Speaker: Yousef H. AlDabbagh, Co-founder, eDesign Mercedes-Benz KSA Social Media Marketing 2011-2015; 2 Campaigns Case studies and main takeaways. كيفة تتواصل مرسيدس مع الجمهور السعودي يوسف الدباغ، الشريك المؤسس، إ-ديزاين

1. MERCEDES-BENZ KSA SOCIAL MEDIA
MARKETING EXPERIENCE 2011-2015
By Yousef Al Dabbagh – Managing Partner
w w w .e de sign.com.sa

8. Established in 2008

10. How to start Mercedes-Benz KSA on
Social Networks ?

13. Youth Line Launch
• Utilize Social Media
• Engage

14. Picture It – Find It – A Month Keep it

21. Online Results
• Number of participants: 128

22. Online Results
• Number of participants: 128
• Engagement Increased: 300%

23. Online Results
• Number of participants: 128
• Engagement Increased: 300%
• Reach increased: 800%

24. Business Results

25. Business Results

26. Business Results

27. Business Results

28. CLA Launch
• Awareness & Reach • No usual above the line support

29. Challenge

35. CLA – Interior – Exterior -
Technicalities

36. Social Media Results

37. Social Media Results
• Impressions:
– Facebook 0.99 M
– Twitter 9.74 M
– Google & Youtube: 53.13 M

38. Social Media Results
• Impressions:
– Facebook 0.99 M
– Twitter 9.74 M
– Google & Youtube: 53.13 M
• Reach
– Facebook 4.35 M
– Twitter 4.50 M
– Google & Youtube 5.30 M Estimated

39. Social Media Results
• We had # ‫ﻣﺧﺗﻠﻔﺔ‬_‫ﺑﻁﺑﻌﻬﺎ‬ trending for 2 Days
• The day we posted 24 hours

40. Social Media Results
• We had # ‫ﻣﺧﺗﻠﻔﺔ‬_‫ﺑﻁﺑﻌﻬﺎ‬ trending for 2 Days
• The day we posted 24 hours
-Engagement Rate increased 300%

41. Business Results

42. Website visitors during the campaign
increased by 658 %

43. Test drives increased by: 228 %

44. Sold out

45. Up to date results Things to
remember

46. It’s a the whole company effort
not just Marketing

47. Consistency is Key

48. Changing & updating your strategy,
should be part of your strategy

49. Be a servant & get out of the office,
to create a content as a King

50. Balance Effort with Awards

51. Presenting your reports… elevates
understanding

52. 2014 Digital Campaign Winner –
Middle East