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Beyond Big Data: Taking
Advantage of the Fourth
Industrial Revolution
Jane Zavalishina, CEO of Yandex Data Factory
Here’s how most people think of Big Data
McKinsey & Company, “An executive’s guide to machine learning”,
June 2015
It’s true that change is coming
(and data are generated) so
quickly that human-in-the-loop
involvement in all decision making
is rapidly becoming impractical.
Looking three to
five years out, we expect to see
far higher levels of artificial
intelligence...
Deep Blue
Self driving car
Author: smoothgroover22 by CC BY 4.0 https://clck.ru/9YibV
IBM Watson
8
54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
16,751
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Telegraph.co.uk
1
2
3
4
5
6
7
9
10
8
54,548
53,966
51,108
47,815
28,152
25,900
25,185
22,940
19,043
Top 10 Newspapers by Digital Traffic
USAToday.com
Total number of unique visitors for January 2015 (in thousands)
NYTimes.com
DailyMail.co.uk
WashingtonPost.com
TheGardian.com
NYDailynews.com
LATimes.com
NYPost.com
SFGate.com
Yandex.News
1
2
3
4
5
6
7
9
10
23,164
23 000 000
monthly readers
0
editorial team
Telecommunications: Churn Prevention
Mobile Subscriber Churn
Prevention
Customer profiles, logs of
service usage (data and
voice), history of
communications, retention
offers
A 5% increase in customer
retention can increase a
company's profitability by
25 to 95%1.
1 Source: Bain & Company
Upsell recommendations
for a retail bank
Customer profiles
Historical data on
communications and
responses
List of product offers
13% increase in NPV from a
marketing campaign
Retail: Upsell & Cross-sell Recommendations
Steelmaking: Cost Optimisation:
Manufacturing Cost
Optimisation
Parameters of smeltings,
material consumption (scrap,
crude iron), temperature,
chemical composition
Every 1% decrease in the
consumption of ferroalloys
will save $3mn
Online Dating: Automatic Photo Moderation
Automatic Image
Moderation & Search for
duplicates
Training set of pre-classified
images
- Total accuracy of 88%
- Automatic exposure of
copies existing online
Over a million dollars per
year to be saved on
moderation costs
It was not only gadgets, however, but innovations
of various kinds in agriculture, transport,
manufacture, trade, and finance that surged up
with a suddenness which difficult to find a parallel
at any other time or place.
It was not only gadgets,
however, but innovations of
various kinds in agriculture,
transport, manufacture, trade,
and finance that surged up with
a suddenness which difficult to
find a parallel at any other time
or place.
T.S. Ashton, “The Industrial Revolution 1760-1830"
...Because machine learning’s emergence
as a mainstream management tool
is relatively recent, it often raises questions
McKinsey & Company,
“An executive’s guide to machine learning”, June 201
Where do you start?
Self-driving car:
what’s the value for you?
Self-driving truck:
$225B industry in US only
Author: smoothgroover22 by CC BY 4.0 https://clck.ru/9YibV
Factor 1: Scale of economic effect
22
Precision agriculture:
long, but aggregated
Factor 2: Available data
23
Banking:
years of raw data
HR: Bonuses HR: Recruitment
Factor 3: Ability to experiment
24
Is it
acceptable?
Marketing:
as digital as it comes
Predictive maintenance:
not always
Factor 3: Ability to experiment
25
Is it
efficient?
Factor 4: Automated action
26
Questions?
yandexdatafactory.comjane@yandex-team.com
Jane Zavalishina
CEO Yandex Data Factory
Yandex Data Factory
〉 Created in 2014
〉 Apply Yandex’s machine learning
expertise to other industries
〉 Computational infrastructure
〉 Proprietary machine learning
algorithms
〉 Experienced data scientists

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Beyond Big Data: Taking Advantage of the Fourth Industrial Revolution by Yandex Data Factory | Arabnet Digital Summit 2016

