The document outlines a vision for NEOM as a connected digital ecosystem through the development of a 'super app' that integrates various services to enhance community and sustainability for residents. Key strategies include leveraging data infrastructure, machine learning for revenue generation, and a phased development approach targeting core services in public transport and healthcare, which aims to create a self-sustaining platform. The project is projected to generate significant annual revenue through adtech and service monetization, emphasizing NEOM's ambition to foster innovation and connectivity.

1. Transforming NEOM
into a Connected Digital
Ecosystem
Embracing an Immersive
Journey for NEOM
Residents and Explorers

2. Meet the Visionary
Inspired by the audacious vision of NEOM, I am deeply committed to applying my unique blend of leadership, strategic
innovation, and experience in digital transformation to advance this pioneering endeavor. My passion for leveraging
technology to foster community and drive sustainable development aligns perfectly with NEOM's ambitious goals, making it an
ideal platform for my next professional adventure
Transforming a Telco company into a Techco company
Supervising Data & Digital Area with more than 100 people
Directly leading a Data Department team of 40 people
Developing an Adtech strategy for largest telco company in Caucasus region
Overview of 2 super apps for 2 separate mobile operators which serve 5M active base
Vusal Mammadov
Associate Data & Digital Director
Currently:
Initiated Data Infrastructure Transformation
Developed a Strategy and lead Big Data Monetization tribe and achieved 1.3M$ as a result of external data monetization
project
Overviewed the development of Machine Learning Churn Prediction and Customer Profiling which resulted in 770k$ additional
gross revenue
Overviewed the development of Network Optimization use cases which helped to save 130k$ in the first 6 months after launch
Previously

3. NEOM
The land of the future, where the
greatest minds and best talents
are empowered to embody
pioneering ideas and exceed
boundaries in a world inspired
by imagination

4. The main purpose is to
establish a sense of
community and foster a
shared vision of one
grand idea.
At NEOM, we are not just creating a
city - we are building a community of
the future. Our goal is to weave
together technology, sustainable
practices, and social interaction,
creating a space that fosters
innovation, collaboration, and mutual
growth
We are on the brink of turning all the
futuristic concepts we've witnessed in
movies into a reality

5. The Super App is not just a digital platform;
it's a way of life. It's a one-stop solution
that integrates various services and
functions that NEOM's residents need daily.
From paying bills and booking medical
appointments to navigating public
transport and shopping local produce - the
Super App streamlines and simplifies
everyday tasks. It's a tool that fosters
connectivity, convenience, and community,
making NEOM a truly smart city.
The digital solution to build the
desired community is through
the Super App, which serves as a
single channel connecting all
individuals across NEOM.

6. More than a 20 services with
each one of them having
capability to act as a
standalone app or platform
solution
•Integrated citizen services (residential
services, citizen portal, etc.)
•On-demand and seamless mobility
services (including Volocopter, e-bike,
etc.)
•Advanced AI recommendation system
for personalized service delivery
•AR/VR services for tourism, wayfinding,
and local business promotion
And many more…

7. By creating the Super App, we are not just
addressing individual problems; we are
designing a digital ecosystem. This
ecosystem interconnects various services
and platforms, allowing them to
'communicate' with each other, share
data, and provide integrated solutions.
In addition to creating community &
solving all sorts of problems, we
cultivate an entire ecosystem around
our solutions, encompassing a wide
range of interconnected elements.

8. This comprehensive ecosystem will act as a pivotal enabler for our
business to become self-sustaining

9. Utilities
Management
MVP (Minimum Viable Product) development. Core Services Only
Public
Transport
Emergency
Services
Government
Services
Healthcare
Services
E-commerce
Banking Services &
Integrations
Scaling & developing extra services
Personal
Identification
AR/VR
Lifestyle
Businesses
Services
Marketplace
Recommendation Engine - to maximize the value from each customer
High-level Development Strategy
Feedback
& Iteration
Feedback
&
Iteration
Data
Analytics
to improve
UX &
provide
better
services
PHASE 1
PHASE 2

10. PROJECT
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
Project
Initiation
(Month 1-3)
MVP
Development for
Core Services
(Month 4-8)
MVP Launch &
User Testing
(Month 9)
Feedback
Collection &
Iteration
(Month 10-11)
Scaling
Additional
Services
Development
(Year 2 -
Onwards)
TIMELINE

11. BUSINESS CASE
MONETIZATION
Adtech business only is projected to bring
extra 1m$ in annual revenue starting from
2027 (the detailed calculations can be
provided on demand)
Additional marketplace, placement,
service & data monetization fees can
increase the annual revenue up to 1.7m$ in
the first year
This will allow the sustainable growth and
support of the platform

12. I have drawn upon my proven track record in
digital transformation and data monetization to
create a strategic blueprint that leverages
NEOM's unique potential.
Throughout this presentation, we have explored
the immense potential and tangible benefits of a
NEOM-centric Super App and how to turn into
self-sustainable digital platform
To turn this vision into a reality, I propose we
schedule a follow-up meeting where we can delve
into the specifics and discuss the opportunity to
create sustainable community around NEOM
Next Steps to Realize NEOM's Digital Future