2015 content trends

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Our popular trends panel is back for 2015! Alan Pringle, Bill Swallow, and Gretyl Kinsey discuss what’s happening in the world of content strategy. Sarah O’Keefe moderates.

Technology

2015 content trends
Flickr: JML78
Scriptorium
January 8, 2015

Twitter: #content2015
Flickr: JML78
Scriptorium
@scriptorium

Panelists
Alan Pringle
Director
@alanpringle
Content strategy
Implementation management
Coauthor, Content Strategy 101
Gretyl Kinsey
Technical consultant
@gretylkinsey
Content strategy tools
DITA plugins
Business case analysis

Panelist and moderator
Bill Swallow
Technical consultant
@billswallow
Global tech comm practices
Process improvement
Localization
Sarah O'Keefe
Founder and president
@sarahokeefe
Content strategy
Recalcitrance adjuster
Coauthor, Content Strategy 101

Type questions and
comments in the
Questions module of
GoToWebinar.
How this will work (we hope)
Flickr: Veronique Debord
Attendees are muted
during webcast.
Webcast is being recorded,
but your name won't be
shown.
Sarah is moderating.
We'll present six
trends. Discussion
follows each trend.

Trend 1: Content strategy driven by IT
Flickr: ttarasluk
#content2015

Poll: What is the relationship between
your content and IT organizations?
Flickr: ttarasluk
#content2015

Trend 2: Content as part of the
customer journey
Flickr: laszlo-photo
#content2015

Trend 3: Executive eye on content
Flickr: Monsieur Gordon
#content2015

Poll: What’s the highest level of
management in your organization with
an active interest in content issues?
Flickr: Monsieur Gordon
#content2015

Trend 4: Accommodating experts as
content contributors
Flickr: rbennett661
#content2015

Trend 5: Cross-company focus in
content strategy implementation
Flickr: Frank Kovalchek
#content2015

Poll: How siloed is your organization?
Flickr: Frank Kovalchek
#content2015

Trend 6: “Old” social media platforms
decline
Flickr: Daniesq
#content2015

Contact us
Flickr: Brian Moriarty
Scriptorium
@scriptorium
info@scriptorium.com
scriptorium.com/blog

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