This document discusses how to build internal communities to support a content strategy. It provides examples of communities created at different universities to connect people around content, share best practices, and collaborate. The goals of these communities are to empower content creators, promote standards, and improve websites and content through feedback and support. Effective community management requires identifying goals, activities to engage members, and rotating hosting to involve different groups and leaders.
Everything Old is New Again: Getting the Most Out of Your Email NewslettersGeorgiana Cohen
The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.
Learning never stops and no one person can know it all, do it all, or learn it all! Get help fast, when you need it, by calling on experts in your personal learning network. Take advantage of additional opportunities to learn from your peers with tools such as Facebook, Google Hangouts, blogs, and other online communities. In this session, North Carolina Master Trainers Lori Reed and Jessica O’Brien will get you started as you learn how to: Crowdsource answers to questions big and small; Prevent information burnout and overload; and create your own personal learning environment.
Presented at the North Carolina Library Association Biennial Conference October 18, 2013
12 Secrets for Jazzing up Your PresentationLaDonna Coy
A Learning Chi workshop on the Jazz of Powerpoint, secrets to captivate you audience for the Executive Women in Texas Government Annual Conference. LaDonna Coy, (cc)
CARS Webinar: Social Media in Substance Abuse PreventionLaDonna Coy
People in prevention are discovering ways to put social media to work for prevention to expand reach, build capacity, influence norms and engage people. This webinar offered through the Community Prevention Initiative (CPI) was funded by ADP and administered by the Center for Applied Research Solutions (CARS). Presented by LaDonna Coy, Learning Chi.
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
Everything Old is New Again: Getting the Most Out of Your Email NewslettersGeorgiana Cohen
The hottest digital platform today arguably isn’t Periscope, Snapchat, or Yik Yak. In fact, it was invented in 1972. Yes, I am talking about email, that erstwhile platform whose death has been asserted time and time again. It’s most definitely alive, and going through quite a renaissance thanks to new tools, new personalities, and renewed attention to substance and style. As fatigue with the social media firehose grows, publishers are rediscovering the one-to-one intimacy of electronic mail.
In higher ed, email newsletters are a dime a dozen. But the effort they require is not insignificant. And there’s a lot of competition awaiting us in the inbox. How can we make email work harder for our content strategy, and what can we learn from this platform’s newfound popularity to make it more effective for us? In this presentation, we will discuss tools, processes, and best practices for managing email products; examine examples of successful email newsletters (from higher ed and beyond); and explain how to connect email to your overall communications strategy.
Learning never stops and no one person can know it all, do it all, or learn it all! Get help fast, when you need it, by calling on experts in your personal learning network. Take advantage of additional opportunities to learn from your peers with tools such as Facebook, Google Hangouts, blogs, and other online communities. In this session, North Carolina Master Trainers Lori Reed and Jessica O’Brien will get you started as you learn how to: Crowdsource answers to questions big and small; Prevent information burnout and overload; and create your own personal learning environment.
Presented at the North Carolina Library Association Biennial Conference October 18, 2013
12 Secrets for Jazzing up Your PresentationLaDonna Coy
A Learning Chi workshop on the Jazz of Powerpoint, secrets to captivate you audience for the Executive Women in Texas Government Annual Conference. LaDonna Coy, (cc)
CARS Webinar: Social Media in Substance Abuse PreventionLaDonna Coy
People in prevention are discovering ways to put social media to work for prevention to expand reach, build capacity, influence norms and engage people. This webinar offered through the Community Prevention Initiative (CPI) was funded by ADP and administered by the Center for Applied Research Solutions (CARS). Presented by LaDonna Coy, Learning Chi.
MI Social Media & Prevention: Getting StartedLaDonna Coy
An introduction to social media in prevention, why it is important, how to get started, plus a little explore/discover stories. Delivered online via Elluminate.
