presentation to summerize consumerization of IT and impact on organizations and leadership.

1. By Mark Mueller-Eberstein
Mark Mueller-Eberstein
CEO of Adgetec Corporation & Bestselling Author
Twitter: @MarkMEberstein

2.  Technology is fundamentally changing the games
and worlds we know – and its getting simpler to
use
 Consumers are early and broad adopters
 People want to be productive and make positive
impact and will use the tools that help them
 Knowledge and the power to create knowledge
quickly is the power of the future
 Size doesn’t matter (much)
 Speed and agility are increasing and essential

4. When the top
executive buys an
iPhone…
and expects it to
work at the office,
home, away…

6. And
are essential
components of the
marketing strategies

7. • company strategy is changing
and processes improved
through social media (75%)
• combination of ideas and
thoughts of geographically
separated teams is easier (79%)
• New ideas and innovation
generated (71%)
• Increase in productivity (76%)
Productivity increase by 22%
MillwardBrown, 2012

8.  When hundreds of organizations had a secure collaboration
platform up and running within hours of the Haiti earthquake
 How cellphones are…
 …enabling the first banking in Haiti
 … allowing people to detect
counterfeit drugs in Africa
 … connecting refugees throughout
the globe
 Wireless technology is also going to
help in America to control healthcare
costs (18 percent of U.S. spending)
President Clinton at CITA 2012
Adgetec Confidential 9

11. Adgetec Confidential 12

12. A $ 10 billion company
Adgetec Confidential 13

13.  Experienced and
motivated team (52nd
game)
 Opportunity Aware
 ―Good bye distribution
channel‖…
 ―Welcome global reach &
social networking‖
 Simplicity in execution and
communication

14.  Total Customer focus—Fans are everything
 Beyond Apple
 Chrome, Facebook, Windows Phone, Nokia
 100 Million as first target; past 140 Million in September
2011
 Achieved their next goal: 1 Billion Fans
 Second brand in preparation
 Your market is what you define it to be
 Mobile Game developer or
Global Entertainment company?

15. 5. Don’t think big. Think HUGE!
Company size doesn’t matter
4. Don’t let teams grow too big or bureaucratic
3. If you have a winning formula, don’t sell out
early but build it HUGE
2. Be true to the brand; protect the
brand at any cost
1. Work with your fans (customers).
Daily. In all functions. On all levels.

16. More knowledge has been
created in the last 5 years
than in the 5,000 years of
human history before.
And its doubling
every 5 years.
The Reuters Guide to Good Information Strategy, 2000

17. Adgetec Confidential 18

18. Adgetec Confidential 19

19. Transistors
1,600,000,000
1,400,000,000
1,200,000,000
1,000,000,000
800,000,000
Transistors
600,000,000
400,000,000
200,000,000
0
1970 1972 1974 1978 1982 1984 1989 1993 1996 1999 2000 2003 2004 2007
Gordon E. Moore, Intel

20. Adgetec Confidential 21

21. ―Change is the law of life. And
those who look only to the past or
present are certain to miss the
future.‖
John F. Kennedy (1917-63)
35th U.S. president

23.  Napster and iTunes for music…
 App Store (and Bit torrent) for
applications…
 Amazon for
content &
computing
capabilities
 eBay, Taobao,
etc. for ―things‖

24.  Traffic has exploded in
last 10 years
 Going to a store becomes
time prohibitive
 Purchases ―online‖ but…
◦ Directly from producer to
consumer
◦ Distribution loses value
◦ Direct communication key
 Tabao, Alibaba, Sina
Weibo, …
 What is your presence
and strategy to engage?

25.  7 Billion people
 1.4 Billion TVs
 1 Billion PCs
 5.3 Billion mobile phone devices for more than 3
Billion users
 Fast adoption:
 iPad sold 15 million units in first 7 months and
11 million in the last quarter alone
 Android phones captured 40% of smartphone market in
12 months
 iPad3 ‖new‖: 3 million in first days
Apple and Samsung make 99% of all
profits with Smartphone devices

26. 2011: $70 Billion spent on online advertising
2015: Amount will grow to about $140 Billion
Google All other
$37B
Facebook
$3.7B

28.  The world has changed and will change even faster
 Information, collaboration and knowledge sharing across organizational and
generational boundaries are essential
 ICT is the enabler and the tool (―AGILITY‖)
 Success is determined by the people and their capabilities to
leverage and adopt
◦ Technical challenges are relatively small and options are plenty
◦ IT capabilities can be procured relatively easily
◦ Organizational and cultural challenges are key obstacles
 Flexibility is success factor in the transforming world.
 Organizations secure opportunities for their future
 Different devices, places, times, people & business requirements
Your competitors of tomorrow
are racing ahead today.

29.  Situation that impacts many
 People want information
 Social Networks and friends are trusted more
than government and traditional media
 30 million Thais on Facebook

30. Information Communication Collaboration Technologies
Consumerization of ICCT is the growing
tendency for new information technology to
emerge first in the consumer market and
then spread into business and government
organizations.

31.  76% of large organization in the US
 59% of large organization in Germany
 35% of large organization in Japan

32.  Security
 Data loss
 Compliance
 Personal data
 Privacy
 End-user support
(by IT)

33.  Recruiting  Knowledge sharing
 Customer DIALOG  Employee connections
 Market research  Information sharing
Remember: most interesting internal
communication is public within minutes anyway

34.  They are the first to adopt new
phenomena and inventions.
 They constantly generate new
innovations.
 They use their networks to solve
problems efficiently and in an innovative
manner, provided their interest is piqued.
 They are more community-oriented and
international than earlier generations.
 Thee expect their leaders to be
inspiring, responsible and open.
 This generation is of vital importance to
companies, organizations and leaders.

35.  Born after 1985 (1990 in
China)
 Grew up with the Internet
 Are globally connected and
willing to move
 Access ―data‖
anywhere and anytime
 Openly question and test
their leaders
And more and more older people
are behaving like them…

37. Attract /retain right people
-5% -15%
Office space Productivity
-15% -50% +10% +40%
Travel Place People Sick Leave
-5% -30% -2% -20%
TCO workplace Technology Cost of
communication
+15% -25% and collaboration
+10% -30%
*Rotterdam University & Microsoft

38.  Simplicity wins
 We don’t want ―technology‖
We want stuff to just work
 The tools at work have to be as easy as the tools
from home—
iPads, smartphones, Facebook, Amazon
 IT Infrastructure (of organizations and countries)
has to support mobile devices, personal PCs and
consumer ―apps‖ & experiences
…. At any place and any time

39.  Capabilities ―on Tap‖ (Cloud / Saas)
Digital Cowboys, then Consumers will embrace first
 Data ―in the cloud‖ (private or public)
Access and networking anywhere with many devices
 Powerful devices that sync and ―light up‖ through cloud
 Social Media as ―authentication‖
Security and trust through community control
Hard to ―fake‖ 500 friends & family
And who wants to meet a person with only 10 contacts….?
 Location based ―experiences‖ (likely GPS based)
Includes networking, data protection
policies, advertisement, services,…..
 Simplification for end-users and IT management

40.  Takes advantage of innovation
& technology
 Continuously optimizes &
re-invents
 Is authentic & trustworthy
 Has all levels & functions
engaged with the frontline
 Is ―always on & responsive‖
 Leverages the best resources
for a given task or project
 Attracts the best people

41.  Stay in touch
 Contact
 MarkME@adgetec.com
 Twitter: MarkMEberstein
 US +1 855.423.4383