Digital Marketing(Final)
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A presentation by KGBTexas Public Relations / Advertising for members of the Greater San Antonio Chamber of Commerce.
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Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
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Digital Marketing(Final)
- 1. Digital Marketing What every CEO should Know ?
- 4. Google consolidated its position as the largest advertising agency—and advertising medium in the world.
- 5. Apple dropped “computer” from its name, in anticipation of the mobile phone becoming the new web access device.
- 6. The automobile industry moved billions of dollars from traditional media (TV, Radio, Newspaper & Magazine) into digital media, not as a trial, but as the result of experience
- 7. Mothers in America spend seven times as long on the web as they do watching television
- 10. A website is not enough, no matter how “optimized” it may be In fact, websites as you know them may be quite unnecessary if your digital marketing is dynamic and focused
- 16. So What Changed?
- 17. In Short, We Did
- 20. New Marketing
- 22. The New Online Consumer
- 25. The Demand Curve Number of Buyers The Head The Tail Available Solutions
- 30. Why KGBTexas? Experience. Integrity. Passion. We build brands that build business. Full-service agency with a veteran bench.