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Biggby Coffee Social Media

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Biggby Coffee Social Media

  1. 1.
  2. 2. ehind the Brand<br />Privately owned coffee franchise founded by Bob Fish and Mary Roszel. <br />First cafe opened in East Lansing, March 1995. <br />BIGGBY Coffee became legal to franchise in January of 1999. <br />Franchise initiative took off in 2000 and now have over 100 stores open in 9 different states. <br />
  3. 3. Be BIGGER then the rest <br />Better Taste. Lower Prices. Best Customer Service.<br />
  4. 4. Social Media<br />Twitter<br />Currently 4,202 followers <br />Tweet daily promotions <br />Encourage fastest Biggby Twitpic uploads to win prizes. <br />Re-tweet followers<br />Facebook<br />Free product giveaways for the first 1,000 people to “like” Biggby’s page <br />
  5. 5. Where is Blog <br />Blog about new beverages that are coming <br />Get opinions and feedback from customers & respond quickly to their needs and wants. <br />
  6. 6. B-Happy Lounge<br />Sit, Relax, Have fun! <br />
  7. 7. Keep Up With the Changing Seasons <br />Promote new beverages to match the weather<br />
  8. 8. Utilizing Social Media <br />is 100% cost free <br /> only charge is for the marketing <br /> employees and any giveaways. <br />
  9. 9. Tweetdeck <br />Google Alerts <br />Track the number of followers on twitter and “likes” on facebook.<br />Is this working?<br />
  10. 10. how BIGdo you want to <br />?<br />

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