An introduction to Fluence Digital Marketing, a Durban based digital agency headed up by award-winning entrepreneur Arthur Charlez

1. FLU NCETRAFFIC LEADS CUSTOMERS
fluence.co.za

2. CONTENT
Founder’s Note
What We’re About
Our Experience
Our Strategy
Our Services
Our Team
Our Clients
Contact Us

3. FLU NCEDIGITAL MARKETING AGENCY

4. We launched the Fluence Agency in February of 2011. Our first retainer client
was a company that trained CFD and forex traders. We did that work with so much
enthusiasm that we caught the attention of our second client, a global company that
manufactures mobile phones and wanted to do business in South Africa again. Our third
major client was also a global player in the automotive space.
When we decided to launch an agency, it was to do exceptional work for clients that would
generate millions in revenue for them. I had just walked away on a job where I sold a million rands in
products, and believed that more companies could benefit from my unique ability to harness
technology to grow traffic, leads and sales for entrepreneurs and companies..
We subsequently made hundreds of millions in revenue for clients in automotive retail,
sports entertainment, mobile communications, soft drink manufacture, clothing retail,
small business incubation, private higher education, e-commerce retail, transport, health
& wellness, manufacturing and financial services. Because a company’s bottom line is as
important as the company’s brand. So we go beyond the brand.
This is the ethos of the Fluence Agency. We believe that building a company
or organisation’s brand is no longer enough. Clients do not just want services anymore.
They want results.
FOUNDER’S NOTE
Arthur Charlez
FOUNDER

5. “Brand positioning is
not something you do
to your product or service.
It’s what you do inside the
mind of your customer.”

6. At it’s core our agency is about 3 things only. Traffic. Leads. Customers.
As a digital agency there is a huge difference between what we do day in and day out
and the results we achieve for and on behalf of our clients. Almost all of our clients are
only interested in the end result of our work. Traffic. Leads. Customers.
No business can exist without traffic.
Traffic is exposure for the business and
exposure leads to eventual sales of the
business’s products and services.
WHAT WE’RE ABOUT
Traffic
Leads are human beings that don’t
know that they are going to buy from you
yet. We create these for businesses
in the numbers they need them in.
Leads
We create favourable circumstances
for leads to open their wallets and
buy our clients’ products and services.
We sell our clients to their clients.
Sales
More important than making the
sale is getting the details of a buyer.
For repeat business. It’s when you have
the details that you have a customer.
Customers

7. OUR
EXPERIENCE
2011
- Fluence Digital Marketing Agency launched.
- Relaunched Alcatel One Touch in South Africa and
established a digital footprint for the company.
- Started working with Jam Clothing and in addition
to managing their social media marketing we did
the promotion for 20 new store openings over a
2 year period.
2012
- Was brought on board to do design and branding
for the Black Umbrellas incubator in Durban.
2013
- Managed social media marketing for the 2013 Top
Gear Festival. Tasked with selling 8% of tickets via
social media, we sold R3 million in tickets using
only organic social media. A whopping 20%.
2014
Developed and launched Durban’s only online
butchery to date - Durban Halaal Meats.

8. 2015
- Worked with Coo-ee Softdrinks driving sales
via social media. The company did R1 billion in
sales that year. An increase of 12% year-on-year.
- Worked with Express Stores managing online
marketing campaigns for their chain of stores.
2016
- Worked with the Educor Group. Introduced the
business to digital marketing and used digital
campaigns to generate over R240 million in
revenue with custom digital campaigns.
2017
- We helped a former Groupon vendor by building
their own e-commerce platform and managing all
digital marketing for the brand.
2018
- We developed multiple e-commerce platforms
for local South African entrepreneurs.
2019
- Working with Express Stores to help them launch
their e-commerce store and then generate
traffic, leads and sales for the new online business.

