Connections that Count: Building Relationships for Business SuccessAlyssa Fox
It’s not who you know, it’s what you do once you know them. Nix superficial networking and focus on engaging with others in mutually beneficial relationships to move your career forward. Whether you’re trying to move up in an organization or enhance your career by adopting additional responsibilities in different areas, real success is impossible without the collaboration and motivation these relationships give us.
Our popular trends panel is back for 2015! Alan Pringle, Bill Swallow, and Gretyl Kinsey discuss what’s happening in the world of content strategy. Sarah O’Keefe moderates.
Trends in technical communication 2014 from Scriptorium PublishingScriptorium Publishing
Sarah O'Keefe and Bill Swallow of Scriptorium Publishing discuss what's new in technical communication. Alan Pringle moderates.
Trend 1: People like their silos.
Trend 2: Reorienting toward a customer perspective of content
Trend 3: Blurring of tech comm, marcom, and content strategy
Trend 4: Apps are winning over HTML5
Trend 5: Lots of creativity in output—not source
Trend 6: Content can be an asset—or a liability
Connections that Count: Building Relationships for Business SuccessAlyssa Fox
It’s not who you know, it’s what you do once you know them. Nix superficial networking and focus on engaging with others in mutually beneficial relationships to move your career forward. Whether you’re trying to move up in an organization or enhance your career by adopting additional responsibilities in different areas, real success is impossible without the collaboration and motivation these relationships give us.
Our popular trends panel is back for 2015! Alan Pringle, Bill Swallow, and Gretyl Kinsey discuss what’s happening in the world of content strategy. Sarah O’Keefe moderates.
Trends in technical communication 2014 from Scriptorium PublishingScriptorium Publishing
Sarah O'Keefe and Bill Swallow of Scriptorium Publishing discuss what's new in technical communication. Alan Pringle moderates.
Trend 1: People like their silos.
Trend 2: Reorienting toward a customer perspective of content
Trend 3: Blurring of tech comm, marcom, and content strategy
Trend 4: Apps are winning over HTML5
Trend 5: Lots of creativity in output—not source
Trend 6: Content can be an asset—or a liability
Slide deck for Sarah O'Keefe's presentation from LocWorld Berlin, first delivered on June 4, 2015. Discusses the need for mature localization strategy to integrate with customer journey.
Developing training websites in multiple languages with (mostly) open-source ...Scriptorium Publishing
This case study shows how Scriptorium Publishing created the free DITA learning website LearningDITA.com by combining the DITA learning and training specialization, GitHub, XSLT, video, and WordPress—and how parson AG adapted those technologies to develop the German site, LearningDITA.de.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The power of the spoken word as a means to convey a story is also a powerful strategy when it comes to your content marketing plan. With so many content strategies to choose from, using audio is often overlooked and nderrated. This session is designed to
show you how audio can be a strong, effective content strategy that offers consistency, leverage and results! Go beyond the basic idea of what you think podcasting is and expand your knowledge of how audio and business can work together successfully.
LocJam is a game localization contest held between April 5-13, 2014. This presentation covers all the localization insights that Richard Mark Honeywood gave in workshop in Tokyo on April 6.
Topics include:
- Familiarization
- Glossary and style guide
- Editing
Why Computer Science is a Great Choice
Lecture to International Summer School, St Andrews, June 30 2015, by Ian Gent
For image credits go to the last slides.
This is a fairly rough presentation targeted at helping managers understand various Agile Engineering practices:, CI, Pair Programming, TDD, and the Mikado Method. This consists of a lot of game instructions - some I created (like Test Driven Tinkering and Pair Poetry) to others I lifted and modified some (like Lego CI and Agile Jenga).
The details of the Creative Commons license applied to this deck is detailed on my blog: http://paulmboos.com/about/creative-commons-license/
Chasing Elephants - Alberto Brandolini - Codemotion Rome 2017Codemotion
Developers suffer from dangerous addictions. They draw pleasure in making things work. When this doesn't happen this could lead to dramatic consequences. Developers deprived of the possibility of making things work could start exposing dangerous behaviours like challenging authority and mainstream thinking. In extreme cases, they may even fall into the abyss of asking the forbidden question: "Why?"
