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The document discusses how Lupsale helps local businesses adapt to changes in the retail market by moving their operations online. It notes that while the retail market is growing, few local businesses are succeeding because they lack the technical skills or budget for online marketing. Lupsale's solution involves using email marketing tactics like news updates and special deals to help local businesses reconnect with offline customers online and regain sales. The company takes a long-term, personalized approach to moving each business online over 18-60 months.
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- 1. www.lupsale.com Disrupting local commerce through email
- 2. Local businesses see how their business fall, but they don't know what to do.
- 3. But, "retail market" is still growing! And, only few businesses grow! Why?
- 4. They don't know how to adapt! Most of the local businesses who succeed are moving online (to communicate online).
- 5. But, it's not too late for them... more than 90% of commerce is still offline.
- 6. NOT ENOUGH BUDGET TO INVEST IN ONLINE MARKETING But why don't they go online? We discovered that two of the biggest problems for them are: NOT ENOUGH TECHNICAL SKILLS TO DO IT THEMSELVES
- 7. We have the solution to their problems! Lupsale helps local businesses to connect their offline customers online and help them to regain their sales.
- 8. How? We found the most effective tactics in online marketing: NEWS UPDATES & SPECIAL DEALS NEW S U PD AT ES H E LP S T H E M TO C O MMUN IC AT E T H E LAT E ST N E WS A B O UT T H E IR B U S IN E S S S PE C I A L D E A LS H E LP S T H E M TO SE N D DE A LS F O R T H E IR P R O D U C T S A N D A LSO, T H E IR SE RV IC E S
- 9. At this moment! EMAIL MARKETING is the most effective lead generation tactic:
- 10. And, after organic search and CPC – email is one of the top acquisition channel.
- 11. You can see how the U.S. Postal Service Mail Volume peaked in 2006 Owing to Email Rise...
- 12. And we think that "email" will be more like an Universal platform... and also does Dave Dave McClure
- 13. Most of the features are already in the email, but we think that one of the pieces is missing, what piece? buying directly in the email (not with the email like Pay Pal)
- 14. Our overall strategy to move local businesses online is based on a very close relationship with each client, we help him, and they help us to innovate together. We are a business with a long term strategy... no... it's a lifetime strategy! 18 months 42 months 60 months
- 15. We think that "commerce" will be very easy for the consumer to make a purchase. Do you know how you accept a meeting in mobile with a simple click?
- 16. The platform knows who you are and the action is in real time -‐ MEETING ACCEPTED!
- 17. And also we think commerce will be like this: BUY NOW -‐> BOUGHT!
- 18. But, is it enough market? We think that Groupon explained it better
- 19. 3 trillion market -‐> 60 million local merchants worldwide Groupon has been called the fastest growing company in history. Their growth rate from the first year and second year was 2,241%. Yes, you read correctly. We saw how local businesses can adapt very fast because they "call for help!"
- 20. And the internet has just begun. Only 30% of the global population is online.
- 21. And the mobile has just begun, but are over 1.2 billion people accessing the web from their mobile devices.
- 22. This data makes us believe that now is the 6th revolution in the world and we want to help " commerce" to move forward!
- 23. WHO AM I? ALEX CIRCEI | CEO | 27 over 6 years of entrepreneurship and (seller from over 13 years) 2013 -‐ Lupsale (Universal platform which helps local businesses to connect with their offline customers online and also to regain their sales) 2011 -‐ StoreBeez (Online Marketplace for local jewelry stores from the U.K.) out of service in 2012 2010 -‐ Live2c (first SaaS e-‐Commerce platform in Romanian Market) bought in 2011 by Shopmania Biz (Asesoft) 2009 -‐ Copimaj Interactive (online marketing boutique which helps e-‐ Commerce businesses from Romania) up and running 2008 -‐ liveMag.ro (most awarded IT&C Online Store at e-‐Commerce Awards 2009 in Romania) bought in 2011 by debo.ro
- 24. AND THIS IS MY DREAM!
- 25. And everybody who knows me they know I'm crazy enough to change the world!
- 26. Thank you! Bucharest HQ Washington Street, Nr. 4, Bucharest, 11794 0371-‐169-‐499 San Francisco HQ 567 Sutter Street, 3rd Floor, San Francisco, CA 94102 510-‐982-‐1040 Alex Circei alex@lupsale.com www.lupsale.com