SlideShare a Scribd company logo
2015
#GivingTuesday
Social Media
09.16.15
DATE
#GivingTuesday Social Media
Why are
you here?
9/17/2015 #GivingTuesday
2
Tips for
Success
 Have
purpose
9/17/2015 #GivingTuesday
4
# GivingTuesday Social Media
9/17/2015 #GivingTuesday
5
# GivingTuesday Social Media
 Leave
the
island
9/17/2015 #GivingTuesday
6
# GivingTuesday Social Media
 Dress for
the
occasion
9/17/2015 #GivingTuesday
7
# GivingTuesday Social Media
 Be real
9/17/2015 #GivingTuesday
8
# GivingTuesday Social Media
 Free
is not
free
9/17/2015 #GivingTuesday
9
Average organic
Facebook
reach across
nine pages
4.8%
# GivingTuesday Social Media
One Last Thing
But they
started
it…
9/17/2015 #GivingTuesday
11
Commenter Your reply Commenter
1 2 3
# GivingTuesday Social Media
Tools
Tools
• GivingTuesday.org http://www.givingtuesday.org/tools/
• #GivingTuesday
• SNAPPA https://snappa.io/
• BeFunky http://www.befunky.com/
• PowerPoint
9/17/2015 #GivingTuesday
13
# GivingTuesday Social Media
Thank
you
For your
time!HMC ADVERTISING © 2014
Thank you!

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Social Media #GivingTuesday 2015

Editor's Notes

  1. The dollars are important. But focus on impact as well. GoVermont page has grown almost 40% in the last two years. But more importantly the page reaches over 40,000 Vermonters monthly, and over 1,200 fans on average engage with the page every month. PLAN
  2. The dollars are important. But focus on impact as well. GoVermont page has grown almost 40% in the last two years. But more importantly the page reaches over 40,000 Vermonters monthly, and over 1,200 fans on average engage with the page every month.
  3. 'Bmore Gives More' campaign in Maryland raised nearly $5.5 million in one-day fundraising as part of #GivingTuesday in 2013. The campaign included an online push, telephone banks and efforts by local businesses. Start early. Make sure your landing page is updated and friendly.
  4. To your business To the customer To the channel A word about hashtags