Sarah O'Keefe discusses content strategy and how it connects business goals to content. She explains that content strategy is not just about tools and considers whether DITA can be a content strategy on its own. O'Keefe outlines factors to consider like requirements, constraints, options, and sponsorship when determining a content strategy and solution.

1. contentstrategy101.com
Sarah O’Keefe
Scriptorium Publishing
DITA
and
content
strategy

2. Sarah
O’Keefe,
@sarahokeefe
❖ Founder and president, Scriptorium
Publishing, www.scriptorium.com,
North Carolina, USA
❖ Content strategy in tech comm
❖ Coauthor of Content Strategy 101
❖ Interested in collision of content,
publishing, and technology

3. What
is
content
strategy?

4. Content
strategy
is
connecting
business
goals
to
content.

5. Content
strategy
is
connecting
business
goals
to
content.

6. Tools
are
not
content
strategy.

7. Connect
your
business
goals…
What is the goal of the trip?

8. Connect
your
business
goals…

9. “Create
information
required
by
regulators
to
sell
our
product.”
flickr: nasa_ice

10. “Increase
our
market
share
in
BRIC
countries
and
explore
TIMPs
countries.”
flickr: Simon_sees

11. “Improve
our
visibility
in
the
marketplace.”
flickr: dvids

12. Connect
your
business
goals…
…to your content

13. Is
DITA
a
content
strategy?
flickr: steveboneham

14. Is
DITA
a
content
strategy?
flickr: steveboneham

15. DITA
is
an
architecture
flickr: spilt-milk

16. Strategy
depends
on
requirements.
flickr: spilt-milk

17. The Shire
What
are
you
trying
to
do?
Image: theonering.com

18. The Shire
What
are
you
trying
to
do?
Image: theonering.com

19. What
are
the
constraints?

20. Do
you
have
special
requirements?
flickr: dvidsflickr: NOAA National Ocean Service

21. Have
you
considered
all
your
options?
flickr: walkadog

22. Executive
sponsorship
is
critical.
flickr: portofsandiego

23. flickr: amonroy
Scale
the
solution
to
the
size
of
the
problem.

24. flickr: amonroy
Scale
the
solution
to
the
size
of
the
problem.
flickr: crocieristi

25. contentstrategy101.com
What
happens
without
a
strategy?
flickr: European Commission DG Echoflickr: crocierist

26. contentstrategy101.com
What
happens
without
a
strategy?
flickr: European Commission DG Echo

27. Can
you
have
content
strategy
without
a
CMS?
flickr: TrueFalseFilmFestival

28. Can
you
meet
your
requirements
without
a
CMS?
Image: NASA

29. What
requirements
point
toward
DITA?
Image: NASA
❖ Topic-based authoring
❖ Localization
❖ Reuse
❖ Lots of output formats

30. DITA
risks
flickr: ooocha
❖ Change management
❖ Technical challenges
❖ Writing challenges

31. DITA
advantages
flickr: dana_moos
❖ Meets typical tech comm
requirements
❖ Open standard
❖ Significant vendor support

32. Is
DITA
right
for
you?

33. Thanks
for
attending!
❖ The recorded webcast and the slides
will be available soon through our
website.
❖ You will receive a link by email.
❖ Want more webcasts? Check out:
❖ easydita.com
❖ scriptorium.com/events

34. Questions
and
contact
information
❖ easyDITA
❖ sales@easydita.com
❖ (877) 492-2960
❖ Scriptorium
❖ info@scriptorium.com
❖ www.scriptorium.com