Social Media Excellence: Building a Fan Base and Keeping Them Engaged
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Social Media Excellence covers how to build a following and gives tips and tricks to keep your fans and followers engaged.
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Social Media Excellence: Building a Fan Base and Keeping Them Engaged
- 1. Social Media Excellence Building a Fan Base And Keeping Them Engaged
- 3. Agenda • The Rules Of Engagement • 15 Engagement Tips And Tricks • Timing Is Everything • Promote Your Presence • Make A Plan
- 4. THE RULES OF ENGAGEMENT Social Media Excellence
- 5. Rule #1: Entertain Me
- 6. Rule #2: Help Me
- 7. Rule #3: Know Me
- 8. 15 ENGAGEMENT TIPS AND TRICKS Social Media Excellence
- 10. #1 Use KISS: Keep it simple and shareable
- 11. #2 Make your posts short (Research shows a 27% increase in engagement with posts of 80 characters long or shorter)
- 13. #4 Make your content easy to share, like and comment on
- 14. #5 Create events
- 15. #6 Share videos
- 16. #7 Share photos (Images receive the highest levels of engagement)
- 23. #14 Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly
- 24. #15 Celebrate your fans and followers
- 25. #16 Have a clear call to action (CTA)
- 26. “Don’t concentrate on being liked. Share content worth liking.” - the oatmeal
- 27. TIMING IS EVERYTHING Social Media Excellence
- 28. When To Post • Think of your audience • Test and learn © 2011 Recipe
- 29. How Often To Post • Pages with a small fan base, once a day to three days a week • Studies have shown the #1 reason for hiding/unliking a page is the page posts too often • Take a test and learn approach Sources: Mari Smith, social media today © 2011 Recipe
- 30. PROMOTE YOUR PRESENCE Social Media Excellence
- 31. Promote With Email • Include your social icons in your email where your customers will consistently see them • Give your customers an incentive to like or follow you © 2011 Recipe
- 32. Promote With Ads • Platform ads – Facebook – LinkedIn – Twitter © 2011 Recipe
- 33. Promote On Website • Social icons • Social plugins • Wibya/Visbli bar © 2011 Recipe
- 34. Promote In Store • Counter cards • Window clings • Brochures © 2011 Recipe
- 35. MAKE A PLAN Social Marketing Excellence
- 36. The 4 C’s • Clarity • Consistency • Creativity • Commitment
- 37. Clarity • Objective – Awareness – Sales – Research – Customer service • Metrics • Budget
- 38. Consistency • Your image • Your personality • Your presence
- 39. Creativity • Get creative with your content • Make sure its relevant, engaging, memorable and actionable
- 40. Commitment • Posting regularly • Engaging authentically (a two way conversation) • Measuring often • Making adjustments • Rinse and repeat
- 41. Questions?
- 42. Thank You
Editor's Notes
- Willy wonka meme
- Russel Crow
- Russel Crow
- Russel Crow – Social starts with listening
- Get URL
- Get URL
- Get URL
- Get URL
- Tweet chat, hangouts
- Charlie went to the dentist. Gifs vines instagram . Gives an inside look explained videos
- Get URL
- Get URL
- oreo
- Get URL
- Throwback Thursday, Follow Friday
- Get URL
- Get URL
- Get URL
- Get URL
- True or falseRate it on a scaleFill in the blanksRank a listVote
- Email dedicated to Facebook
- Women
- Women
- Women
- Women
- Women