Digital History Seminar and Archives and Society Seminar
Institute of Historical Research
23 June 2015
http://ihrdighist.blogs.sas.ac.uk/2015/06/15/23-june-2015-exploring-big-and-small-historical-datasets-reflections-on-two-recent-projects/
Atlas Hugged: How Atlassian Tools Enabled a Software Internalization TeamAtlassian
Software internationalization requires the involvement of people around the world in different roles, from sales and marketing to engineering and management. Join Sarah as she tells the story of how the combination of Confluence and JIRA enabled QAD's Internationalization Team to come together and work closely to meet requirements efficiently and effectively.
Atlas Hugged: How Atlassian Tools Enabled a Software Internalization TeamAtlassian
Software internationalization requires the involvement of people around the world in different roles, from sales and marketing to engineering and management. Join Sarah as she tells the story of how the combination of Confluence and JIRA enabled QAD's Internationalization Team to come together and work closely to meet requirements efficiently and effectively.
This workshop will walk you through the design thinking process in the context of presentations. The attendees will leave with knowledge of tools and processes that they can use when creating presentations or other visual communication tools to make sure they are looking their best.
Eileen Walsh, the facilitator, has a degree in Graphic Design and a masters in Digital Media. She has worked in the area of design and digital media for the last seven years and will be sharing some of the knowledge and tools she uses when going through the design process.
Slide deck for Sarah O'Keefe's presentation from LocWorld Berlin, first delivered on June 4, 2015. Discusses the need for mature localization strategy to integrate with customer journey.
Developing training websites in multiple languages with (mostly) open-source ...Scriptorium Publishing
This case study shows how Scriptorium Publishing created the free DITA learning website LearningDITA.com by combining the DITA learning and training specialization, GitHub, XSLT, video, and WordPress—and how parson AG adapted those technologies to develop the German site, LearningDITA.de.
It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.
The power of the spoken word as a means to convey a story is also a powerful strategy when it comes to your content marketing plan. With so many content strategies to choose from, using audio is often overlooked and nderrated. This session is designed to
show you how audio can be a strong, effective content strategy that offers consistency, leverage and results! Go beyond the basic idea of what you think podcasting is and expand your knowledge of how audio and business can work together successfully.
LocJam is a game localization contest held between April 5-13, 2014. This presentation covers all the localization insights that Richard Mark Honeywood gave in workshop in Tokyo on April 6.
Topics include:
- Familiarization
- Glossary and style guide
- Editing
Why Computer Science is a Great Choice
Lecture to International Summer School, St Andrews, June 30 2015, by Ian Gent
For image credits go to the last slides.
This is a fairly rough presentation targeted at helping managers understand various Agile Engineering practices:, CI, Pair Programming, TDD, and the Mikado Method. This consists of a lot of game instructions - some I created (like Test Driven Tinkering and Pair Poetry) to others I lifted and modified some (like Lego CI and Agile Jenga).
The details of the Creative Commons license applied to this deck is detailed on my blog: http://paulmboos.com/about/creative-commons-license/
Chasing Elephants - Alberto Brandolini - Codemotion Rome 2017Codemotion
Developers suffer from dangerous addictions. They draw pleasure in making things work. When this doesn't happen this could lead to dramatic consequences. Developers deprived of the possibility of making things work could start exposing dangerous behaviours like challenging authority and mainstream thinking. In extreme cases, they may even fall into the abyss of asking the forbidden question: "Why?"
Digital History Seminar and Archives and Society Seminar
Institute of Historical Research
23 June 2015
http://ihrdighist.blogs.sas.ac.uk/2015/06/15/23-june-2015-exploring-big-and-small-historical-datasets-reflections-on-two-recent-projects/
Atlas Hugged: How Atlassian Tools Enabled a Software Internalization TeamAtlassian
Software internationalization requires the involvement of people around the world in different roles, from sales and marketing to engineering and management. Join Sarah as she tells the story of how the combination of Confluence and JIRA enabled QAD's Internationalization Team to come together and work closely to meet requirements efficiently and effectively.
