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The Bottom Line: Globalization and the Dependence on Intelligent Content
The document discusses the importance of intelligent content and globalization in technical communication. It emphasizes that translation should be integrated into content planning from the beginning, considering diverse audience needs while delivering effectively across different markets. Key steps include identifying content types, building a semantic taxonomy, and addressing gaps in understanding.
The Bottom Line: Globalization and the Dependence on Intelligent Content
- 1. The Bottom Line Globalizationand the Dependence on Intelligent Content Bill Swallow, @billswallow #ICC2014, @scriptorium flickr: epSos .de
- 2. Bill Swallow, @billswallow ❖ TechnicalConsultant, Scriptorium ❖ Global tech comm practices, process improvement, localization
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- 10. Chasing Savings Flickr: kenteegardinwww.seniorliving.org
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- 12. The Bottom Line RevisitThe Goal What’s the Bottom Line? Flickr: See-ming Lee
- 13. A Better Model Delivery toall Implementation Concept intelligent content & internationalization global planning
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- 16. Example: “home run” •Widely understood in North America • Understood but meaning/use may vary in other countries • Not well understood in some countries
- 17. Example: “home run” •Make note of the meaning and intent • Work with local resources • Develop an equivalent approach for each unique market need
- 18. Global Framework Concept • Determinecontent types (unique, adaptable, or global) • Build a semantic taxonomy • Identify gaps and potential issues
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- 23. The Bottom Line •Translation isn’t something you tack on at the end • When you plan your content, you should plan for all targets • Keep your target deliveries in sight
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