Download as PDF, PPTX
Uploaded byScriptorium Publishing
Content Strategy Triage: Extended Edition
The document discusses various aspects of content strategy, including assessments, roadmaps, and how to address complexity and risk in content management. It references multiple reports and surveys to emphasize understanding customer needs and the alignment of business objectives. Additionally, it touches on the integration of different content solutions and the importance of automation in presenting information effectively.
More Related Content
Similar to Content Strategy Triage: Extended Edition
Content Strategy Triage: Extended Edition
- 1. @sarahokeefe Content Triage Extended Edition flickr:clevercupcakes Sarah O’Keefe Scriptorium
- 2. Sarah O’Keefe @sarahokeefe flickr: johnloo,alicehenneman booleansplit Likes Dislikes
- 3. Content strategy, the theory @sarahokeefe
- 4. Content strategy in practice @sarahokeefe
- 5. How bad is your content? @sarahokeefe
- 6. How bad is your content? @sarahokeefe
- 7. @sarahokeefe 0% 25% 50%75% 100% The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
- 8. @sarahokeefe Brands have a holistic view of customers 0% 25% 50% 75% 100% 81% The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
- 9. @sarahokeefe Customers who say their retailer understands them. 0% 25% 50% 75% 100% 37% The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
- 10. @sarahokeefe Communications are usually relevant. 0% 25% 50% 75% 100% 35% The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
- 11. @sarahokeefe If the instructions are confusing or incomplete, how does that make you feel about the products you buy? (Choose all that apply) http://www.sharonburton.com/wp-content/uploads/2013/07/ConsumerPollResults2012-2013.pdf
- 12.
- 13.
- 14. flickr: sv1ambo Content strategy assessment @sarahokeefe ❖ Content inventory/audit ❖ Business goals ❖ Gap analysis ❖ Recommendations ❖ Requirements ❖ Roadmap
- 15. Alignment of business objectives @sarahokeefe flickr: jsjgeology
- 16. Snowflakes are a problem. @sarahokeefe Wikimedia Commons
- 17. @sarahokeefe Design is the process of deciding how information is presented to the person who needs it. flickr:paulk
- 18. Automation applies design to content without human intervention. @sarahokeefe flickr:spenceyc
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31. Content strategy roadmap @sarahokeefe ❖Goals ❖ Constraints ❖ Budget ❖ Phase 1: Pilot ❖ Phase 2: Main effort ❖ Phase 3: Advanced effort
- 32. @sarahokeefe Risk ROI VisibilityComplexity Risk ROI Visibility Complexity
- 33. @sarahokeefe Pilot Risk ROI VisibilityComplexity Risk ROI Visibility Complexity
- 34. @sarahokeefe Main effort Risk ROIVisibility Complexity Risk ROI Visibility Complexity
- 35. @sarahokeefe Advanced effort Risk ROIVisibility Complexity Risk ROI Visibility Complexity
- 36.
- 37.
- 38. New output format @sarahokeefe Newoutput format
- 39. flickr: puuikibeach Pilot: Survive and advance @sarahokeefe
- 40. Main effort: Achieve stated goals @sarahokeefe ❖ Balance risk, complexity, ROI, visibility
- 41. Phase 3: Increase complexity @sarahokeefe flickr: stuart.mike
- 42. Phase 3: Increase complexity @sarahokeefe ❖ More complex integration ❖ More complex projects ❖ Higher risk ❖ New ideas
- 43.
- 44.
- 45.
- 46.
- 47.
- 48.
- 49. Other people’s data @sarahokeefe ❖Extract ❖ Modify ❖ Connect flickr: heipei
- 50. Other people’s platform @sarahokeefe ❖Publish your information to their platform? flickr:Wellness GM
- 51. Other people’s content @sarahokeefe ❖Put in your repository? ❖ Create a connector to different repository? ❖ In which direction(s) does information flow? flickr: epsos.de
- 52.
- 53. @sarahokeefe Do you need better systems? flickr: jpgufffogg
- 54.
- 55. Content strategy triage @sarahokeefe ❖ROI ❖ Visibility ❖ Risk ❖ Complexity
- 56.