Success by Challenging Assumptions (Part 2)LaDonna Coy
Part two of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
The Globally Connected Educator- Beyond Plugging In Towards Global PedagogySilvia Rosenthal Tolisano
With the increasingly interconnected nature of our global society and the need for a very different kind of literacy for our students, extending teaching and learning beyond the walls of our classrooms is especially vital in this digital age.
If you want globally connected students, you need globally connected teachers who are capable of communicating, collaborating and connecting to experts and peers from around the world. These educators are harnessing the power of global connections for their own learning in order to bring the world to their students.
What does collaboration, communication and connections mean in a connected world? What are the steps in becoming a globally connected educator? How do we move from being consumers to producers and contributors? How do we modernize and globalize our classroom practices while expanding our professional learning network to include colleagues from around the world?
Want to Work with Me? Contact me via http://globallyconnectedlearning.com
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
An Overview of Digitized Student DevelopmentPaul Brown
Originally presented at the 2016 conference of the Association of Intermountain Housing Officers (AIMHO). This session provides an overview of developmental issues students in college face while online.
Developing a PLN and open co-learning opportunities #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
Learning is Not a Mechanism: Assessment, Student Agency, and Digital SpacesJesse Stommel
An objective and portable system for grading students was created so that systematized schooling could scale. And we’ve designed technological tools in the 20th and 21st Centuries that have allowed us to scale even further. Toward mass-processing and away from subjectivity, human relationships, and care.
Going online is only step one. Next, your institution is challenged with growing online programs to attract new students. Learn how personalization can power the three critical steps in the student lifecycle: recruitment & enrollment, teaching & learning, and outcomes & retention.
Success by Challenging Assumptions (Part 2)LaDonna Coy
Part two of a two part workshop on Creating Success by Challenging Assumptions with Stephanie Nestlerode, Omega Point International, Inc. and LaDonna Coy, Learning for Change, Inc. for the Texas SPF SIG community grantees. All materials are located at http://bit.ly/xQSu9
A basic workshop for getting a solid start using social media for coalitions. The workshop is being presented at the 2013 CADCA Coalition Leadership Forum, Feb 4-8, 2013, Washington, DC. All workship materials available at http://bit.ly/clf2013
The Globally Connected Educator- Beyond Plugging In Towards Global PedagogySilvia Rosenthal Tolisano
With the increasingly interconnected nature of our global society and the need for a very different kind of literacy for our students, extending teaching and learning beyond the walls of our classrooms is especially vital in this digital age.
If you want globally connected students, you need globally connected teachers who are capable of communicating, collaborating and connecting to experts and peers from around the world. These educators are harnessing the power of global connections for their own learning in order to bring the world to their students.
What does collaboration, communication and connections mean in a connected world? What are the steps in becoming a globally connected educator? How do we move from being consumers to producers and contributors? How do we modernize and globalize our classroom practices while expanding our professional learning network to include colleagues from around the world?
Want to Work with Me? Contact me via http://globallyconnectedlearning.com
A getting started basic metrics/analytics workshop at the Wisconsin State Prevention Conference, June, 2011 through the Central Regional Team for the Center for the Application of Prevention Technologies. All materials, links and resources at http://technologyinprevention.wikispaces.com
Empowering Stakeholders to Become Network WeaversDebra Askanase
In this presentation, lean about value of the network weaver, how to foster and support your own network weavers online, a four-part support system for doing so, and the relationship between network weaving and fundraising.
Social Media 101: Fundamentals for CoalitionsLaDonna Coy
For a Social Media 101 workshop at the CADCA Leadership Forum 2012, Washington, D.C. Handouts and additional workshop resources here http://bit.ly/SoMeForum2012
An Overview of Digitized Student DevelopmentPaul Brown
Originally presented at the 2016 conference of the Association of Intermountain Housing Officers (AIMHO). This session provides an overview of developmental issues students in college face while online.
Developing a PLN and open co-learning opportunities #UoRsocialmediaSue Beckingham
Developing your academic online presence with social media
Workshop at the University of Reading led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections.
