This document discusses converging technologies and smartphones. It defines converging technology as combining multiple technologies into one device, using smartphones as an example. Smartphones are described as phones that have advanced operating systems, touchscreens, apps, and computing power. The document outlines many built-in and downloadable features of smartphones and how they are affecting digital consumerism, mobile commerce, and advertising. Opportunities for businesses and challenges of smartphone technology are mentioned. The conclusion states that converging technology brings convenience and that smartphones are positively impacting various areas.

2.  CONVERGING TECHNOLOGY
 EXAMPLE-SMARTPHONE TECHNOLOGY
 FUTURE OF SMARTPHONE
 MARKET SCENARIO
 OPPURTUNITIES
 CHALLENGES
 CONCLUSION

3.  Converging technology
means combining
multiple technologies
into one. Simple
example- a phone with
alarm, calculator, came
ra, music, video, intern
et, etc

4.  Previously separate
technologies such as
voice (and telephony
features), data (and
productivity
applications), video
now share resources
and interact with each
other synergistically.

5.  Interconnection of
information and
communications
technologies(ICT),
computer networks,
and media content.

6.  Coming together of technologies which
involve different types of media(media
convergence) into one single platform for
multi-functionality by digitalization(digital
convergence).

8.  Why the name smartphone ?
It’s a phone that’s smart- operating system
like Android, iOS, Windows Phone, Blackberry
OS, Symbian, etc. supporting advanced
features.
High-resolution touch screen, WiFi, GPS, 3rd
party apps.
Advanced computing capability, more
RAM, more storage space, and larger
screens

9.  INBUILT
1. Phone book
2. 3G Video calling
3. Web browser, E-mail
4. Weather Forecast
5. Alarm clock, stopwatch, timer
6. Calculator, Calendar
7. Note taker
8. Music player, Voice recorder
9. Photo album
10. Camera (still and video)
11. GPS navigation
12. App store search
13. FM/AM
14. Voice Search
 DOWNLOADABLE
1. Flashlight
2. Dictionary
3. News
4. Video calling (Skype)
5. Games and entertainment
6. E-book reader
7. Bar Code reader
8. Converters
(money, measurements)
9. Magnifying glass and mirror
10. Internet radio
11. Music identifier
12. Compass
13. WiFi hotspot
14. Live TV
15. Swipe machine
16. Universal remote control
17. Health trainer
18. Heart rate monitor, eye test

14.  Smartphone one of the factors for “Digital
consumerism”.
› 46% smartphone users use internet everyday.
› 88% use smartphone while doing other things.
› 95% look for local info like restaurant address,
movie showtime. 86% take action on it.
› 91% research a product on phone. 54% buy It
on phone, bringing “Mobile commerce”.
› 96% notice mobile ads. 85% search on these
ads.

15.  Mobile-optimized site.
 Mobile apps – for existing products, for
beginning one.
 Mobile-ads.
 Clickable mobile numbers during search.
 Games for promotion of films.

16.  OS Changes(Updated versions).
 Frequent buying of new phones.
 Data protection.
 Burner applications for
temporary, disposable phone numbers.
 More threats needs more security
updates.

17.  Converging technology can be said as
convenient technology as it brings ease
to do tasks and helps keep us informed.
 Smartphones are affecting
productivity, communication in the
workplace, social engagement and
education in a positive way.
 The Future is calling!!!