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Innovations in Social Media Marketing<br />Luke Brynley-Jones<br />
Social Networks are having toworking harder for our attention<br />
The industry is fragmenting<br />
We have to work harder for “Likes”<br />
There’s more competition than ever<br />70% of local businesses use Facebook for marketing, up from 50% in the same period...
Consumers have “wised up” to privacy<br />
Our content needs to be Panda-proof<br />
But it’s not all doom and pandas<br />
We’re getting better at this game<br />“Companies using social media 3+ years, spend the most time each week conducting so...
We’re getting OVER the “ROI” issue<br />
We no longer need “gurus”<br />
We’ve got time-savers!<br />
We’re running more sophisticated campaigns<br />
We’re getting results<br />
Opportunities<br />
Integration is getting easier & better<br />
We’re finally reaching the “Last Mile”<br />
We’re using clever psychology<br />
We’re befriending influencers<br />
We’re making sense (and use) of data<br />
Social media has moved beyond “Marketing”<br />
Onwards!<br />Luke Brynley-Jones<br />@oursocialtimes  @lbrynleyjones<br />
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Innovations in Social Media Marketing

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Luke Brynley-Jones, Founder & CEO of Our Social Times provides an introduction t
Social Media Marketing and Monitoring 2011 (San Francisco).

Published in: Business, News & Politics
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Innovations in Social Media Marketing

  1. 1. Innovations in Social Media Marketing<br />Luke Brynley-Jones<br />
  2. 2.
  3. 3. Social Networks are having toworking harder for our attention<br />
  4. 4. The industry is fragmenting<br />
  5. 5. We have to work harder for “Likes”<br />
  6. 6. There’s more competition than ever<br />70% of local businesses use Facebook for marketing, up from 50% in the same period the year before.<br />40% of local businesses use Twitter, up from 32% the year before<br />32% use Facebook Places vs. less than 9% using Foursquare<br />Merchant Circle Report – Feb. 2011 <br />
  7. 7. Consumers have “wised up” to privacy<br />
  8. 8. Our content needs to be Panda-proof<br />
  9. 9. But it’s not all doom and pandas<br />
  10. 10. We’re getting better at this game<br />“Companies using social media 3+ years, spend the most time each week conducting social media activities. 63% spend more than 10 hours per week. Only 41% of those with 1–3 years of experience spend that much time. For those just getting started it is dramatically less.”<br />2011 Social Media Marketing Industry Report<br />Social Media Examiner<br />
  11. 11. We’re getting OVER the “ROI” issue<br />
  12. 12. We no longer need “gurus”<br />
  13. 13. We’ve got time-savers!<br />
  14. 14. We’re running more sophisticated campaigns<br />
  15. 15. We’re getting results<br />
  16. 16. Opportunities<br />
  17. 17. Integration is getting easier & better<br />
  18. 18. We’re finally reaching the “Last Mile”<br />
  19. 19. We’re using clever psychology<br />
  20. 20. We’re befriending influencers<br />
  21. 21. We’re making sense (and use) of data<br />
  22. 22. Social media has moved beyond “Marketing”<br />
  23. 23. Onwards!<br />Luke Brynley-Jones<br />@oursocialtimes @lbrynleyjones<br />

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