  • 1. Beyond Big Data: Taking Advantage of the Fourth Industrial Revolution Jane Zavalishina, CEO of Yandex Data Factory
  • 2. Here’s how most people think of Big Data
  • 3. McKinsey & Company, “An executive’s guide to machine learning”, June 2015 It’s true that change is coming (and data are generated) so quickly that human-in-the-loop involvement in all decision making is rapidly becoming impractical. Looking three to five years out, we expect to see far higher levels of artificial intelligence...
  • 4.
  • 6. Self driving car Author: smoothgroover22 by CC BY 4.0 https://clck.ru/9YibV
  • 8.
  • 9.
  • 10. 8 54,548 53,966 51,108 47,815 28,152 25,900 25,185 22,940 19,043 16,751 Top 10 Newspapers by Digital Traffic USAToday.com Total number of unique visitors for January 2015 (in thousands) NYTimes.com DailyMail.co.uk WashingtonPost.com TheGardian.com NYDailynews.com LATimes.com NYPost.com SFGate.com Telegraph.co.uk 1 2 3 4 5 6 7 9 10
  • 11. 8 54,548 53,966 51,108 47,815 28,152 25,900 25,185 22,940 19,043 Top 10 Newspapers by Digital Traffic USAToday.com Total number of unique visitors for January 2015 (in thousands) NYTimes.com DailyMail.co.uk WashingtonPost.com TheGardian.com NYDailynews.com LATimes.com NYPost.com SFGate.com Yandex.News 1 2 3 4 5 6 7 9 10 23,164
  • 12. 23 000 000 monthly readers 0 editorial team
  • 13. Telecommunications: Churn Prevention Mobile Subscriber Churn Prevention Customer profiles, logs of service usage (data and voice), history of communications, retention offers A 5% increase in customer retention can increase a company's profitability by 25 to 95%1. 1 Source: Bain & Company
  • 14. Upsell recommendations for a retail bank Customer profiles Historical data on communications and responses List of product offers 13% increase in NPV from a marketing campaign Retail: Upsell & Cross-sell Recommendations
  • 15. Steelmaking: Cost Optimisation: Manufacturing Cost Optimisation Parameters of smeltings, material consumption (scrap, crude iron), temperature, chemical composition Every 1% decrease in the consumption of ferroalloys will save $3mn
  • 16. Online Dating: Automatic Photo Moderation Automatic Image Moderation & Search for duplicates Training set of pre-classified images - Total accuracy of 88% - Automatic exposure of copies existing online Over a million dollars per year to be saved on moderation costs
  • 17. It was not only gadgets, however, but innovations of various kinds in agriculture, transport, manufacture, trade, and finance that surged up with a suddenness which difficult to find a parallel at any other time or place.
  • 18. It was not only gadgets, however, but innovations of various kinds in agriculture, transport, manufacture, trade, and finance that surged up with a suddenness which difficult to find a parallel at any other time or place. T.S. Ashton, “The Industrial Revolution 1760-1830"
  • 19. ...Because machine learning’s emergence as a mainstream management tool is relatively recent, it often raises questions McKinsey & Company, “An executive’s guide to machine learning”, June 201
  • 20. Where do you start?
  • 21. Self-driving car: what’s the value for you? Self-driving truck: $225B industry in US only Author: smoothgroover22 by CC BY 4.0 https://clck.ru/9YibV Factor 1: Scale of economic effect 22
  • 22. Precision agriculture: long, but aggregated Factor 2: Available data 23 Banking: years of raw data
  • 23. HR: Bonuses HR: Recruitment Factor 3: Ability to experiment 24 Is it acceptable?
  • 24. Marketing: as digital as it comes Predictive maintenance: not always Factor 3: Ability to experiment 25 Is it efficient?
  • 25. Factor 4: Automated action 26
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 32. Yandex Data Factory 〉 Created in 2014 〉 Apply Yandex’s machine learning expertise to other industries 〉 Computational infrastructure 〉 Proprietary machine learning algorithms 〉 Experienced data scientists

Editor's Notes

  1. self-driving cars vs heavy trucks 10.7 million trucks in US http://www.weforum.org/projects/road-self-driving-vehicles In 2012 in the US, 330,000 large trucks were involved in crashes that killed nearly 4,000 people, most of them in passenger cars. About 90 percent of those were caused by driver error. Human-driven trucks kill people. Robot trucks will kill far fewer people, if any, because machines don’t get tired. Machines don’t get distracted. Machines don’t look at phones instead of the road. Machines don’t drink alcohol or do any kind of drugs or involve any number of things that somehow contribute to the total number of accidents every year involving trucks. 225B USD industry in US (If the trucking industry was a nation, and the 255.5 billion in annual revenue was their GDP, it would rank 37th — that’s huge.) 15.5 million trucks and 2 million tractor-trailers are on the road (http://tkographix.com/how-big-is-the-trucking-industry/) http://infographiclist.com/2013/08/25/trucking-industry-facts-infographic/ (95.2% operation costs, 4.8% profit)
  2. - acceptable (HR and motivation) - quick (short cycles) - cheap (predictive maintenance - expensive option) - clean (to compare results) (see marketing)
  3. - quick (short cycles) - cheap (predictive maintenance - expensive option) - clean (to compare results) (see marketing)
  4. - human is a bottle neck - measuring direct effect - cheap, scalable, unbiased and tireless