The workshop aims to provide participants with an opportunity to:
Gain a better understanding of how social media can be used in a scholarly context
Appreciate the value of developing a rich professional online presence
Learn about opportunities for social and open informal learning through social media
Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others
Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of:
Developing a digital professional persona to share scholarly achievements
Cultivating your own personal learning network and co-learning communities
Sharing learning journeys through working out loud
Programme
Tuesday 26 April 2016
10.45-11.00 Networking and registration
11.00-12.30 Becoming a Digital Scholar using social media
12.30-13.15 Lunch
13.15 -14.30 Developing a PLN and open co-learning opportunities
How does one navigate personal and professional boundaries in the world of social media, and what does that mean for your leadership? How does the social media buzzword “transparency” translate into “leadership?” This presentation was prepared for for professional educators and lay leaders at the North American Jewish Day School Conference. The presentation reviews how nonprofit and educational executives are using social media, considers uses and strategy for an executive social media presence, and offers a "playbook" for using your own social media voice as an educator.
This session is for professional and lay leaders who have recently engaged in social media, or are considering how to personally use social media in a professional context.
Blogging IS a Strategy. Blogging should be relevant, targeted and strategic for your organization, and should move an organization closer towards meeting its goals. This fun, lively presentation highlights how to develop a blogging strategy, with examples of strategic blog posts from several nonprofit organizations.
This is an introductory workshop for Twitter for Coalitions co-presented at the CADCA Leadership Forum, 2010, January 11, 2010, Washington, DC. with Sue Stine, Jeffery Biggs, and LaDonna Coy. Handout is available at http://technologyinprevention.wikispaces.com/file/view/TwitterHandout.pdf
This is my slide deck from my session at the North Carolina Reading Conference last week in Raleigh, NC. I do staff development to schools and districts all over the country about best practices in literacy instruction. This topic is one of my most requested.
Learning is Not a Mechanism: Assessment, Student Agency, and Digital SpacesJesse Stommel
An objective and portable system for grading students was created so that systematized schooling could scale. And we’ve designed technological tools in the 20th and 21st Centuries that have allowed us to scale even further. Toward mass-processing and away from subjectivity, human relationships, and care.
Going online is only step one. Next, your institution is challenged with growing online programs to attract new students. Learn how personalization can power the three critical steps in the student lifecycle: recruitment & enrollment, teaching & learning, and outcomes & retention.
Creating employee engagement isn’t as difficult as you might think. This guide explores three ways that investing in online learning can help you boost engagement, cultivate positive relationships, and build productive teams.
Learn more: http://www.lynda.com/Education-Elearning-training-tutorials/1792-0.html
Being in touch with trends in online learning is crucial for anyone responsible for managing and delivering E-Learning and training within their organisation. So we've prepared a handy infographic that contains our predicated 10 key E-Learning trends and foresights to watch out for in 2016. You can read the full blog on this at blog.aurionlearning.com
Research makes it clear, the generation of children in our ministries today is vastly different than any other group of children the Church has ever sought to reach. They engage and edit media, experiment with culture, and experience community in new ways. Discover the unique learning charac- teristics of today’s kid and learn to leverage those characteristics in your ministry.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
عالم الرياضة الاحترافية صعب , صعب على الرياضيين المحترفين وصعب على الملاعب التي يلعبون عليها , لكن النجيل الصناعي الحديث يمكن ان يصمد اكثر من خمس سنوات بدون ان يتم تغييره , ولكن تساءل الجميع كيف تتم صناعة النجيل الصناعي اوبما يسمى بالعشب او الثيل الصناعي ؟
يمكنكم معرفة مراحل صناعة النجيل الصناعي : https://goo.gl/B093Jg
Pe-Ba Sport شركة تجهيز ملاعب و نجيل صناعي و لاندسكيب
لو بتفكر تعمل ملعب وعاوز دراسة جدوى للمشروع تقدر تتواصل معانا على : 01027399960 - 0102739962 .
