The document outlines a webcast on 2015 content trends moderated by Sarah O'Keefe, featuring panelists discussing six key trends in content strategy. These trends include the relationship between content and IT organizations, the role of content in the customer journey, executive involvement in content issues, expert contributions, cross-company collaboration, and the decline of traditional social media platforms. Attendees were encouraged to participate through polling on various topics related to these trends.

1. 2015 content trends
Flickr: JML78
Scriptorium
January 8, 2015

2. Twitter: #content2015
Flickr: JML78
Scriptorium
@scriptorium

3. Panelists
Alan Pringle
Director
@alanpringle
Content strategy
Implementation management
Coauthor, Content Strategy 101
Gretyl Kinsey
Technical consultant
@gretylkinsey
Content strategy tools
DITA plugins
Business case analysis

4. Panelist and moderator
Bill Swallow
Technical consultant
@billswallow
Global tech comm practices
Process improvement
Localization
Sarah O'Keefe
Founder and president
@sarahokeefe
Content strategy
Recalcitrance adjuster
Coauthor, Content Strategy 101

5. Type questions and
comments in the
Questions module of
GoToWebinar.
How this will work (we hope)
Flickr: Veronique Debord
Attendees are muted
during webcast.
Webcast is being recorded,
but your name won't be
shown.
Sarah is moderating.
We'll present six
trends. Discussion
follows each trend.

6. Trend 1
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7. Trend 1: Content strategy driven by IT
Flickr: ttarasluk
#content2015

8. Poll: What is the relationship between
your content and IT organizations?
Flickr: ttarasluk
#content2015

9. Trend 2
Flickr: laszlo-photo

10. Trend 2: Content as part of the
customer journey
Flickr: laszlo-photo
#content2015

11. Trend 3
Flickr: Monsieur Gordon

12. Trend 3: Executive eye on content
Flickr: Monsieur Gordon
#content2015

13. Poll: What’s the highest level of
management in your organization with
an active interest in content issues?
Flickr: Monsieur Gordon
#content2015

14. Trend 4
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15. Trend 4: Accommodating experts as
content contributors
Flickr: rbennett661
#content2015

16. Trend 5
Flickr: Frank Kovalchek

17. Trend 5: Cross-company focus in
content strategy implementation
Flickr: Frank Kovalchek
#content2015

18. Poll: How siloed is your organization?
Flickr: Frank Kovalchek
#content2015

19. Trend 6
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20. Trend 6: “Old” social media platforms
decline
Flickr: Daniesq
#content2015

21. Contact us
Flickr: Brian Moriarty
Scriptorium
@scriptorium
info@scriptorium.com
scriptorium.com/blog