Mike Parsons from Tribal DDB presents a snapshot of the big issues of marketing. What are Chief Marketing Officers thinking? How should my brand behave in a world of Facebook? Is 2009 the year mobile marketing comes of age?  How can I have a meaningful ROI? Interesting cases and thinking for digital marketing.

1. PhonepayPlus Forum Keynote Wednesday, 04 March 2009

2. "How major brands and publishers are thinking about the broad digital space, both mobile and internet"

3. From Madison Avenue

4. To Silicon Valley

5. Consumer conversation Ventures and innovation Full service digital marketing Digital health experts Source Online Digital production

6. What are Chief Marketing Officers thinking?

8. How should my brand behave in a world of Facebook?

13. Mass collaboration

14. The numbers

15. The old model is being ‘flipped’ 2,000,000 x 5% = 100,000 Involvement/Multiplication Reach/Conversion = 100,000 = (30,000 x 2) + (10,000 x 3) +10,000

16. Our advice

17. Is 2009 the year mobile marketing comes of age?

24. How can I have a meaningful ROI?

26. No choice but to experiment Reach = sales Advertising Freemium Sponsorship paid services ??? Affiliation API services Aggregation

31. In short

32. It’s crazy out there

35. blogs.tribalddb.co.uk Thank you