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ISC Marketing - Example of Cafe Viet Online Marketing campaign

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ISC Marketing - Example of Nestle - Cafe Viet Online Marketing campaign

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ISC Marketing - Example of Cafe Viet Online Marketing campaign

  1. 1. CAFÉ VIET
  2. 2. THE BRAND CAFÉ VIET is a coffee marrying the NESCAFE international expertise with the traditional taste of Vietnamese filtered coffee in an instant format
  3. 3. THE SITUATION In the economic downturn, a sachet of CAFÉ VIET is much cheaper than a glass of street filtered coffee
  4. 4. THE TASK Making coffee drinkers realize the difference, hence go for CAFÉ VIET
  5. 5. THE IDEA SAVE MANLINESS FOR JUST 2800D A GLASS
  6. 6. CAMPAIGN Our conversation with people will be in 2 partsNARRATIVE
  7. 7. I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800 D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2500 D Touch points: Touch points: TV (Infomercials), Web app., SocialWeb banners, Web app., Social media media Duration: Duration: 2 weeks 6 weeks
  8. 8. CAMPAIGN WEB BANNERSNARRATIVE
  9. 9. CAMPAIGN WEB APPNARRATIVE
  10. 10. CAMPAIGNNARRATIVE
  11. 11. CAMPAIGN VIDEONARRATIVE
  12. 12. CAMPAIGN SEEDING - ANGELSNARRATIVE
  13. 13. I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2800 D Touch points: Touch points: Forums, Facebook, OnlineWebsites, Forums, Facebook, Online communities, Video Sharing communities Community Duration: Duration: 2 weeks 6 weeks
  14. 14. CAMPAIGN TIMINGNARRATIVE Jul 17th.

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