زوروا موقعنا الالكتروني : pebasport.net
Content strategy is the web buzzword of 2011, but what does it really mean for the higher ed world of limited budgets, low staffing resources, and multiple stakeholders? Presented at the HighEdWeb conference in Austin, TX, in Oct. 2011.
The Internet provides access to information and enables connection in ways that no generation before has ever experienced. While gifted students in our classrooms may have the intellectual maturity for Internet participation, they may lack the social and emotional maturity. How then do we help them develop the skills of digital citizenship while maintaining safe boundaries and limiting their access to the Internet? This session introduces teachers to FutureCasting and provides activities for participants that can be implemented immediately. Join us as we help students use technology to be productive, participate in an online community, and develop a digital presence!
Part 01 법무•법률 분야
제1장 설립 전 혹은 설립 중 법률이슈
제2장 운영 중 법률이슈
Part 02 회계•세무 분야
제1장 회계
제2장 세무
제3장 협동조합 설립이전 회계와 세무
제4장 기타 협동조합의 회계와 세무 문제
Part 03 인사•노무 분야
제1장 협동조합의 인사노무
제2장 협동조합 인사노무 운영 매뉴얼
제3장 협동조합 인사노무 상담 사례
부록 근로관계 필수 서식 안내
Oakland University Student to Professional 2012Patrick Reyes
On September 29, I was given the opportunity to speak to current students about networking in the 21st century. Being able to connect the online and offline to make real life connections with people allow for great things to happen.
"The opportunities that you have in front of you are endless…seize the opportunity by just having a conversation with someone."
The University of San Diego web team and Joan B. Kroc School of Peace Studies hosted a town hall for the School of Peace Studies community and shared information about the website redesign process. This included details about core Kroc School marketing themes, goals, and audience considerations.
Final project for University of Manitoba course, "Connectivism, Networked Learning, and Connective Knowledge" Facilitators- Geroge Siemens and Stephen Downes April, 2011. Part of the one + year program for certication in Emerging Technologies for Learning
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Open Arms Project was created as a vehicle for current and former foster care children to share their experiences. Check out our slideshow presentation explaining our purpose.
"Master the Art of Digital Marketing with the Best Institute - DIDM
Introduction:
In today's digital age, a strong online presence is vital for businesses to thrive. <a href=""https://www.didm.in/master-in-digital-marketing-course"">Digital marketing course</a> has emerged as a powerful tool for reaching and engaging with target audiences. To stay ahead in this competitive landscape, acquiring the right skills and knowledge is essential. One institute that stands out as a leader in digital marketing education is the Delhi Institute of Digital Marketing (DIDM). Let's explore why DIDM is considered the best digital marketing institute.
Comprehensive Curriculum:
DIDM offers a comprehensive curriculum that covers all aspects of digital marketing, including SEO, social media marketing, pay-per-click advertising, content marketing, email marketing, and more. The courses are designed to provide students with a well-rounded understanding of the digital marketing ecosystem and its various components.
Experienced Faculty:
At DIDM, students learn from industry experts who have hands-on experience in digital marketing. The faculty members bring a wealth of knowledge and insights from their real-world experiences, ensuring that students receive practical and up-to-date education.
Practical Training:
DIDM believes in a hands-on approach to learning. Students get ample opportunities to work on live projects, enabling them to apply their knowledge in a practical setting. This practical training equips students with the skills and confidence they need to excel in the digital marketing field.
Certifications and Placement Assistance:
DIDM offers industry-recognized certifications upon successful completion of the courses. These certifications add credibility to a student's profile and enhance their job prospects. Additionally, DIDM provides placement assistance to help students kickstart their digital marketing careers by connecting them with leading companies in the industry.
