actions are compelling
for both the operator and the customer.
SCALABLE GROWTH
Simplified, more
scalable networks
MORE CONTROL
Flexible, secure service delivery
MORE INSIGHT
Intelligence and control