The document discusses several new horizons in retail, including the rise of online shopping and phygital experiences, changing flagship store models, the growing retail media landscape, and increasing automation. It notes that the pandemic accelerated e-commerce growth while physical stores still provide value when integrated digitally. Influencers are emerging as new "flagship" retailers through social commerce. Meanwhile, retail media is becoming more competitive as Amazon, Walmart, and other retailers grow their advertising businesses and challenge Google/Meta dominance. Automation is also expanding through technologies like robotic shopping assistants, couriers, and warehouse workers.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
Another year with several thought-leaders indulging in crystal ball gazing about the future and trends expected in the world of technology, marketing communications and media. I will simply decipher a few observations on the dynamic changes the marketing world might witness as a result of this volatile economic environment.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
We have tried to compile some data insights for the digital space as of 2020. And also what will be the case during and after COVID-19. The presentation is meant for advertisers , and digital media planners
Another year with several thought-leaders indulging in crystal ball gazing about the future and trends expected in the world of technology, marketing communications and media. I will simply decipher a few observations on the dynamic changes the marketing world might witness as a result of this volatile economic environment.
The e commerce imperative online versionVarun Luthra
The E Commerce Imperative Online Version covers the several significant aspects of E Commerce, a closer look on the category killer: Amazon and some of the important factors for the rise of e commerce in last 15 year.
Please 'Like' if you find this useful. Enjoy :)
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
Marketing for the Digital Consumer – Roadmap for CPG Companies Infosys
In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
We are witnessing some positive initiatives and dynamism of great governance with countries like UAE and KSA opening up their markets with ease of regulations on visit visas. This we hope will have a positive impact on overall mobility, driving commerce and perhaps even migration. Industries like retail, entertainment , Hospitality or even cross border payments are likely to benefit from this move. On a few other fronts however, the world feels a bit chaotic at the moment, creating some form of anxiety across boardrooms.
We see the usual suspects engaging in discussions around the future of the industry, rollout of newer technologies for wider reach and deeper engagement. But it’s easier said than done. The future invariably arrives slower than you want and faster than you expect.
Thus companies and brands will need to consider strategies that go beyond mere efficiencies but explore clever ways to earn attention, drive conversion and earn brand loyalty.
Once again this year, we will attempt to look at some broad themes a few clever brands may adopt in order to thrive and get ahead in the race.
We hope you find this relevant and helps trigger some thoughts as we start to plan the year ahead.
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
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2016 Continues to reflect the enormous role of Big Data in digital marketing. Wisely used, Big Data can tell us almost everything about our consumers – who they are, what their interests are, what they are interested in buying / doing / drinking etc., where they are and who they are with.
Furthermore, despite consumers' need in protecting their privacy, they are willing to give away details that will help companies personalize better to their personal benefit (for example through personalized discounts, personalized offers etc.).
In order to succeed doing so, companies need to use Big Data by first recognizing the questions they would like to answer; then, gathering the information; and finally, analyzing it.
In 2016, more than ever, simultaneously is the key word – 79% of consumers (and 90% of Millennials) switch devices during a single online activity, according to Get Personal report by Adobe; The usage of applications and social media for messaging continues to grow, creating "data exclusives" who rarely use their mobile for voice calls; and applications of familiar technologies are expanding to new areas (such as location-based technologies which in addition to marketing are also used for business operations, customer services and more).
The Ogilvy Consulting Trends for 2019 report is here!
In its sixth edition, this session features the most important trends for businesses and consumers in 2019, and includes recommendations on what you can do to take action and adapt quickly.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
We are witnessing some positive initiatives and dynamism of great governance with countries like UAE and KSA opening up their markets with ease of regulations on visit visas. This we hope will have a positive impact on overall mobility, driving commerce and perhaps even migration. Industries like retail, entertainment , Hospitality or even cross border payments are likely to benefit from this move. On a few other fronts however, the world feels a bit chaotic at the moment, creating some form of anxiety across boardrooms.
We see the usual suspects engaging in discussions around the future of the industry, rollout of newer technologies for wider reach and deeper engagement. But it’s easier said than done. The future invariably arrives slower than you want and faster than you expect.
Thus companies and brands will need to consider strategies that go beyond mere efficiencies but explore clever ways to earn attention, drive conversion and earn brand loyalty.
Once again this year, we will attempt to look at some broad themes a few clever brands may adopt in order to thrive and get ahead in the race.
We hope you find this relevant and helps trigger some thoughts as we start to plan the year ahead.
