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By Mark Mueller-EbersteinMark Mueller-EbersteinCEO of Adgetec Corporation & Bestselling AuthorTwitter: @MarkMEberstein
   Technology is fundamentally changing the games    and worlds we know – and its getting simpler to    use   Consumers ...
When the topexecutive buys an         iPhone… and expects it towork at the office,   home, away…
And             are essential       components of the      marketing strategies
• company strategy is changing  and processes improved  through social media (75%)• combination of ideas and  thoughts of ...
   When hundreds of organizations had a secure collaboration    platform up and running within hours of the Haiti earthqu...
Adgetec Confidential   12
A $ 10 billion company               Adgetec Confidential   13
   Experienced and    motivated team (52nd    game)   Opportunity Aware       ―Good bye distribution        channel‖…  ...
   Total Customer focus—Fans are everything   Beyond Apple       Chrome, Facebook, Windows Phone, Nokia       100 Mill...
5. Don’t think big. Think HUGE!   Company size doesn’t matter4. Don’t let teams grow too big or bureaucratic3. If you have...
More knowledge has beencreated in the last 5 yearsthan in the 5,000 years of  human history before.    And its doubling   ...
Adgetec Confidential   18
Adgetec Confidential   19
Transistors1,600,000,0001,400,000,0001,200,000,0001,000,000,000 800,000,000                                               ...
Adgetec Confidential   21
―Change is the law of life. Andthose who look only to the past or present are certain to miss the             future.‖    ...
   Napster and iTunes for music…   App Store (and Bit torrent) for    applications…   Amazon for    content &    comput...
   Traffic has exploded in    last 10 years   Going to a store becomes    time prohibitive   Purchases ―online‖ but…   ...
   7 Billion people   1.4 Billion TVs   1 Billion PCs   5.3 Billion mobile phone devices for more than 3    Billion us...
2011: $70 Billion spent on online advertising2015: Amount will grow to about $140 Billion  Google                         ...
   The world has changed and will change even faster   Information, collaboration and knowledge sharing across organizat...
   Situation that impacts many   People want information   Social Networks and friends are trusted more    than governm...
Information Communication Collaboration Technologies Consumerization of ICCT is the growingtendency for new information te...
 76%   of large organization in the US 59%   of large organization in Germany 35%   of large organization in Japan
   Security   Data loss   Compliance   Personal data   Privacy   End-user support    (by IT)
 Recruiting                Knowledge sharing Customer DIALOG           Employee connections Market research          ...
   They are the first to adopt new    phenomena and inventions.   They constantly generate new    innovations.   They u...
     Born after 1985 (1990 in      China)     Grew up with the Internet     Are globally connected and      willing to ...
Attract /retain right people                         -5%                 -15%      Office space                           ...
   Simplicity wins   We don’t want ―technology‖    We want stuff to just work   The tools at work have to be as easy as...
   Capabilities ―on Tap‖ (Cloud / Saas)    Digital Cowboys, then Consumers will embrace first   Data ―in the cloud‖ (pri...
   Takes advantage of innovation    & technology   Continuously optimizes &    re-invents   Is authentic & trustworthy...
   Stay in touch   Contact       MarkME@adgetec.com       Twitter: MarkMEberstein       US +1 855.423.4383
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
Consumer habits changing ICT - Consumerization of IT
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Consumer habits changing ICT - Consumerization of IT

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presentation to summerize consumerization of IT and impact on organizations and leadership.

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Consumer habits changing ICT - Consumerization of IT

