filed under : Portfolio - CommunityBuilding

1. Integration and Management of
Services within Gated Housing
Complex
(A business idea involving Tablet and Mobile based Applications and related Services built on top, working
together to deliver a comprehensive Housing Solution)

2. People living in Housing complexes share many facilities provided within those
compounds
The Context
Sports Facilities
Convention Center
Crèche and
Childcare
Utility Services –
Power, water, etc
Security
Housekeeping
Cab and Taxi
Services
House Maintenance
(Plumber,
Electrician,
Carpenter)
Parking
And many more

3. Every housing complex has unique challenges and needs

4. Challenges and Opportunities
Observing a typical family living in these complexes, two sets of observation emerge
Challenges
 With sharing of resources without proper systems in
place, conflicts tend to occur
 Payment of all the Utility Bills separately is
cumbersome (Power, Water, Telephone, Cooking
Fuel, TV and Internet subscriptions are being done
separately)
 Needing to connect with fellow partners to network
and play sports with
 Watch over children in Childcare centers
 Local Services – concierge, housekeeping,
maintenance is disintegrated and members have to
deal with multiple agencies
Opportunities
 Facilitate Interactions within the Community – to provide a
sense of community and belongingness within the members
 Making Communities Smarter by processing Data into making
decisions for better administration and Operations of the
community

5. “
”
An App based solution that organizes services around
activities People undertake in their daily lives, thereby
providing a smooth and richer living experience - by
making things reliable, fast and convenient
The ‘Seed’ thought

6. Pay Utility Bills – also a feature for Insurance and Tax filing
Displaying Video feed of their children’s activities in a Crèche
Place a One button call to security or concierge or a cab
Connect with Fellow Neighbors
Schedule slots for Booking Hall, Sports places, etc
Connect with local Plumbers, Electricians, Carpenters, Housekeeping
Car Pooling system
The Idea – The Core Concept
Build an all in one App, optimized for both Mobile and Tablet. The app acts as a Central
Console – which enables members to perform the following tasks
This list
Expands as more
use cases emerge

7.  One central Console which manages all needs within the community
 Personalized and Localized services at the tap of a button
 Facilitate interactions between members – breaks down virtual silos
 Help streamline operations and administration of the community
The Value Proposition

8. The potential Partner Network
To provide the complete living experience services, we plan to partner with new tech startups in the
FoodTech domain, Cab services, and for those few Services where tech startups have not yet been launched we plan to
provide the services under our own brand
The App
Parking
Managem
ent Connect
with
sports
partner
Security
and
Visitor
connect
Video
feed of my
child in
crecheCab
Hailing
Service
Plumber,
Carpenter
electrician
services
Insurance
and Bill
pAyment
Services
Notice
board and
Schedulin
g
We will provide our own services for
Needs whose tech-based solutions have
not been found yet
We can potentially partner with
Cab hailing services – Uber and Ola
Food tech services: Foodpanda, Zomato, Whizzle
Local electrician, carpeter, etc : Doormint.com
Providing security and housekeeping service: No player yet
Insurance service: Policybazaar.com

9. The Consumer Market – Real Estate (Source : KPMG India Report 2014)
• The average household
size is expected to
decrease from 5 to 4
• The fall in household
size is expected to add
about 10 million
housing units
• Per capita income of
Urban India is expected
to triple from USD 2800
to USD 8300 in 12 years
• The rising income
supports growth of retail
and residential Real
Estate
• 10 million people are
moving to cities every
year
• About 2 million
houses are required
to be developed every
year
• GDP contribution of
urban areas – 70% in
10 years
• India’s economy is
expected to be the
fastest growing
economy
• The growth is primarily
driven by Infrastructure,
manufacturing and
services
• Within the service
sector, technology and
Banking
Economic
Growth
Urbanization
Younger and
Smaller
Families
Rising
Income
Level

10. Competition and brief Analysis
Search and
Discovery
Community
Management
Software
Individual Services Integrated Services
Number
of
Players
Housing.com
Magicbricks.com
99acres.com
Commonfloor.com
JustDial(Local Search portal)
Sulekha (Rented apartments)
PropTiger
Makaan
And more
Commonfloor.com
Unity Integrated (our brand)
Software and
Services
Borkha (Visitor Management service)
Doormint (House Maintenance service)
Apartment ADDA (Bookkeeping service for
Society)
Only Apartment Administration services
(purely software based)
LODHA’s
(Hardware offered
And basic Software
installed)

11. How much we need and Where will it be spent
To pull off the idea well, we need a funding of USD 150,000
Our estimation of where each Dollar will go
0.5
0.2
0.1
0.2 people
physical infrastructure and
hardware
Server, systems and
Software
Branding Marketing sales

12. Execution Plan – Year One
Assemble
Team and
Infrastructure
Software
Development
Go-To-Market
Plan and
Strategy
Building
Service
Engine
Set up Team and
Systems
Development of
Software
Positioning for Go-
to Market
• Assemble Core Team
• Set up Systems
• Infrastructure
• Complete Legalities
• Analyze and study
requirements
• Design Interfaces
and UX
• Build
• Test
• Meet with Clients
• Demo the product
with test devices
• Negotiate deal
• Gather Customer
Intelligence
• Research and Meet Housekeeping,
Concierge, Delivery boys supervisors and
other personnel involved in Servicing
• Shortlist key vendors
• Meet and communicate expectations
• Sign Contract and other legal formalities
ActivitiesOutcomes
• Moving into Office
• Core Team in firmly
place- with a shared
understanding of
vision
• Systems fired up with
all required software
• The Software
developed
• Integrate with 3rd
party services – like
Uber, Foodpanda,
Doormint, etc
• Market strategy
developed
• Trade and industry
Journals targeted
• Content plan
• A well developed
relationship with key
suppliers of Services
Building relationships
with Suppliers of
services

13. Competitive Advantage
 The ability to deliver an App that takes care of entire range of needs of a resident
within the housing Complex
 We own the data and servers - that puts us in a unique position to deliver Analytics
Services - for improving the operations and administration of the gated complex
 Our services facilitate connection and networking with fellow neighbors – via Car
Pool or finding a Partner to play with. A sense of community belonging is built into
the Service

14. Current Status
 Assembled team for the following functions
 UX/Design of Application
 Software Development
 Marketing and Customer Discovery
 Contacted two prominent builders and they have shown keen interest in buying the
solution
 Software Development
 Designed key pages of the Application running on the Tablets – Dashboard page,
Social Network profiles, Notice board

15. Appendix
 KPMG India Real Estate Report 2014
 Jones Lang Lasalle (JLL) report on retail (residential housing)
real estate opportunities and challenges in India

16. Thank you for Listening