Transact: eCommerce strategies & tactics to drive salesInsivia
eCommerce is predicted to hit $4.8 trillion by 2021 and continues to be a key strategy for product and service companies alike. Winning at eCommerce requires the combination of a smart go-to-market strategy, powerful platform, integrated demand generation, and constant optimization.
As a Marketing Strategist, these days, you cannot afford to lose out on the upcoming trends. To stay ahead of the competition, adopt and integrate influencer marketing in your overall marketing strategy.
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COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. CONTEXT
Economy versus technology
Source: Benedict Evans
1. PAST – old economy disrupted by tech ideads from 2000s
2. PRESENT – Startups deploy ideas from the 2010s
3. FUTURE – What’s the next fundemental platform shift?
5. ONLINE vs OFFLINE?
The Covid pandemic accelerates the e-coms growth in the global Retail industry
Source: ONS, US Census & Benedict Evans „2022 steps to the future”
6. ONLINE vs OFFLINE?
Even in industries with relatively small e-commerce share
Source: Kantar
8,7%
02.2020
Shopping for groceries online:
15,4%
02.2021
People who tried new shopping
models in 2021 : 44%
02.2021
7. ONLINE vs OFFLINE?
What does it mean for the Retail strategy? Does offline retail have sense anymore?
8. ONLINE vs OFFLINE?
Retailers sell more in the e-commerce, but the margin in shrinking
Source: AlixParters & www.wsj.com/articles/how-bricks-might-save-clicks-11650619815
10. ONLINE vs OFFLINE?
Average customer acquisition cost increases a lot. For some brands the change is drastic.
Source: www.wsj.com/articles/how-bricks-might-save-clicks-11650619815
148$
2019
Selling and advertising expenses
per net new customer in
Chewy.com:
424$
2021
505$
2022
11. ONLINE vs OFFLINE?
Offline presence can fuel online performance.
Source: www.wsj.com/articles/how-bricks-might-save-clicks-11650619815
When the company opens a new store, that geographical market sees revenue growth of over 250% on
average in the first year of the store debut, Warby Parker Co-Chief Executive Dave Gilboa said at the
company’s last earnings call in March. That resonates with what Macy’s has found: Adrian Mitchell, Macy’s
chief financial officer, has previously said that digital performance is stronger in markets where the
company has stores. The department store giant has delayed most of the remaining store closures it had
earmarked in 2019 to maintain physical presence in many markets.
12. ONLINE vs OFFLINE?
What is the short-term future for the industry?
Over half of our store sales involve an online journey,
and over a third of our online sales involve a store
experience.
Erik Nordstrom
14. ONLINE vs OFFLINE?
What does it mean?
Source: ChatGPT
Phygitial is a term that describes the blending of physical and digital elements to create a seamless and
integrated experience. It is a combination of the words "physical" and "digital" and is used to describe
products, services, and experiences that bridge the gap between the physical and digital worlds.
Phygitial experiences can take many forms, from virtual dressing rooms in retail stores that allow
customers to try on clothes without physically changing to smart home devices that allow users to control
their home appliances using their smartphone or voice commands.
The concept of phygitial is becoming increasingly important as more and more aspects of our lives are
being digitized. By combining physical and digital elements, businesses can create more engaging and
immersive experiences for their customers while also improving efficiency and reducing costs.
Overall, the term phygitial highlights the importance of creating a seamless and integrated experience
that combines the best of both physical and digital worlds.
16. FUTURE OF FLAGSHIPS
Customer aquisition cost increased
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
But brands are now facing rising customer acquisition costs. Part of this is simple supply and demand:
even digital real estate is finite, and there’s only so much space on Google, Meta, and Amazon. Those three
companies form a triopoly in online advertising, vacuuming up 65% of the U.S. market (26.4% for Google,
24.1% for Meta, and 14.6% for Amazon). Things are getting crowded.
17. FUTURE OF FLAGSHIPS
Raise of influencer marketing
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
93%
2022
Brands already use influencer
marketing in their strategy:
18. FUTURE OF FLAGSHIPS
Entrepreneurship and micro businesses
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
People are also becoming more entrepreneurial. Americans submitted 5.4 million new business
applications in 2021, an all-time high. Part of this is a pandemic boost, as COVID forced us to rethink the
kinds of careers that we can and should have. But part of this is also a generational shift. As I wrote in last
week’s Conversations with Gen Z, Gen Z is a uniquely entrepreneurial generation: 62% of Gen Zs say that
they want to start their own business. Younger people value the flexibility, autonomy, and economic upside
of having their own thing.