  1. 1. By Mark Mueller-EbersteinMark Mueller-EbersteinCEO of Adgetec Corporation & Bestselling AuthorTwitter: @MarkMEberstein
  2. 2.  Technology is fundamentally changing the games and worlds we know – and its getting simpler to use Consumers are early and broad adopters People want to be productive and make positive impact and will use the tools that help them Knowledge and the power to create knowledge quickly is the power of the future Size doesn’t matter (much) Speed and agility are increasing and essential
  3. 3. When the topexecutive buys an iPhone… and expects it towork at the office, home, away…
  4. 4. And are essential components of the marketing strategies
  5. 5. • company strategy is changing and processes improved through social media (75%)• combination of ideas and thoughts of geographically separated teams is easier (79%)• New ideas and innovation generated (71%)• Increase in productivity (76%)Productivity increase by 22% MillwardBrown, 2012
  6. 6.  When hundreds of organizations had a secure collaboration platform up and running within hours of the Haiti earthquake How cellphones are… …enabling the first banking in Haiti … allowing people to detect counterfeit drugs in Africa … connecting refugees throughout the globe Wireless technology is also going to help in America to control healthcare costs (18 percent of U.S. spending) President Clinton at CITA 2012 Adgetec Confidential 9
  7. 7. Adgetec Confidential 12
  8. 8. A $ 10 billion company Adgetec Confidential 13
  9. 9.  Experienced and motivated team (52nd game) Opportunity Aware  ―Good bye distribution channel‖…  ―Welcome global reach & social networking‖ Simplicity in execution and communication
  10. 10.  Total Customer focus—Fans are everything Beyond Apple  Chrome, Facebook, Windows Phone, Nokia  100 Million as first target; past 140 Million in September 2011  Achieved their next goal: 1 Billion Fans  Second brand in preparation Your market is what you define it to be  Mobile Game developer or Global Entertainment company?
  11. 11. 5. Don’t think big. Think HUGE! Company size doesn’t matter4. Don’t let teams grow too big or bureaucratic3. If you have a winning formula, don’t sell out early but build it HUGE2. Be true to the brand; protect the brand at any cost1. Work with your fans (customers). Daily. In all functions. On all levels.
  12. 12. More knowledge has beencreated in the last 5 yearsthan in the 5,000 years of human history before. And its doubling every 5 years. The Reuters Guide to Good Information Strategy, 2000
  13. 13. Adgetec Confidential 18
  14. 14. Adgetec Confidential 19
  15. 15. Transistors1,600,000,0001,400,000,0001,200,000,0001,000,000,000 800,000,000 Transistors 600,000,000 400,000,000 200,000,000 0 1970 1972 1974 1978 1982 1984 1989 1993 1996 1999 2000 2003 2004 2007 Gordon E. Moore, Intel
  16. 16. Adgetec Confidential 21
  17. 17. ―Change is the law of life. Andthose who look only to the past or present are certain to miss the future.‖ John F. Kennedy (1917-63) 35th U.S. president
  18. 18.  Napster and iTunes for music… App Store (and Bit torrent) for applications… Amazon for content & computing capabilities eBay, Taobao, etc. for ―things‖
  19. 19.  Traffic has exploded in last 10 years Going to a store becomes time prohibitive Purchases ―online‖ but… ◦ Directly from producer to consumer ◦ Distribution loses value ◦ Direct communication key Tabao, Alibaba, Sina Weibo, … What is your presence and strategy to engage?
  20. 20.  7 Billion people 1.4 Billion TVs 1 Billion PCs 5.3 Billion mobile phone devices for more than 3 Billion users Fast adoption:  iPad sold 15 million units in first 7 months and 11 million in the last quarter alone  Android phones captured 40% of smartphone market in 12 months  iPad3 ‖new‖: 3 million in first days Apple and Samsung make 99% of all profits with Smartphone devices
  21. 21. 2011: $70 Billion spent on online advertising2015: Amount will grow to about $140 Billion Google All other $37B Facebook $3.7B
  22. 22.  The world has changed and will change even faster Information, collaboration and knowledge sharing across organizational and generational boundaries are essential ICT is the enabler and the tool (―AGILITY‖) Success is determined by the people and their capabilities to leverage and adopt ◦ Technical challenges are relatively small and options are plenty ◦ IT capabilities can be procured relatively easily ◦ Organizational and cultural challenges are key obstacles Flexibility is success factor in the transforming world. Organizations secure opportunities for their future Different devices, places, times, people & business requirements Your competitors of tomorrow are racing ahead today.
  23. 23.  Situation that impacts many People want information Social Networks and friends are trusted more than government and traditional media 30 million Thais on Facebook
  24. 24. Information Communication Collaboration Technologies Consumerization of ICCT is the growingtendency for new information technology to emerge first in the consumer market andthen spread into business and government organizations.
  25. 25.  76% of large organization in the US 59% of large organization in Germany 35% of large organization in Japan
  26. 26.  Security Data loss Compliance Personal data Privacy End-user support (by IT)
  27. 27.  Recruiting  Knowledge sharing Customer DIALOG  Employee connections Market research  Information sharing Remember: most interesting internal communication is public within minutes anyway
  28. 28.  They are the first to adopt new phenomena and inventions. They constantly generate new innovations. They use their networks to solve problems efficiently and in an innovative manner, provided their interest is piqued. They are more community-oriented and international than earlier generations. Thee expect their leaders to be inspiring, responsible and open. This generation is of vital importance to companies, organizations and leaders.
  29. 29.  Born after 1985 (1990 in China) Grew up with the Internet Are globally connected and willing to move Access ―data‖ anywhere and anytime Openly question and test their leaders And more and more older people are behaving like them…
  30. 30. Attract /retain right people -5% -15% Office space Productivity -15% -50% +10% +40% Travel Place People Sick Leave-5% -30% -2% -20% TCO workplace Technology Cost of communication +15% -25% and collaboration +10% -30% *Rotterdam University & Microsoft
  31. 31.  Simplicity wins We don’t want ―technology‖ We want stuff to just work The tools at work have to be as easy as the tools from home— iPads, smartphones, Facebook, Amazon IT Infrastructure (of organizations and countries) has to support mobile devices, personal PCs and consumer ―apps‖ & experiences…. At any place and any time
  32. 32.  Capabilities ―on Tap‖ (Cloud / Saas) Digital Cowboys, then Consumers will embrace first Data ―in the cloud‖ (private or public) Access and networking anywhere with many devices Powerful devices that sync and ―light up‖ through cloud Social Media as ―authentication‖ Security and trust through community control Hard to ―fake‖ 500 friends & family And who wants to meet a person with only 10 contacts….? Location based ―experiences‖ (likely GPS based) Includes networking, data protection policies, advertisement, services,….. Simplification for end-users and IT management
  33. 33.  Takes advantage of innovation & technology Continuously optimizes & re-invents Is authentic & trustworthy Has all levels & functions engaged with the frontline Is ―always on & responsive‖ Leverages the best resources for a given task or project Attracts the best people
  34. 34.  Stay in touch Contact  MarkME@adgetec.com  Twitter: MarkMEberstein  US +1 855.423.4383

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