How To create & Integrate Your Content Into Your Social & Search Marketing

1. @alexf_oliveira #juniorleague prediqmedia.com
How To create & Integrate Your Content Into
Your Social & Search Marketing

2. @alexf_oliveira #juniorleague prediqmedia.com
ABOUT ME
• Father of 3 and Husband of 1
• Born in Brazil
• Came To Florida In 1988
• I Love Traveling
• Currently on 8 Boards
PROFESSIONAL ME
• Digital Marketer & Entrepreneur
• Prediq Media, Digigo & Quotebound
• Member of SFIMA, SEMPO, OMCP
• Lecture MBA Students At FAU
• Worked With Over 50 Non Profits

3. @alexf_oliveira prediqmedia.com
Tim Burners-Lee

4. Tech
Is Here
To Stay!

5. @alexf_oliveira #juniorleague prediqmedia.com

6. @alexf_oliveira #juniorleague prediqmedia.com

7. Brands That Leverage
The Power of Digital

8. But You don’t have
their budget.
Try partnering
with an Influencer
*test - test - test
*Do not be afraid
@alexf_oliveira prediqmedia.com

9. Platforms: Traackr, Zoomph, Speakr
@alexf_oliveira prediqmedia.com
A lot like word of mouth

10. 7 steps
Plan Develop
Manage
@alexf_oliveira prediqmedia.com

11. @alexf_oliveira prediqmedia.com
1. Client needs & business goals

12. @alexf_oliveira prediqmedia.com
82% of ad dollars

13. • Sign Up for Adwords Account
• Create Test Campaign
• Use Keyword Planner Tool
@alexf_oliveira prediqmedia.com
2. Keyword Research

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Align keywords with business goals

15. @alexf_oliveira prediqmedia.com
3. Audience & competitive Research

16. @alexf_oliveira prediqmedia.com
personas

17. 4. Team, time & budget
@alexf_oliveira prediqmedia.com

18. 5. Create content
@alexf_oliveira prediqmedia.com

19. @alexf_oliveira prediqmedia.com
• Identify Content Through Your Offline
Material (brochures, grants, etc)
• Find Evergreen Content
• Download Your Facebook page

20. @alexf_oliveira prediqmedia.com

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Design

23. @alexf_oliveira prediqmedia.com
Tell
Your
Story

24. 6. Distribution Channels
@alexf_oliveira prediqmedia.com

25. Responsive web design
@alexf_oliveira prediqmedia.com

26. Content mngt system
@alexf_oliveira prediqmedia.com
Themes, Plugins, Security, Etc

27. Build
Landing Pages
@alexf_oliveira prediqmedia.com

28. Video
Marketing
@alexf_oliveira prediqmedia.com

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31. @alexf_oliveira prediqmedia.com
1. Content
2. Speed
3. Meta Tags
4. Keywords
5. Google Search Console
6. SSL Certificate
7. Meta Tags
8. Listings
9. Penalties
10. Data

32. Reviews
@alexf_oliveira prediqmedia.com

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34. Social
@alexf_oliveira prediqmedia.com

35. update
@alexf_oliveira prediqmedia.com
“Over time, we believe
people will see more posts
from people they’re
connected to, and less
content from publishers.”

36. @alexf_oliveira prediqmedia.com
Repeat Viewership, Video, Intent, etc.

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https://www.socialmediatoday.com/news/new-facebook-news-feed-algorithm-
updates-you-need-to-know/513809/

39. Social fundraising
@alexf_oliveira prediqmedia.com

40. #hashtags
@alexf_oliveira prediqmedia.com

41. Stories
@alexf_oliveira prediqmedia.com

42. Email
works
@alexf_oliveira prediqmedia.com
1. Email Marketing Strategy
2. List Management
3. Customer Acquisition
4. Email Design
5. Copywriting Checklist
6. Content Calendar
7. Marketing Automation

43. 7. Measure & test
@alexf_oliveira prediqmedia.com

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46. • Design & Images: Canva, iStock
& Stocksnap
• Video: Ripl, PROMO by Slide.ly,
iMovie, VivaVideo
• Copy: LinkedIn, Writer Access
& Upwork
testing tools
@alexf_oliveira prediqmedia.com

47. Key Takeaways
1.There’s No Universal Template
2.Learn Types of Media
3.Content Must Serve Customer
4.Write It Down!
5.Review Often & Keep It Fresh
6.Timeline, Budget & Team
7.Be Committed, Consistent & Test
@alexf_oliveira prediqmedia.com

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49. @alexf_oliveira prediqmedia.com