SlideShare a Scribd company logo
Iyad Kamal
Aramex
@iyadkam
iyad@aramex.com
facebook.com/iyadkamal
(THE ALL NEW)
eTrends
in the Middle East
Step One:
Step Two:
Step Three:
Step Four:
1
findings in 15 min…
Shipments Growth!1
70%
67%
Shipments Growth!2
300%
190%
+1000%
How Heavy?3
1.25 Kg
1.45 Kg
1.15 Kg
Avg. Value!
GCC
vs
Levant
vs
SnS
4
$115
What do people buy?
Apparel
Entertainment
Books
Electronics
5
eFulfillment Models
/ Dubai DC
/ Direct Express
/ Shipments
/ Saudi DC
6
Transit Time ex Dubai7
(1~4days)+1
1=COD
Locals and beyonds
Who Buys More?8
The Saudi Market
65% vs. 35%Local Beyonds
9
70%
COD
30%
Onlinen
vs
Payment
75%
COD
25%
Onlinen
01
Who Pays Online More?11
Jordan QatarUAEBahrain Oman
Egypt OmanUAEBahrain Qatar
Then
Now
Returns
Ends at
25%
Starts at
10%
Why do
returns
happen?
Ends at
22%
21
Payment Type & Returns
X
31
By Gender
76%
24%
41
How integrated are we?
• Click to Ship
• API
• EDI
• Premier Site
51
@iyadkam
iyad@aramex.com
facebook.com/iyadkamal
Thank you
E-commerce in MENA by Iyad kamal

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E-commerce in MENA by Iyad kamal

Editor's Notes

  1. Overall Growth (ecommerce & SnS):Q1/2011 To Q1/2012 70%Q1/2012 To Q1/2013 67%Q1/2011 To Q1/2013183%
  2. Ecommerce Growth:Q1/2011 To Q1/2012 300%Q1/2012 To Q1/2013 188%Q1/2011 To Q1/20131065%600,000 vs. 1,400,000
  3. Ecommerce Avg Weight (Jan-Apr/2013) has increased to 1.44 Kg “Compared to 1.23 on 2012 and 1.16 on 2011”Combined Ecommerce and SnS Average is 1.35No Changes on SnSAvg Weight
  4. Ecommerce Avg Order Value is 115 USD, SnS is less “between 60 – 78 USD”There is a variation between countries in ecommerce value: highest is Qatar around 150 USD, lowest is Egypt 79 USD “this is cumulative 2011 – Q1/2013”Average current (Q1/2013) value is 110 USD
  5. Still almost the same, updated list is attached
  6. In all countries COD Avg TT is 1 day longer than the online paymentKuwait long TT is due to customs issues
  7. 2013 Order:Ecommerce (Jan-Apr/2013): SA, AE, EG  making 93% of the businessSnS (Jan-June/2013): SA, AE, QA (Kuwait is 4th, customs issues might be the reason)  making 64% of total businessNote: SA + AE makes 82% of the total ecommerce business and around 50% of SnS
  8. 2011 BYND : Local  38:622012 BYND : Local  34:662013 BYND : Local  33:67
  9. 2011, COD:CRDT  71%:29%2012, COD:CRDT  77%:23%2013 (Jan-Apr) COD:CRDT  75%:25%
  10. 2013 order:LBEGBHQAAEOMSAKWJO “Lebanon can be ignored as number of shipment is very low”
  11. 2013 trends:Return starts at 10% “Oman” and ends at 22% “KSA”Overall return rate is 17%Overall Return Rate:2011  17%2012  20%(Jan-Apr/2013)  17%
  12. Based on Number returned:(Q1/2011) CRDT : COD  1:7(Q1/2012) CRDT : COD  1:10(Q1/2013) CRDT : COD  1:72011 CRDT : COD  1:92012 CRDT : COD  1:11(Q1/2013) CRDT : COD  1:7
  13. 2013: Still 76% to 24%
  14. Most of our customers are using ClickToShip and basic API solutionsWe are upgrading major customers to more advance API solutions and EDIPremier is implemented gradually