19. FUTURE OF FLAGSHIPS
History of flagships commerce
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
1. Single brand store
2. Multi brand store
3. Shopping mall
4. E-commerce
5. Marketplace
20. FUTURE OF FLAGSHIPS
How we buy today?
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
What are the 21st-century versions of Nordstrom and Macy’s and Kohl’s? In my view, people. Creators are
the new retailers, aggregating brands through their social channels to offer curated recommendations. I
recently furnished my apartment in New York. In the 1990s, I may have made a trip to Crate & Barrel to
browse furniture. But in the 2020s, I instead follow home decor creators like Katie Staples on Instagram,
browse their posts, and shop their links.
21. FUTURE OF FLAGSHIPS
Whom we trust?
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
22. FUTURE OF FLAGSHIPS
Why influencers can ban be a new flagships?
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
23. FUTURE OF FLAGSHIPS
History of flagships commerce
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
1. Single brand store
2. Multi brand store
3. Shopping mall
4. E-commerce
5. Marketplace
6. Influencer & Creator
24. FUTURE OF FLAGSHIPS
Why this business model make sense?
Source: https://digitalnative.substack.com/p/flagship-and-the-future-of-creator
Flagship steps in as the solution. Flagship enables creators to be the next-generation sales channels
for brands, in a transparent and privacy-forward way. Brands care about a few things:
• They only want to pay when they’ve acquired a new customer and done so profitably;
• They want to control who can sell / promote their brand and where; and
• They want the ability to measure what’s working and know what’s worth doubling down on.
Flagship gives them all three. Brands select which creators can sell their products and agree to a
revenue split. Then they only pay when the creator drives sales
28. RETAIL MEDIA
Google & Meta duopoly is shrinking
Source: Insider intelligence & eMarketer
29. RETAIL MEDIA
New disruptors - Amazon
Source: investdigital.com
ECommerce empire, Amazon, is where 61% of U.S. consumers are starting their shopping journey –
and companies are taking notes. It’s no surprise Amazon reported a whopping $31.16 billion in
revenue from ad sales in 2021 as their buyer journey has become easier and easier to press “add to
cart.” In fact, it’s been so promising that Amazon has forecasted ad sales will generate more than $64
billion by 2026.
E-commerce giant Amazon AMZN, +1.39%, meanwhile, is gaining market share. Amazon accounted
for 11.4% of U.S. digital-ad spending in 2022, a figure that could grow to 11.7% in 2023 and 12.6% in
2024, according to Insider Intelligence.
30. RETAIL MEDIA
New disruptors - Walmart
Source: Marketing Dive
Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter,
according to an earnings statement.
The retailer’s global ad operations were up 20% over the period and jumped nearly 30% in 2022,
generating $2.7 billion for the full year, executives said. Connect and FlipKart Ads, an India-based
business, were attributed as the biggest growth drivers.
31. RETAIL MEDIA
New disruptors – TikTok
Source: investdigital.com
Though arguably a member of the “social media” category - TikTok has made its mark on the
streaming and digital advertising world. TikTok has become an excellent platform for brands looking
to target younger consumers, with one in two Gen Z users likely to buy something on the platform.
The ad budget for TikTok is rising steadily, experts say, with an average YoY growth rate of 50 percent
(since 2020). Money that otherwise would’ve gone to Facebook or Instagram is now moving over to
TikTok’s shoppable experiences, in-feed ads, and creator marketplace.
32. RETAIL MEDIA
New disruptors – Uber
Source: Linkedin
• $500 million in annual run rate for ad sales
• Active advertisers up by 80% YOY
• >315,000 businesses ran ads with Uber in Q4
• Only 25% of the companies selling products through Uber Eats are buying ads on
the platform - way more growth available
• Targeting $1 billion in annual ad revenue by 2024
33. RETAIL MEDIA
New disruptors – Apple
Source: AdGuard
The adoption of Apple Search Ads by advertisers grew 4% to 94.8% year-over-year
New Apple privacy policy caused shrinking ads revenue for the competitors:
•Meta - 12 bln $
•YouTube - 2,2 bln $
•SnapChat - 546 mln $
•Twitter - 323 mln $
47. AUTOMATION
How automation address the problem of the traditional Solutions?
1. 24/7/365
2. Quality management
3. Autonomy 2.0 (unmanned =/= autonomous)