The document discusses the content strategy in relation to the Internet of Things, emphasizing the importance of planning and governance for managing the content lifecycle. It highlights the need for intelligent, semantically rich, and adaptable content that can serve multiple outputs and connect various devices and software. The document also touches on content delivery methods and the separation of form and content in various styles.

1. @billswallow
The
content
strategy
of
things
Bill Swallow
Scriptorium Publishing Flickr: JD Hancock

2. About
the
presenter
❖ Bill Swallow
❖ Communication,
Rensselaer Polytechnic Institute
❖ Technical Consultant,
Scriptorium
❖ Content strategy analysis,
implementation, localization
@billswallow

3. Content
strategy
@billswallow
Flickr: ºNit Soto
The planning for
and governance
of the content
lifecycle.

4. The
Internet
of
Things
@billswallow
Flickr: avrene
Connecting devices
and software to
provide greater value.

5. The
content
strategy
of
things
@billswallow
The planning for and
governance of
connected content to
provide greater value.
Flickr: Cast a Line

6. Planning
is
essential
@billswallow
Flickr: pierret_christian

7. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available

8. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Minimally
viable

9. Hierarchy
of
content
needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Supports the
Internet
of Things

10. Intelligent
content
@billswallow
Flickr: Markus Grossalber

11. Intelligent
content
❖ Structurally rich
❖ Semantically rich
❖ Reusable
❖ Reconfigurable
❖ Adaptable
@billswallow

12. Model:
SNOMED
CT
❖ Semantically rich controlled
clinical vocabulary
❖ Concepts include terms, synonyms
and translations
❖ Specific, accurate, and relevant
@billswallow
Flickr: phalinn

13. SNOMED
CT
@billswallow
Concept
unique ID
Descriptions
•Fully Specified Name (FSN)
•synonyms
1 preferred # acceptable
Relationships
•“is a” relationship
•attribute relationship
>=1 “is a” # attributes

14. Internet
of
things
@billswallow
Concept
unique ID
System 1
Descriptions
Relationships
System 2
Descriptions
Relationships
Human
Descriptions
Relationships

15. Content
delivery
today
@billswallow
wikimedia: Jan Prucha
wikimedia: Zzubnik
wikimedia: JusWnhu12
wikimedia: Frmorrison
wikimedia: Frmorrison
wikimedia: Samsung Belgium
wikimedia: Pebble Technology
wikimedia: Johannes Jansson/norden.org

16. Separation
of
form
and
content
@billswallow
Content
semantically tagged
Print
styles
postscript instruction
Other
styles
markup
Tablet
styles
tablet css
Web
styles
web css
Mobile
styles
mobile css

17. One
size
does
not
fit
all
@billswallow
Flickr: sfllaw

18. Basic
content
model
@billswallow
Content
ID: 00001
Name
Short Name
Function
Meaning
Description
How to use
Related Information

19. Governance
@billswallow
Flickr: steakpinball

20. Planning
your
strategy
@billswallow
Flickr: Brian ⚓ Hillegas

21. Begin
at
the
end
@billswallow
Flickr: Andrew_D_Hurley

22. One
source,
multiple
outputs
@billswallow
Flickr: HJ Media Studios

23. Make
the
connections
@billswallow
Flickr: You As A Machine

24. Strategy
governance
@billswallow
Flickr: You As A Machine

25. The
value
of
connectivity
@billswallow

26. @sarahokeefe
Questions?