Flexible Learning Options:
DIDM understands the need for flexibility in today's fast-paced world. They offer both classroom and online training options, allowing students to choose the mode of learning that suits their schedule and preferences. This flexibility makes it convenient for working professionals and students to pursue digital marketing education.
Industry Partnerships:
DIDM has established strong partnerships with industry leaders, giving students access to valuable resources and networking opportunities. These partnerships ensure that the institute remains up-to-date with the latest trends and technologies in digital marketing, providing students with relevant and industry-aligned education.
Conclusion:
If you are looking to embark on a successful career in digital marketing, Delhi Institute of Digital Marketing (DIDM) is the institute to consider. With its comprehensive curriculum, experienced faculty, practical training, certifications, placement assistance, flexible lea
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Applying the Scientific Method to Social Media: Five Actionable Strategies Ba...Merit Pages
Thinking of students as natural brand ambassadors is by far the most effective communication strategy your college can use to build enrollment and student engagement. This session shares five successful social media strategies – based on research on student behavior – being used at Cloud County, Surry, and Columbia State Community Colleges to triple student engagement; build a student marketing team; uncover out-of-the-box social media strategies with built-in metrics; showcase the campus experience and have students promote it; and turn traditional and non-traditional students into engaged, enthusiastic, measurable marketing assets.
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
Today, the majority of your content lives on your website. Tomorrow, it needs to go much further.
According to Sara Wachter-Boettcher, “As devices and channels multiply, we need content that can go more places, more easily.”
In this presentation, Sara, author of the book “Content Everywhere: Strategy and Structure for Future-Ready Content,” shows you how to create purposeful, modular and re-usable content.
You’ll create content once, then re-use it on websites, microsites, kiosks and even smartwatches.
Engaging Community through Content Marketing - Not Just another Social Media ...Elizabeth Quintanilla, MBA
Engaging Community through Content Marketing - Not Just another Social Media Presentation!
Gave this presentation at Texas State in San Marcus, Texas on October 25th, 2010. The audience was very engaged and enjoyed it!
Elizabeth Quintanilla
Instructional Leadership: Creating the Conditions #leadership20Chris Wejr
Presentation given on October 30, 2012 as part of the #Leadership20 learning series MOOC. Inquires about and describes successful strategies and ideas to create instructional leadership in schools.
Working with Developers to Activate your Content StrategyGeorgiana Cohen
Presented by Georgy Cohen at HighEdWeb 2019
When we’re talking about digital work, sometimes we divide that work into two buckets: the “creative” work (completed by visionary unicorns) and the “technical” work (completed by heads-down colleagues who just want to be left alone to code in peace).
But this is inaccurate. The creative and technical aspects of digital work need to be aligned in order to create effective experiences. This is particularly true when we are talking about content strategy.
In this talk, I will discuss how to practically achieve successful collaboration between creative and technical teams, yielding both an effective content strategy and deeper cross-disciplinary understanding. This means being more thoughtful about team dynamics and communication, requirements gathering, information design, the interplay between code and content, and overall site governance.
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesGeorgiana Cohen
With trust in institutions declining, a combative political climate, and ongoing challenges to the industry, it’s a complicated time to work in higher education marketing. We face extraordinary pressure to differentiate our institutions, assert their relevance, and meet critical goals for recruitment and fundraising. Meanwhile, the student market is rapidly changing, new policies endanger higher education funding and access, and the stinging impact of these shifting tides is acutely felt across the campus community. Amidst all this, battle fatigue is real. And it’s easy to feel powerless.
But within the scope of our roles and abilities as digital communicators, we have tremendous opportunity to target and optimize critical messages, elevate access to indispensable resources, support the most vulnerable members of our communities. In an era of fake news, context, clarity, and expertise have never been more valuable, and the mission of higher education has never been more essential. In this session, I will discuss how the humble higher ed digital communicator can meaningfully and sustainably fight the good fight for both their respective institution and higher education at large. From strategies to subtweets to self-care, consider this session a how-to for higher ed web work in these trying - yet potentially rewarding - times.