Atlas Hugged: How Atlassian Tools Enabled a Software Internalization TeamAtlassian
Software internationalization requires the involvement of people around the world in different roles, from sales and marketing to engineering and management. Join Sarah as she tells the story of how the combination of Confluence and JIRA enabled QAD's Internationalization Team to come together and work closely to meet requirements efficiently and effectively.
This workshop will walk you through the design thinking process in the context of presentations. The attendees will leave with knowledge of tools and processes that they can use when creating presentations or other visual communication tools to make sure they are looking their best.
Eileen Walsh, the facilitator, has a degree in Graphic Design and a masters in Digital Media. She has worked in the area of design and digital media for the last seven years and will be sharing some of the knowledge and tools she uses when going through the design process.
Explore the fundamentals of computing with our 'Introduction to Computer' presentation. Get ready to embark on a journey through the basics of computer science.
Infinum Android Talks #03 - Android Design Best Practices - for Designers and...Infinum
The goal of the presentation is to improve the level of cooperation between designers and developers. Designers will get a look at how the layout designing process for Android works. In turn, developers will learn best practices to better handle design changes and improve code quality.
We've discussed the presentation in advance with both developers and designers, to pinpoint the topics that are of real interest to both parties.
Designers shouldn't code - The wrong answer to the right questionMathias Hellquist
A presentation/lecture given at the worlds foremost education for Interaction and Innovation, Hyper Island (in Stockholm, Sweden).
It is meant as an introduction for designers to start seeing the possibilities with CSS, and to promote the idea of doing creative sign-offs (with clients) in the browser, which assumes the creative assets have been taken into the early stages of code in to a working prototype.
It is not meant to create developers of designers. It is meant to increase the knowledge level of designers, which has the added benefit (for them) of becoming more adjusted for future times in their work life, as well as the benefit of leaving the more advanced stuff to developers.
Both developers and designers would benefit from the designers designing suggestions that are easy to transform into code though.
Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market-a unified, localized customer experience. One team or department cannot do this alone. Sales, marketing, product development, support, training, and more all need to work together and share their area expertise.
Going global requires a localization strategy. For that strategy to succeed, people from across your organization need to collaborate and begin thinking globally. This session focuses on the formation of such a strategy. You will learn:
What content and information assets are needed
Who to involve and at what levels in your localization strategy
How to identify and harness the strengths of your teams and departments
How to successfully manage the localization effort (how to herd cats)
What pitfalls await and how to avoid them
Best practices for a healthy and effective localization strategy
Presented by Bill Swallow
Webcast: Balancing standardization against the need for creativityScriptorium Publishing
Structured content lets you enforce standards and ensure consistency, but how do you accommodate the creative aspects of content creation and delivery in a structured workflow?
In short case studies, Alan Pringle shows you how companies balance the creative requirements against structural standards. Topics include: designers communicating layout specifications to programmers for automated publishing, flexibility in layout as a critical business need, and the true costs of highly customized layouts and structures.
Sarah O'Keefe presentation, first delivered at tcworld 2015, November 2015, in Stuttgart, Germany. Discusses how to unify content development across technical communication, marketing, and technical support organizations.
Content Strategy Triage: Who lives? Who dies? Who do you fight to save?Scriptorium Publishing
First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 20-minute keynote version.
First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 60-minute breakout session.
Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!
In this webcast, which debuted at Lavacon 2014, Bill Swallow will take a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and show you what can be done to keep your content strategy implementation from turning into a fright fest.
In this presentation from tcworld 2014, Sarah O'Keefe and Alan Pringle describe the adjustments needed to deliver content developed in Europe into the US market.
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die! In this session, Bill Swallow will take a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and show you what can be done to keep your content strategy implementation from turning into a fright fest.
In this webcast recording, Sarah O'Keefe discusses the future of content strategy.
The purpose of content strategy is to support your organization's business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
The Bottom Line: Globalization and the Dependence on Intelligent ContentScriptorium Publishing
What is intelligent content's role in global markets? How does the content lifecycle affect business results? Though we are often concerned with cost of translation when developing content for global markets, traditional cost reduction practices (translation memory, reduced rates) simply aren't enough. Instead, we need to establish a profitable revenue stream by delivering quality product in global markets. By employing intelligent content with attention to globalization, we can ensure that the information we produce meets market and delivery demands in a timely manner. Delivered by Bill Swallow at the Intelligent Content Conference, February 2014.
