1.
CAFÉ VIET

2.
THE BRAND CAFÉ VIET is a coffee marrying the NESCAFE international expertise with the traditional taste of Vietnamese filtered coffee in an instant format

3.
THE SITUATION In the economic downturn, a sachet of CAFÉ VIET is much cheaper than a glass of street filtered coffee

4.
THE TASK Making coffee drinkers realize the difference, hence go for CAFÉ VIET

5.
THE IDEA SAVE MANLINESS FOR JUST 2800D A GLASS

6.
CAMPAIGN Our conversation with people will be in 2 partsNARRATIVE

7.
I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800 D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2500 D Touch points: Touch points: TV (Infomercials), Web app., SocialWeb banners, Web app., Social media media Duration: Duration: 2 weeks 6 weeks

8.
CAMPAIGN WEB BANNERSNARRATIVE

9.
CAMPAIGN WEB APPNARRATIVE

10.
CAMPAIGNNARRATIVE

11.
CAMPAIGN VIDEONARRATIVE

12.
CAMPAIGN SEEDING - ANGELSNARRATIVE

13.
I 2 TEASE MAIN Objective: Objective: Create intrigue in the problem of Establish the solution of Café Viet nowdropping masculinity and establish save man for just 2800 D a glass the solution of 2800D Message: Message: Café Viet is for 2800 D that can help Masculinity is dropping. Solution save manliness costs 2800 D Touch points: Touch points: Forums, Facebook, OnlineWebsites, Forums, Facebook, Online communities, Video Sharing communities Community Duration: Duration: 2 weeks 6 weeks

14.
CAMPAIGN TIMINGNARRATIVE Jul 17th.