2010:
A
mayor

Social
Approach
Mastered
by

Stelios
Landrakis
Jr

       
Insights
Director

People
will
forget
what
you
said,
people
will

 forget
what
you
did,
but
people
will
never

      forget
how
you
made
them...
Let’s
start
from
the
beginning
Reputa@on
that
a
person
or
a
brand
creates..
affects
people
percep@on
of
that
person
or
brand
And
guess
what?
people
percep@on
affects
their

 future
decisions
towards
that
person/brand
Let’s
summarize
• Your
offline
and
online
presence
define
who
you
are

  and
build
your

reputa@on
• Who
you
are
defines
peopl...
Nowadays,
the
train
of
technology
and
digital

        trends
is
moving
too
fast..
Analysis
of
the
focus
group
behavior
and
needs
can

provide

criAcal
insights
that
can
modify
a
Poli@cian’s

             ...
Digital
Reality
1:
People
are
trapped
to
informaAon
‘Informa@on
Overload
is
the
difficulty
a
person
can
have

understanding
an
issue
and
making
decisions
that
can
be

    cause...
34GB


/
105
000
words




                    Uni.california
2010
The
amount
of
informa@on
the
human
brain
is

              loaded
everyday
Harsh
Reality:
People
cannot
consume
all
this

informa@on

and
are
forced
to
improve
their
aNen@on
management
system
Digital
Reality
2
:
Social
Media
dominate
the
Online

                         world
Websites
are
on
decline

Social
Media
In
such
of
an
era,
how
can
a
local
poliAcian
take
advantage
of

      current
trends
and
posi@on
himself
as
a
leader?
Enter
360

Approach
‘’People
in
order
to
sink
in,
need
to
hear
things

3‐5

    @mes
and
ideally
from
2‐4
different
media’’



                ...
I:Fish
where
the
fish
are
2
950
000

Facebook


greek
popula@on
right
now*




                                        *
Sep
2010
I:Establish
a
Digital
Embassy

and
use
it
to
engage
with

               your
potenAal
ambassadors
II:
Enter
Social
Game
Dynamics
Play
games
and
influence
behavior
Filter
results
based
on
your
city
neighborhoods


Embrace
your
Brand
Ambassadors
These
guys
will
help
your
message
spread
And
guess
what?

30
‐50

%
of
vo@ng
decisions
are
under
word
of
mouth

                   effect




                            McKinsey
Quarterly
People
have
the
power
These
tac@cs
sound
great
but…….
What’s
gonna
be
the
reac@on?
I:Unpaid
Army
from

Ambassadors
II:
Increase
awareness
for
your
poli@cal
views
in

                   ages
20‐35
III:
Valuable
feedback
about
the
stakeholders
percep@on


Use
the
force
of
the
new
marke@ng
dimensions
to
create

real
@me

connec@ons
with
the
stakeholders
,
not
just
duplicate
th...
‘‘The
greatest
advantages
will
go
to
the
first

movers
who
embrace
this
shib.
It's
not
too
late’’



                      ...
Thank
you!


    socialweb.gr
twiaer.com/landrakisjr
New Marketing Dimensions meet local elections
New Marketing Dimensions meet local elections
New Marketing Dimensions meet local elections
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  • New Marketing Dimensions meet local elections

    1. 1. 2010:
A
mayor
 Social
Approach Mastered
by

Stelios
Landrakis
Jr
 
Insights
Director

    2. 2. People
will
forget
what
you
said,
people
will
 forget
what
you
did,
but
people
will
never
 forget
how
you
made
them
feel Maya
Angelou
    3. 3. Let’s
start
from
the
beginning
    4. 4. Reputa@on
that
a
person
or
a
brand
creates..
    5. 5. affects
people
percep@on
of
that
person
or
brand
    6. 6. And
guess
what?
people
percep@on
affects
their
 future
decisions
towards
that
person/brand
    7. 7. Let’s
summarize • Your
offline
and
online
presence
define
who
you
are
 and
build
your

reputa@on • Who
you
are
defines
people
percepAon
and
decisions
 that
concern
you • Who
you
are
online,
is
being
highly
connected
to
the
 impact
your
social
media
presence
leaves
    8. 8. Nowadays,
the
train
of
technology
and
digital
 trends
is
moving
too
fast..
    9. 9. Analysis
of
the
focus
group
behavior
and
needs
can
 provide

criAcal
insights
that
can
modify
a
Poli@cian’s
 Digital
Approach
    10. 10. Digital
Reality
1:
People
are
trapped
to
informaAon
    11. 11. ‘Informa@on
Overload
is
the
difficulty
a
person
can
have
 understanding
an
issue
and
making
decisions
that
can
be
 caused
by
the
presence
of
too
much
informa@on.’ wikipedia
    12. 12. 34GB 

/
105
000
words Uni.california
2010
    13. 13. The
amount
of
informa@on
the
human
brain
is
 loaded
everyday
    14. 14. Harsh
Reality:
People
cannot
consume
all
this

informa@on
 and
are
forced
to
improve
their
aNen@on
management
system
    15. 15. Digital
Reality
2
:
Social
Media
dominate
the
Online
 world
    16. 16. Websites
are
on
decline
    17. 17. 
Social
Media
    18. 18. In
such
of
an
era,
how
can
a
local
poliAcian
take
advantage
of
 current
trends
and
posi@on
himself
as
a
leader?
    19. 19. Enter
360

Approach
    20. 20. ‘’People
in
order
to
sink
in,
need
to
hear
things

3‐5
 @mes
and
ideally
from
2‐4
different
media’’ Edelman
Trust
Barometer
    21. 21. I:Fish
where
the
fish
are
    22. 22. 2
950
000

    23. 23. Facebook


greek
popula@on
right
now* *
Sep
2010
    24. 24. I:Establish
a
Digital
Embassy

and
use
it
to
engage
with
 your
potenAal
ambassadors
    25. 25. II:
Enter
Social
Game
Dynamics
    26. 26. Play
games
and
influence
behavior
    27. 27. Filter
results
based
on
your
city
neighborhoods

    28. 28. 
Embrace
your
Brand
Ambassadors
    29. 29. These
guys
will
help
your
message
spread
    30. 30. And
guess
what?

    31. 31. 30
‐50

    32. 32. %
of
vo@ng
decisions
are
under
word
of
mouth
 effect McKinsey
Quarterly
    33. 33. People
have
the
power
    34. 34. These
tac@cs
sound
great
but…….
    35. 35. What’s
gonna
be
the
reac@on?
    36. 36. I:Unpaid
Army
from

Ambassadors
    37. 37. II:
Increase
awareness
for
your
poli@cal
views
in
 ages
20‐35
    38. 38. III:
Valuable
feedback
about
the
stakeholders
percep@on


    39. 39. Use
the
force
of
the
new
marke@ng
dimensions
to
create

real
@me
 connec@ons
with
the
stakeholders
,
not
just
duplicate
the
Broadcas@ng
 Tradi@onal
media
model
    40. 40. ‘‘The
greatest
advantages
will
go
to
the
first
 movers
who
embrace
this
shib.
It's
not
too
late’’ Adage
column
2009
    41. 41. Thank
you! socialweb.gr twiaer.com/landrakisjr

    ×