As delivered at ContentEd 2017 - London, England
Governance is all about creating structure and accountability to support your content goals. But in organizations where rigid hierarchies and legacy systems often still rule the roost, imposing new processes, roles, and guidelines (accompanied by new expectations and consequences) is much easier said than done. That’s why it’s important to prepare your internal community for governance through training and education, relationship building, and helping people understand the value and outcomes of their work on the website. Before implementing governance policies, find out how to prepare your community to embrace them more readily.
Fit to Print: Creating Purposeful News ContentGeorgiana Cohen
Delivered at Confab Higher Ed 2013
At our institutions, we commit a significant amount of resources to creating news content—press releases, internal and external newsletters, homepage feature stories, and more. We rely on this content to tell our story, communicate important information, and forge connections with readers in a timely, high-impact fashion. But how do we ensure that news content is on-brand, reaching the right audiences, and providing real value?
News content can have high strategic value for supporting institutional goals, but only if we plan and publish it with that intent. How much do we publish news content out of habit or reflex, rather than with clear purpose? Are we making good use of our time and resources—and our readers’ attention?
Learn how to best manage news content publishing, including best practices for editorial planning/workflow, strategic alignment, and measurement.
Discover how telling stories and utilizing diverse content types can make for more effective, compelling news content.
Gain perspective on how to build and sustain editorial partnerships that reinforce strategic news publishing.
Delivered at the PRSA Counselors to Higher Education Senior Summit, April 25-27, 2012, Washington, D.C.
Learn more at http://takethecrosstown.com
Read more at http://meetcontent.com
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
As delivered for EMG Online webinar, Oct. 13, 2011
http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...Georgiana Cohen
When we talk about integrated marketing, that needs to mean more than making sure our Twitter, Facebook and website are in strategic alignment. Our web marketing has to align off-screen as well as it does on-screen. The world is increasingly becoming hypertext, rich with multiple layers of meaning and context. From Foursquare decals to chalked messages to "follow us on Facebook" to event-specific hashtags, we are surrounded by calls to link our real-life activities to their online complements. In our role as web communicators, how can we do this well in a way that serves both our needs and the needs of our audiences? Whether we're talking about geosocial/location-based services, viewbooks, flyers or tweetups, there is a large number of platforms where this is becoming increasingly relevant. How can we activate the ambient intimacy and latent connectivity around us to engage our audiences with relevant experiences and content? How can we bridge online community with off-line community? In this session, we will explore these principles as well as several concrete ideas for how to put them into action.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Francesca Gottschalk - How can education support child empowerment.pptx
Building Internal Communities to Support Your Content Strategy
1. Building Internal Communities
to Support Your Content Strategy
Georgy Cohen
OHO Interactive
@radiofreegeorgy
#confabeduhttps://www.flickr.com/photos/faceme/2459391558
2.
3.
4. Building Internal Communities
to Support Your Content Strategy
Georgy Cohen
OHO Interactive
@radiofreegeorgy
PSUWEB 2015https://www.flickr.com/photos/faceme/2459391558
12. “In most situations, the decentralized
publishing model has been disastrous.
The people trained tended to be
relatively junior staff, for whom
publishing to the website was just one
more responsibility. The result was lots
and lots of poor quality content that
was never updated or reviewed.”
Gerry McGovern
http://www.gerrymcgovern.com/new-thinking/decentralized-publishing-equals-amateur-web-management
15. “When it comes to content, people are
far more important than software.”
Gerry McGovern
http://www.gerrymcgovern.com/new-thinking/decentralized-publishing-equals-amateur-web-management
18. “It is essential that [central web
teams] are highly collaborative,
which means they should spend
most of their time out of the
office. They should work closely
with the various organizational
units, spreading their expertise
wherever possible.”