9. Marketing is about speaking to people
in a language, a style and a tone they
can relate to. And then respond to.
This is how we at Fluence make our
marketing remarkable.
We’re Human
This is why we do what we do. We love
technology. We love information.
We love people. And we love bringing
all three of these elements together
in a discipline we call marketing.
It’s All Love
Only 3% of the people your ads reach
are ready to buy right now. The only way
to make your marketing work for you is
by reaching those people if you need to
make sales right now.
Targeting
Marketing informs sales. Sales inform
marketing. And the only way these
two disciplines talk to each other is
through the data that each one make
available to the other.
Data Driven

10. OUR
STRATEGY
In 2016 we worked with South Africa’s largest private college. One of the
campaigns we ran for them involved getting exclusivity with every media
house and putting a small form on their flagship title websites. The form
collected contact details of people who wished to receive Matric results
via SMS before the newspapers carried that information. We generated
over 20 000 hot leads, however by the time our contract ended, the sales
team had only converted 4900 of those leads. A 24% conversion rate.
A whopping R170 million in revenue.
We do not always know what we are going to do, but we know exactly
what end result we seek. It’s ALWAYS about traffic, leads and sales.
Nothing else.
When we reverse engineer a process from the outcome we seek, we
never fail to attain said outcome. THAT IS OUR STRATEGY.

11. “The people who are
crazy enough to think
that they can change the
world are usually the
ones who do.”

12. We build them. Code them. But
most of all.. we optimise them.
Because a great website works
like a real employee does.
Websites
A third of the earth’s people are
happy to place an order, pay and
wait for delivery. We will help you
capitalise on this.
e-Commerce
Google has 4 billion searches
every day. It’s the first port of call
for anyone searching for anything.
We make sure they find YOU!
Search
There are more smartphones than
people in South Africa. We help our
clients monetize this ubiquity of and
almost addiction to mobile devices.
Mobile
OUR
SERVICES

13. This is the currency of the internet.
No platform or channel lives and thrives
without content. Content gets you
the attention your business needs.
Content
It’s almost impossible to get
attention at scale without advertising.
Online is no different. Just way easier
to reach targeted groups of people
Advertising
We design marketing artwork,
corporate identities, social media
collateral, website artwork and
even large format print pieces.
Design
Companies don’t sell products and
services anymore. Brands do that better
than anybody.. that and relationships.
Social media offers you both.
Social Media
“Great things are always achieved
by teams. Never individuals.”

14. Video Production
Live Event Social Media
Live Streaming
Email & SMS Marketing
Analytics
Mobile Apps
Reputation Management
Blogging
Online Advertising
Media Planning & Buying
Search Engine Optimization
Pay-Per-Click Advertising
Digital Transformation
Domain Services
Social Business
Digital Activations
Programmatic Advertising
OUR
SERVICES CONT..
Strategy
Branding
Identity Design
Social Media
Content Planning
Organic Facebook Marketing
Facebook Ads
Content Management
Website Development
Digital Illustration
E-commerce
Wordpress CMS
Print Design & Production
Website Optimization
Engagement
Campaign Management
Local Marketing
We have the capacity to do..

15. OUR
TEAM
Arthur Charlez
Zinhle Mhlongo
Linda Van Wyk
Founder | ECD | Bizdev
Arthur is our founder and is
mainly the face and the
mouth of the agency.
Theshen is our social media
and copy wiz. Clients love our
work becos of what he does.
Account Manager
Copywriter
Head of Finance
Account Manager
Vacant Position
Social Media Ad Manager
Copywriter
Sanele S’phonik
Web Dev Specialist
PPC Campaign Manager
Theshen Moodley
Head of Social Media
Copywriter
Zinhle manages our new
client accounts and writes
copy as and when needed.
Linda is a key client liaison
and manages all aspects of
the agency’s finances.
Sanele codes and analyzes data
every day all day. His work leads
to more work all the time.
We currently have a vacancy for
someone to take Facebook Ads
campaigns off Arthur’s hands.

16. OUR
CLIENTS

18. 083 539 0655
in@fluence.co.za | fluence.co.za
facebook.com/thefluenceagency
instagram.com/fluencetheagency
twitter.com/fluenceagency
linkedin.com/company/thefluenceagency
2nd Floor, North Wing, 150 Rivonia Road, Sandton
Johannesburg, 2196
233 Florida Road, Windermere, Morningside
Durban, 4031
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CONTACT