The Internet Is Not Enough: Marketing Basics You May Be Missing
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With competition in the marketplace heating up, your community's marketing efforts need to keep it cool. Here are 5 strategies to cover all your bases, both hi-tech and low-fi, to ensure your prospects don't fall into the wrong hands.
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The Internet Is Not Enough: Marketing Basics You May Be Missing
- 5. #insiteslive Word of Mouth Marketing Study, 2015
- 6. #insiteslive Word of Mouth Marketing Study, 2015
- 7. #insiteslive Word of Mouth Marketing Study, 2015
- 8. #insiteslive
- 9. #insiteslive 74.4% FRIENDS FAMILY CO-WORKERS SatisFacts - Today’s Online Renter Study, 2015
- 10. #insiteslive 11.8% ADS SatisFacts - Today’s Online Renter Study, 2015
- 11. #insiteslive 7.1% COMMUNITY’S SOCIAL MEDIA PAGES SatisFacts - Today’s Online Renter Study, 2015
- 12. #insiteslive
- 13. #insiteslive
- 14. #insiteslive
- 15. #insiteslive
- 16. #insiteslive
- 19. #insiteslive ACTION ITEMS • Resident spotlight in your newsletter • Classes conducted by residents or their friends • Tip/Recipe of the month
- 20. #insiteslive GIVE THEM A STORY
- 21. #insiteslive ACTION ITEMS • “Hey, BTW” added to notices • Surprises at events • Insider info on deals in the area
- 23. #insiteslive ACTION ITEMS • Resident’s Choice • Events • Activities • Movies • Landscaping Colors
- 25. #insiteslive ACTION ITEMS • Sandwich board • Amusing quote • Fun fact of the day • Humorous take on resident notices
- 26. #insiteslive ASK THEM TO HELP
- 27. #insiteslive ACTION ITEMS • Resident advisory panel • Community team for charity events • Plus one to resident activities
- 28. #insiteslive
Editor's Notes
- 91% of consumers are influenced by word of mouth
- 84% said they take action based on the recommendations of those they know
- 64% said word of marketing is more effective than traditional marketing strategies
- Websites, guides, calling and visiting the community are means of gathering information for prospects.
- Once the research/info gathering process has been completed, having the opinions of others in their circle can be the tipping point for making a leasing decision.
- Traditional marketing is important because prospects need enough information to help in the decision making process. However communities will not be successful by focusing solely on traditional marketing avenues.
- Residents are an untapped resource. Think beyond the typical referral program – get your residents to talk about you without having to offer something in return.
- Word of mouth marketing begins with the onsite experience. Give residents something good to talk about and they will do the work for you