Gerry McGovern
http://www.gerrymcgovern.com/new-thinking/decentralized-publishing-equals-amateur-web-management
FROM
THE
TOP
DOWN
23. Goals for content communities:
1. Connect members to institutional
standards and overall best practices
2. Connect members to training,
documentation, and resources
3. Connect members to each other for
support and collaboration
Goals
for content
communities
24. “The result is a community of
communicators, working toward
similar goals and within similar
constraints.”
Chas Grundy
University of Notre Dame
http://grundyhome.com/blog/archives/2011/03/24/rising-boats-colleague-education/index.html
25.
26. Subvert
politics
and turf
wars
Don’t
dominate;
facilitate
How do you manage this community?
Identify
goals.
Make it
relevant.
Convert projectteams or drawfrom existinggroups
Rotate hostsand venues
Make it
outcome-
driven
Skunkworks?Maybe.
Publishminutes,notes, session
video or PDFs
31. Goals for UA WebTide:
1. To help benefit its members, and
the university, by promoting
professional development,
innovation, and discussion
2. To provide community, education,
professional development, and
support to all web professionals at
The University of Alabama.
32. “As a ‘one-man’ team, I wanted the
opportunity to share ideas and ‘talk
shop’ with other web professionals on
campus but, desiring more than just a
community, I also saw an opportunity
to crowdsource resources and
professional development for all web
professionals on campus.”
Rachel Carden, University of Alabama
33.
34. “We all share similar challenges,
opportunities, and a goal of representing,
and promoting, the University with a high
quality web presence, so why not help
each other out!”
Rachel Carden, University of Alabama
38. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
39. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
40. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
41. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
42.
43. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
44. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
45. “While we as web professionals can
know best practices and try to add
value to our colleagues’ content, we
can’t be everywhere at once.
Through thoughtful and
intentional governance, we can
add more value to more content.”
Nicholas O’Brien
Bates College
Confab Higher Ed 2014https://vimeo.com/112237325
48. Goals for OSU content strategy group:
1. Connect people to content strategy
best practices
2. Get people talking about the
purpose of their websites and who
their audience is
3. Show people how to effectively
plan and manage their web content
49. “It’s a good way to talk about things
people don’t usually talk about.”
Erin Martin, Oregon State University
52. “Our college does very important work across
the state and the world, but the digital
communication was haphazard, not
coordinated. This group is the first step in an
attempt to offer help and support to the
units in CAS, to provide guidance and to
learn what is going on in some units.”
Erin Martin, Oregon State University
53. “Our college does very important work across
the state and the world, but the digital
communication was haphazard, not
coordinated. This group is the first step in an
attempt to offer help and support to the
units in CAS, to provide guidance and to
learn what is going on in some units.”
Erin Martin, Oregon State University
http://agsci.oregonstate.edu/
54. Goals for CAS site coordinators group:
1. Forge strong working relationships
with unit leaders and staff
2. Offer guidance and support to
those managing websites
3. Promote “a bit of” content strategy
4. Promote College & University goals
5. Work with units to target audiences
and serve user needs
55. “So many of our site coordinators are
overworked, underpaid office staff and asking
them to do more is just not going to happen. I
try to frame it like they are our partners and I
am here to help. I’m still working on this.”
Erin Martin, Oregon State University
58. “No one has to do anything a certain
way, but you do have to have the
right outcomes.”
Rebecca Bernstein, University of Buffalo
59. Goals for UB DCT Solutions Group:
1. Empower people with knowledge
to elevate their practice
2. Empower groups to get more input
and feedback from users
3. Inform community about changes
and new products
64. “One thing I was struck with was watching
people interacting while they were waiting.
We are all trying to do more with less these
days; any opportunity to get strength and
support from each other is a bonus.”
Michelle Tarby, Le Moyne College
http://higheredsolo.com/newmodel/
65. In conclusion:
• It will always start small, but what
matters is that it starts
• Communities of any size are helpful
• A good content community ultimately
serves users at all ends of the process
• Any community requires purposeful
leadership to flourish