The future of content
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Sarah O'Keefe's keynote presentation at tcworld India, delivered in Bangalore on February 20, 2014. Highlights include a discussion of minimum viable content, career paths for technical communicators, and some ideas about new directions for technical content.
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The future of content
- 1. The Future of Content Sarah O’Keefe @sarahokeefe Scriptorium Publishing contentstrategy101.com
- 2. Sarah O’Keefe @sarahokeefe ❖ Founder and president, Scriptorium Publishing, www.scriptorium.com, North Carolina, USA ❖ Coauthor of Content Strategy 101 ❖ Interested in collision of content, publishing, and technology
- 3. tcworld.info
- 6. Reality
- 7. Minimum viable product A minimum viable product has just those features that allow the product to be deployed, and no more.
- 8. Minimum viable product A minimum viable product has just those features that allow the product to be deployed, and no more.
- 10. Minimum viable content flickr: john.schultz
- 11. Minimum viable content Minimum Not enough Too much
- 12. Minimum viable content ❖ Meets regulatory requirements ❖ Meets business goals
- 13. Minimum viable content ❖ Accurate, concise, and complete ❖ Delivered in the needed formats ❖ Delivered in the needed languages ❖ Delivered on time
- 14. Supports business goal Not enough Obstructs business goal Too much
- 15. Supports business goal Zone of viable content Not enough Obstructs business goal Too much
- 16. @uselessassist
- 17. @uselessassist
- 18. @uselessassist
- 19. Minimum viable content ❖ What are the regulatory requirements? ❖ How does this content help meet the organization’s business goals? What is the purpose of this content? ❖ In what formats is this content needed? In which languages? ❖ Who must create the content? ❖ What is the content velocity? How quickly must it be delivered and how often will it change?
- 20. 80%+ research online before buying. Sources: PwC study: https://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products GE Capital Bank study: http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases Image: flickr, MarcMcPherson
- 21. flickr: meganfitzgerald Are you a user advocate?
- 22. flickr: meganfitzgerald Are you paid by users?
- 23. Who is my customer? flickr: rosmary
- 24. Who is my customer? ❖ End user ❖ Corporation ❖ Marketing team ❖ Product manager ❖ Technical support staff ❖ Department manager
- 25. So many possibilities… flickr: davestreet
- 26. So many possibilities… Print ❖ PDF ❖ HTML ❖ Help in various formats ❖ EPUB ❖ Kindle ❖ Mobile app ❖ and more… flickr: davestreet ❖
- 27. We need to rethink the book container. flickr: davestreet
- 28. “A dictionary is not a book.” Erin McKean flickr: greeblie
- 29. “A dictionary is a database.” Erin McKean flickr: greeblie
- 32. A book is not always the best container.
- 33. How can tech comm use new technologies? Image: wired.com and Audi
- 34. Not enough screen space for help? Use audio!
- 35. How to survive and thrive flickr: jenniferboyer
- 36. How to survive and thrive ❖ Product knowledge ❖ Research and analysis ❖ ❖ Customer assessments ❖ ❖ Web analytics Mining user-generated content Convergence between tech comm and marcom
- 37. Tech comm career paths flickr: sidharth_sharma
- 38. Tech comm career paths ❖ Writer ❖ Tools specialist ❖ Management ❖ Site designer ❖ User experience (UX) ❖ Information architect ❖ Content strategist
- 39. Information in the wild. flickr: v923z
- 43. Most people need just one bit of information. flickr: v923z
- 46. Mahindra corporate Mahindra dealer who made the video
- 47. Where I live Mahindra corporate Mahindra dealer who made the video YOU ARE HERE