The document outlines a webcast presentation on trends in technical communication for 2014 and beyond, featuring insights from Sarah O’Keefe and Bill Swallow. Key trends discussed include a shift towards customer-focused content, the integration of tech comm with marketing, and the growing importance of apps for content delivery. Attendees were encouraged to engage through questions and polls regarding their content strategies and formats.

1. Trends
for
tech
comm
in
2014
and
beyond
Sarah O’Keefe, @sarahokeefe
Bill Swallow, @billswallow
Alan Pringle, @alanpringle
#techcomm2014 @scriptorium

2. Housekeeping
notes
❖
Everyone is muted except for the two
presenters
❖
Please ask your questions through the
Questions area in the webcast interface
❖
The presentation is being recorded;
attendees do not appear in the
recording.

3. How
is
this
webcast
organized?
❖
Alan is moderating
❖
Three trends each from Sarah and Bill
❖
Discussion follows each trend
❖
Add your questions and comments in
the Questions tab
❖
Twitter hashtag: #techcomm2014

4. Bill
Swallow,
@billswallow
Technical Consultant, Scriptorium
❖ Global tech comm practices, process
improvement, localization
❖
Sarah
O’Keefe,
@sarahokeefe
Founder and President, Scriptorium
❖ Content strategy for tech comm
❖

5. Trend
1,
Bill

6. flickr: docsearls
People
like
their
silos.

8. Trend
2,
Sarah

9. Reorienting
toward
a
customer
perspective
of
content
flickr: neurollero

10. Trend
3,
Bill

11. Blurring
of
tech
comm,
marcom,
and
content
strategy
flickr: mahalie
flickr: mahalie

12. Trend
4,
Sarah

13. Apps
are
winning
over
HTML5.
flickr: tinfoilraccoon

14. POLL:
How
do
you
deliver
mobile
content?

15. Trend
5,
Bill

16. flickr: cstreetus
Lots
of
creativity
in
output—not
source

17. POLL:
What’s
your
source
storage
format?

18. Trend
6,
Sarah

19. flickr: alisonpostma
Content
can
be
an
asset—or
a
liability

20. POLL:
Is
your
content
an
asset
or
a
liability?

21. Questions?
flickr: liveactionsports

22. Final
notes
❖
scriptorium.com/blog for the webcast
recording in a day or two (we’ll also
send you email)
❖
Check scriptorium.com/events for
upcoming events

23. Contact
information
❖
Sarah O’Keefe
@sarahokeefe
❖
Alan Pringle
@alanpringle
❖
Bill Swallow
@billswallow
info@scriptorium.com