This document discusses how e-commerce has transformed business. It provides a timeline of key developments in e-commerce from the 1960s to present day. E-commerce enables buying and selling of products and services online as well as communication and information gathering for businesses. The growth of mobile commerce is also discussed. Major changes for business include increased competition and need for constant innovation. E-commerce marketing tactics have also changed with the rise of ads on social media and item searches appearing online. E-commerce platforms are making it easier for small businesses to export globally.

1. Transformation of
Business by E-Commerce
Isabelle Huyck
Emily Sauer
Lindsey Shirk
Mateusz Zajchowski

2. E-Commerce
▪ Selling items over the World Wide
Web
▪ Transactions with customers &
inter-business trading.

3. Activities needed for success of
e-commerce
▪Buying and selling products and services
▪Providing customer service
▪Communicating within organizations
▪Gathering information (on competitors, consumers, etc.)
▪Providing software update and patches

4. E-Commerce
Timeline
• 1960s:
• Development of Electrical Data
Interchange allows of electrical
transactions
• 1979:
• Michael Aldrich invents online
shopping
• 1981:
• First B2B transaction –
Thomson Holidays
• 1990:
• Tim Berners-Lee creates first
WWW server and browser
• 1995:
• Amazon.com begin online
sales

5. • 2000:
• Ongoing dot-com
investment burst
• 2002-3:
• PayPal launches pay
service
• Apple launches iTunes
store
• 2007:
• Apple launches iPhone with
full web browsing, & apps
• 2010:
• e-commerce get serious
about use of social media

6. Major Changes in Business
▪ Fierce increase in competition
▪ Businesses have to constantly
innovate to keep their competitive
edge

7. Example: Apple
▪ Apple is years ahead of
competitors in the tablet
market
To be released November:
→ iPad Pro

9. M-Commerce
The buying
and selling
of goods
and
services
through
wireless
handheld
devices
such as
cellular and
personal
digital
assistants
(PDAs)

10. M-Commerce is NEXT
•As of 2014,
mobile
devices only
accounted
for 1% of the
$3.25T retail
spending
market in
the U.S.

11. •Rapid growth
in the mobile
market is to be
expected in
2015.
•The ability to
buy and sell on
a phone is not
longer a
competitive
advantage but
a necessity for
online
business

12. Predictions for M-Commerce in
2015

13. Top 3 M-Commerce Businesses

14. Major Changes: Marketing
▪ Innovative marketing techniques emerged due to
heightened e-commerce
▪ New tactics and prices have completely changed
the game of business

15. E-Commerce Marketing
▪Ads on Facebook, Instagram and other social
media sites
▪Item searches appear on social medias
▪Email advertisement

18. TBS and Target Teamed Up

20. Boundaries Broken

22. E-Commerce Changing Small
Businesses
E-commerce is changing the way that businesses are
interacting with their consumers through the introduction of
electronic storefronts.

23. Small Business:
Focusing Efforts
▪ Ability to place orders
using mobile phones and
tablets
▪ Personalization and
recommended content
▪ Customer service and
satisfaction

24. Technology Barriers
Until recently,
developing an e-
commerce website
involved using
multiple companies
Technologies are becoming much more
user-friendly which allows for small
business owners to set up an in-depth
business website for themselves in a
matter of hours

25. Small Businesses Exporting
▪ Less than 5% of small businesses in the U.S. are exporting
▪ E-commerce platforms such as Ebay are easing the burden of
exporting for small businesses though.
More than 90% of
Ebay’s small and
medium sized
businesses used
its platform to
export in 2014

26. ?

27. References
-http://techcrunch.com/2015/01/18/mobile-commerce-in-2015
-http://www.copypress.com/blog/cougar-town-and-target-monetizing-
the-second-screen/
-http://www.statista.com/chart/3790/e-commerce-revenue-per-
online-shopper/
-https://www.shopify.com/blog/14512237-13-actionable-marketing-
tactics-to-drive-sales-and-apps-to-execute-each-of-them
-http://www.sellingonthenet.info/how-ecommerce-has-changed-the-
way-i-do-business.html
-http://www.cbsnews.com/news/more-small-businesses-embracing-
e-commerce/
-http://www.huffingtonpost.com/ian-mills/future-of-ecommerce-for-
small-business_b_4862514.html
-http://www.cnbc.com/2015/04/27/how-e-commerce-helps-us-small-
businesses-go-global.html