Presents a proposed hierarchy of content needs, based on Maslow's hierarchy. Discusses the need for integrated content strategy across marketing, technical, and other content groups in an organization. Explains the business challenges of holistic content strategy. Presented by Sarah O'Keefe at the Intelligent Content Conference 2014.
Sarah O'Keefe's keynote presentation at tcworld India, delivered in Bangalore on February 20, 2014.
Highlights include a discussion of minimum viable content, career paths for technical communicators, and some ideas about new directions for technical content.
Technical communication needs better, faster workflows to meet today's requirements for diverse deliverables. Sarah O'Keefe discusses how to address the need for speed in tech comm. Presentation delivered in Wiesbaden, Gernany, at tcworld 2013.
"Global content strategy" should be redundant, but it isn't, because very few content strategies take localization into account. LocWorld presentation by Sarah O'Keefe.
Sarah O'Keefe keynote from TCUK 2013, Bristol, UK. Discusses how technical writers need to understand their organization's business to succeed in their jobs.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
3. #tcworldIndia17
The text cycle
Hillesund,Terje. "Reading Books in the Digital Age subsequent to Amazon, Google and the long tail"
First Monday [Online],Volume 12 Number 9 (3 September 2007). Retrieved on June 30, 2011.
reading writing
production
storingrepresentation
distribution
content
9. #tcworldIndia17
• Content storage and
representation are often tied
together. Exceptions:
• Text-to-speech
functionality
• Animation with layers
• Need the ability to separate
audio and video into cycle
components
Use of audio and video limited by
development process.
10. #tcworldIndia17
How do we future-proof each phase?
reading writing
representation
distribution
storing
production
25. @sarahokeefe
Customers who say their retailer understands
them.
0% 25% 50% 75% 100%
37%
The Customer Conversation report: https://econsultancy.com/reports/the-consumer-conversation/
26. #tcworldIndia17
• What are people saying
about your content and your
product?
• Listen to them.
Distribution
distribution
28. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
Transcreation - bullet and image
29. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
Transcreation - bullet and image
30. #tcworldIndia17
• Reader controls which
device is used
• Reader can modify visual
presentation
• Accessible, adaptable content
is key
Representation or visual appearance
representation
32. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
33. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
34. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
35. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
36. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
37. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
Collaboration workflow
38. #tcworldIndia17
• Where does information
originate and where does it
go?
• How do I align those
systems?
• “Single source of truth”
Production
production
39. #tcworldIndia17
• Information is encoded with
the information needed to
support reading, distribution,
and representation
requirements
• Semantic tagging
• Metadata to enable filtering
Storing
storing
42. #tcworldIndia17
• Content creators must
understand downstream
requirements and plan for
them
• Tag variants
• Flag info for personalization
• Localization
• Reuse
Writing
writing
43. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
XML?
Markdown?
Forms?
45. #tcworldIndia17
• Hand-copied books
• Generally commissioned
• Often customized for the
buyer
• Gutenberg Bible
• 42 lines of standard
printing
• Customized illumination
Customizing content, then and now
77. #tcworldIndia17
• Machine translation
• Machine translation with post-editing
• Tiered localization strategy
Use of machine translation is increasing
Wikimedia: D J Shin
81. #tcworldIndia17
• Ideal for custom messaging
• Requires significant planning
• Planning happens during
source language planning
• Highly effective, but very
expensive
Transcreation
82. #tcworldIndia17
• Partner with local market
experts
• Convey intent and approach
• Collaborate on targeted
messaging
• Always test locally before
deploying
Transcreation
85. #tcworldIndia17
• The type of translation
informs content and product
design
• The type of workflow
informs project and release
schedules
• Find the best combination to
maximize value
• Keep corporate culture in
mind
Your choices matter
86. • Body Level One
• Body Level Two
• Body Level Three
• Body Level
Four
• Body Level
Five
#tcworldIndia17
Transcreation Human translation MT plus PE raw MT
Tier 1 Tier 2 Tier 3
87. #tcworldIndia17
• Focus on customer journey
• Look at all components of
the text cycle
• Content strategy
• Localization strategy
Summary
reading writing
representation
distribution storing
production