Mobile strategies deck from Central Ohio SNUG in Columbus

1. Mobile Strategies
That Work
July 2013
Prepared for Central Ohio SNUG
Dan Turchin | ServiceNow | Sr. Director
Product Management

2. Objectives
1. Understand our mobile roadmap
2. Consider how mobile can help your organization
3. Plan your mobile strategy
4. Q&A

3. But first…
3

4. Our mobile philosophy
Mobile first
Design for mobile use cases. Reduce clicks, eliminate
unnecessary typing, and personalize the interface.
Presence-aware
Make the mobile user experience better than the web by
incorporating status, presence, social cues, and location.
Embrace consumerization
Make accessing, managing, and using ServiceNow when
mobile intuitive, familiar, and secure.

5. Mobile in Berlin, Calgary, and Dublin
Release Smartphone Tablet
Berlin Mobile views Web interface
Calgary Mobile views iPad HTML5 app
Dublin iOS and Android HTML5 app iOS and Android HTML5 app
iPhone in Berlin iPad in Calgary iPhone in Dublin

6. Mobile in Berlin
Key features
• Platform integration
• Device detection
• Unified architecture
• Social integration

7. Mobile in Calgary
Key features
• iPad HTML5 app
• Card view
• Favorites
• Preview pane
• Multi-column filter in lookup lists

8. Future directions
Push alerts
Social
integrations
Status and
presence
CIO
dashboards
Local storage
Smart
scanning
SSO and cloud
storage
integrations
Broader OS
support

9. Why your mobile initiative
will succeed

10. Where’s the business value?
Business projects succeed. Technology projects fail.
What are our
business
objectives?
What gives us
a competitive
advantage?
How will
improved
responsiveness
impact the
business?

11. Mobile strategies that work
...answer these three questions
Who will benefit most
from mobile and why?
Are we ready for it
culturally and
technologically?
Where will adoption be
quickest?

12. Mobile readiness top ten
Proactively engage key stakeholders
What is our BYOD policy?
What is our MDM (Mobile Device Management) policy?
Are Android and iOS devices secured using a third-party agent?
Are BlackBerry users assigned to a BES (BlackBerry Enterprise Server)?
Is our device support policy different for smartphones and tablets?
What is our data storage policy for mobile devices?
Does our privacy policy allow the sharing of location-based information?
How do we authenticate to internal applications from mobile devices?
Who owns mobile security? Support? Provisioning? Billing?

13. Why you’ll succeed
Reward good behavior
Cultivate power users
Have a plan
Have a strategy

14. Learn from the best
IT Users Business
Users
Managers

15. Resources
Your peers
Your intuition
Our demo and wiki
Our whitepaper

16. Our whole crew’s here to help
Dan Turchin
Sr. Director Product Management
e: dan.turchin@servicenow.com
p: (408)899-3954
m: (650)533-0918