The point of the presentation is to link the history of apple with the history of computers, while observing the impact of Steve Jobs. Secondly to see the impact that Steve Jobs had on the rate of technological innovation. Lastly to see how the personality traits of Steve Jobs played into the history of Apple.

1. HISTORY OF APPLE
And the Role of Steve Jobs
1

2. AGENDA
• Link the history of computers with the history of
Apple, while observing the impact of Steve Jobs
• View Steve Jobs Impact on the rate of
technological innovation through the lens of
Apple
• Observe the impact of Steve Jobs personality
traits
2

3. SIGNIFICANT CHARAISTICS OF STEVE JOBS
• Highly detail oriented
• Visionary
• Balance of business
& creativity
• Pushed people hard
3

4. COMPUTERS BEFORE APPLE
• Enormous computer existed before the first Apple computer
• http://upload.wikimedia.org/wikipedia/commons/thumb/e/ec/Cray_Y-MP_GSFC.jpg/800px-
Cray_Y-MP_GSFC.jpg
4

5. 1 DIMENSIONAL THINKING
East was Slows down
bureaucratic & rate of
conservative innovation
West was overly
No Business
progressive &
Mentality
creative
5

6. CURE TO PROBLEM
Steve Jobs balances the equation through
creativity & balance
6

7. MARKETING?
• Technology landscape was changed completely
• Utilization of suspense that would lead to Apples success
• Demand is instant for Apple 2
7

8. TECHNOLOGY & CULTURE
Rate of Need of the Apples approach
technological consumer to simplicity
acc. increases change meets demand
8

9. ROLE OF DETAIL
"The defining qualities are about use: ease and simplicity. Caring
beyond the functional imperative, we also acknowledge that
products have a significance way beyond traditional views of
function.“
Jonathon Ives
Designer of iPhone
9

10. APPLE IN THE 90S
• Displays a lack of detail in products
• Products lack originality &
innovativeness
• Rate of technological innovation
nonexistent
• Lack of overall direction in products
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11. EMERGENCE OF STEVE JOBS
• Job’s detailed approach leads to a
individual oriented approach to running
the company
• Reliance on a person not a system
• Company becomes a powerhouse
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12. FUTURE OUTLOOK
• Continued success as a result of Jobs ideas
• Lack of focus in detail on products
• Map App
• Commercial during Olympics
• Need to rely more on market research if lack of detail trend continues
http://static6.businessinsider.com/image/4e98a57fea
b8eaf015000043/chart-of-the-day-apples-stocks- 12
rise-since-the-iphone.jpg