This document discusses the many facets of content strategy. It begins by introducing Sarah O'Keefe, the founder of Scriptorium Publishing and co-author of Content Strategy 101. The document defines content strategy as supporting business goals using information and information products. It notes that the discipline of content strategy is still evolving. The document then presents Maslow's hierarchy of needs and adapts it as a hierarchy of content needs with the goal of content being useful, accurate, appropriate, and connecting users. It discusses the concept of minimum viable content and ensuring content meets regulatory requirements and business goals while being accurate, concise, complete, and delivered in the needed formats and languages on time. The document stresses the importance of understanding all facets of

1. The
many
facets
of
content
strategy
contentstrategy101.com
Sarah O’Keefe
@sarahokeefe
Scriptorium Publishing
flickr:wilhelmja

2. ❖ Founder and president, Scriptorium
Publishing, www.scriptorium.com,
North Carolina, USA
❖ Coauthor of Content Strategy 101
❖ Interested in collision of content,
publishing, and technology
Sarah
O’Keefe
@sarahokeefe

3. Content
strategy:
Support
business
goals
using
information
and
information
products.
flickr:MCADLibrary

4. POLL:
Is
your
content
localized?
flickr:MCADLibrary

5. The
discipline
of
content
strategy
is
still
evolving.
flickr:4x4jeepchick

6. We
have
issues…
http://www.atlantaclickadvisor.com/atlanta-content-strategy/

7. Maslow’s
hierarchy
http://www.simplypsychology.org/maslow.html

8. Source:TheentireInternet

9. The
hierarchy
of
content
needs

10. Content
exists
for
user.

11. Content
is
accurate.

12. Content
is
appropriate
for
user.

13. Content
and
users
are
connected.

14. Intelligent
content!

16. POLL:
Where
is
your
content
in
the
hierarchy?

17. Assess
each
level’s
requirements.

18. Minimum
viable
content
flickr:john.schultz

19. Minimum
viable
content
Too muchNot enough
Minimum

20. Minimum
viable
content
❖ Meets regulatory requirements
❖ Meets business goals

21. Minimum
viable
content
❖ Accurate, concise, and complete
❖ Delivered in the needed formats
❖ Delivered in the needed languages
❖ Delivered on time

22. Not enough Too much
Obstructs business goal
Supports business goal

23. Not enough Too much
Obstructs business goal
Supports business goal
Zone of
viable content

24. Minimum
viable
content
❖ What are the regulatory requirements?
❖ How does this content help meet the
organization’s business goals? What is the
purpose of this content?
❖ In what formats is this content needed? In
which languages?
❖ Who must create the content?
❖ What is the content velocity? How quickly must
it be delivered and how often will it change?

25. Minimum
viable
content

26. Marketing
focus

27. Tech
comm
focus

28. “Entropy
always
wins.”
flickr:einalem

29. Importanceofscalability
Scalability
issues

30. Content
strategy
facets

31. Content
strategy
needs
to
be
holistic.
flickr:brighton

32. We
must
understand
all
the
facets.
flickr:rvr

33. We
are
splitting
hairs.
We
should
be
helping
customers.
flickr:MCADLibrary

34. Questions?
flickr: avlxyz

35. Contact
information
❖ Sarah O’Keefe
@sarahokeefe
info@scriptorium.com