The document discusses how the internet is not a business itself but can be used to facilitate and accelerate business. While many digital startups expect to generate revenue from advertising, there is currently not enough advertising revenue to support all of them due to fragmentation and domination by large players. The main reason e-commerce and therefore advertising have not yet boomed in the region is the lack of online transactions and sales. As more businesses transition online and e-commerce grows due to evolving consumer behavior and payment options, thousands of new e-businesses will emerge and advertising on the internet will start to make sense as a revenue model.