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The importance of why for intranets and digital workplaces - Talk at IntraTeam Event Copenhagen 2015

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I gave a talk at the 2015 IntraTeam Event in Copenhagen about the importance of intranet goals and strategy, good and bad examples of goals and how to define a good intranet goal.

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The importance of why for intranets and digital workplaces - Talk at IntraTeam Event Copenhagen 2015

  1. 1. The importance of Why   For intranets and digital workplaces by Samuel Driessen - IntraTeam Event Copenhagen Febr. 24-26, 2015
  2. 2. Hi I’m Samuel @driessen
  3. 3. Not about: Why don’t we   ask Why more?
  4. 4. Why helps us think,   find out what’s essential
  5. 5. Ambitious   Realistic   Valuable   Useful  
  6. 6. Why is not asked at all   Or, it’s answered in isolation
  7. 7. Do you have a clear goal and strategy for your intranet?
  8. 8. How little do organizations think about goals/strategy for intranet/digital workplace? Swedishintranetresearch,source: http://www.slideshare.net/Intranatverk/hur-mar-sveriges-intranat-2014 no intranet goal intranet goal with a common view on goal intranet goal with no common view on goal intranet goal with some common view on goal don’t know 14% 15% 5% 30% 36%
  9. 9. Key barriers to social collaboration progress: lack of overall strategy MITSloan Deloitte July 2013 80% of social collaboration initiatives fail due to lack of purpose and/or provide and pray approach Gartner Jan/Sept 2013 Would you say the development of the intranet is purposeful and methodical? 22% not really - 56% in some way, yes - 23% absolutely Source: http://www.slideshare.net/Intranatverk/intranet-trends-in-finland-2014-41551136
  10. 10. Top 3 reasons to have an intranet: 1. Communication 2. Support daily work employees 3. Give access to information sources Source: Intranetmonitor 2014 Entopic, http://www.entopic.com/publicaties_type/intranet-monitor-2014/
  11. 11. Example:   News, profiles, project spaces & microblogging
  12. 12. Example: News, profiles, project spaces & microblogging Example:   To improve knowledge sharing
  13. 13. 13 The intranet connects the office workers to the employees in the field to improve product and service development by x% per year.
  14. 14. 14 The intranet increases oneness in the organization to improve customer satisfaction and decrease the number of service calls by x% per year.
  15. 15. Why - How Laddering Increases oneness, improve customer satisfaction, decrease the number of service calls Change the world … Communication Knowledge sharing … … News widget … … …
  16. 16. Intranet goals: Specific, measurable   Inspirational   Focused on then and now   Business goals  and employee’s work related ik v vro I h da dit
  17. 17. How to get to ‘Why’
  18. 18. Splendid    i s o l a t i o n  
  19. 19. We need to work togethere.
  20. 20. Broad group   One-on-one   Workshops   Business focus
  21. 21. Realistic + Consensus + Enthusiasm
  22. 22. Ask Why more often Distinguish between Why and How Do it together Make sure it’s: measurable – inspirational – about then and now – business related
  23. 23. Any questions?   Any why’s?
  24. 24. 23 Tak Thanks Samuel Driessen, Entopic samuel@entopic.com @driessen

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