This document discusses using stories to map user experiences. It begins with an introduction to why stories are effective and how they work structurally, with a beginning, middle, and end. It then discusses developing three types of stories: concept stories to explain what a product is, origin stories to illustrate how users discover and adopt a product, and usage stories to map the user journey. The document provides examples and exercises for creating each type of story. It also discusses using stories to strategize, communicate, and support user experience work like requirements gathering.
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Class 13 of Inbound Marketing University
Twitter for Business (GF501)
Professor: Laura Fitton, Pistachio Consulting and co-author of Twitter for Dummies
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Social listening has seen dramatic changes in the past few years. It has evolved to go beyond social insights and now incorporates image analysis, blended data sources and real-time listening. So, what will social listening look like in five years time?
In this weeks webinar we'll be answering this question with an outlook on the changing landscape of social analysis.
Top 10 Social Media Tips For Financial AdvisorsFinworx
Whether you're a social media expert or a digital novice, these quick tips will help you get the most out of your social media accounts. Join the digital world as a financial advisor with a little help from BPV Capital Management!
Class 13 of Inbound Marketing University
Twitter for Business (GF501)
Professor: Laura Fitton, Pistachio Consulting and co-author of Twitter for Dummies
How to Hook Customers with Habit-forming ProductsWrike
https://www.wrike.com/blog/interview-with-nir-eyal-hooked/ - Engaging products don't happen by mistake. We interviewed Nir Eyal, author of Hooked: How To Build Habit-Forming Products. His background in advertising and gaming has led him to write about consumer psychology principles that change customers' behavior. He explains how to create engaging products using the Hook model.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Using Interaction Design Methods for Creating AR and VR InterfacesMark Billinghurst
Class on Using Interaction Design Methods for Creating AR and VR Interfaces. Taught by Mark Billinghurst from the University of South Australia on September 20th - 21st in Xi'an, China
Real World Lessons Using Lean UX (Workshop)Bill Scott
Half Day Workshop given 5/22/2013 at WebVisions Portland.
In this workshop Bill will explore the mindset of LeanUX and how it relates to bring products to life in the midst of big organizations that don't normally think "Lean". He will look at how teams can create a strong partnership between product, design & engineering in a way that tears down the walls and instead focuses on three key principles:
Shared understanding
Deep collaboration
Continuous customer feedback
The workshop will take a look at how Bill has been able to apply Lean UX at PayPal — a place that in recent years has been the total antithesis of the lean startup idea. With very specific examples, he will share lessons learned applying lean to the full product life cycle as well as how it relates to agile development.
Finally, the workshop looks at the technology stack. In the last few years there has been an explosion of open source technology stacks that can support rapidly creating products, launching them to scale and rapidly iterating on them when live. While startups embrace these stacks from the get-go, large organizations struggle with how to embrace this change. This workshop will also look at the shift that has happened, what is driving this change, and how organizations can embrace this stack and how to marry Lean Tech with Lean UX.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
This report shares a couple of well-known cases from the US, together with:
1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent
In this week’s webinar, we’ll reveal how Ogilvy can help brands navigate the ‘wild-west’ of the influencer landscape and how to leverage new tools combined with clear strategic thinking to pinpoint the influencer goldmine.
We’ll cover:
- The changing role of influencers
- The six types of influencers
- How utilizing Network Theory allows for better influencer identification
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
Facebook and other social media outlets represent the biggest opportunity currently available for easily and affordably understanding consumer opinion.
Millions of comments are made each day and are available for data mining and analysis. This information can arm you and your organization with the tools you need to optimize for people to respond.
Arm your campaign or issues advocacy efforts with modern tools and the power of data.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Creating, Curating and Cultivating the Social Web - By Esteban Contreras - Pr...Esteban Contreras
Creating, Curating and Cultivating the Social Web: How Brands Can Make Sense of the Madness. By Esteban Contreras, Social Media Manager for Samsung USA. This was presented at the Marketing 2.0 Conference in Paris, France on March 29th, 2011. If you're interested in content creation, content curation, community management, social media strategy and marketing, then this presentation might provide some insights. Let me know if you have any questions. I'm @SamsungEsteban and @SocialNerdia on Twitter.
Note: Video broken into 4 parts are attached to the 4 final slides. You can also find these videos here http://www.youtube.com/view_play_list?p=AB5FA2277D2F9063
Digital Marketing for Financial Services Companies: New Mantras, New MediaWilson Cleveland
An overview of the digital media marketing landscape. New principles and strategies. Examples taken from financial services companies (as this was the audience for this particular presentation). Contact me at wcleveland@cjpcom.com for more information.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Social Intelligence: Using Social Media for Business IntelligenceIDEA
Social media can be helpful in helping companies predict consumer/customer behavior based on conversations and activities. This presentation uncovers the key functions of Social Intelligence and how businesses can employ them to better predict and optimize business and marketing strategies.
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Trend slides are taken from the original presentation given August 2010, some topics and discussions are not present.
The deck was created to stir thought-provoking creativity when developing "near" future marketing strategies.
Tami Honesty is President of Urbanology Inc., a multimedia boutique agency specializing in holistic marketing strategy from global - national - to local activation in high-propensity areas - Strategy to results.
She is available for conferences, corporate gatherings and team rallies. Additionally, available for more concentrated areas of focus upon request.
Using Interaction Design Methods for Creating AR and VR InterfacesMark Billinghurst
Class on Using Interaction Design Methods for Creating AR and VR Interfaces. Taught by Mark Billinghurst from the University of South Australia on September 20th - 21st in Xi'an, China
Real World Lessons Using Lean UX (Workshop)Bill Scott
Half Day Workshop given 5/22/2013 at WebVisions Portland.
In this workshop Bill will explore the mindset of LeanUX and how it relates to bring products to life in the midst of big organizations that don't normally think "Lean". He will look at how teams can create a strong partnership between product, design & engineering in a way that tears down the walls and instead focuses on three key principles:
Shared understanding
Deep collaboration
Continuous customer feedback
The workshop will take a look at how Bill has been able to apply Lean UX at PayPal — a place that in recent years has been the total antithesis of the lean startup idea. With very specific examples, he will share lessons learned applying lean to the full product life cycle as well as how it relates to agile development.
Finally, the workshop looks at the technology stack. In the last few years there has been an explosion of open source technology stacks that can support rapidly creating products, launching them to scale and rapidly iterating on them when live. While startups embrace these stacks from the get-go, large organizations struggle with how to embrace this change. This workshop will also look at the shift that has happened, what is driving this change, and how organizations can embrace this stack and how to marry Lean Tech with Lean UX.
The Minimum Lovable Product - UX Brighton January 2015Carlos Saba
In the precarious startup world the ability to solve a customer's problem isn't enough. Engaging users and building a passionate following counts just as much as (if not more than) building useful and usable software. For any startup speed is key and Carlos will talk about how to get digital ideas to market sooner while still delivering a product that users fall in love with. Carlos is co–founder of Brighton Agency Spook Studio & The Happy Startup School.
Rapid Product Design Using Lean UX Methods [Tradecraft : May 2014]Kate Rutter
Product design starts with framing an idea that will be valuable for real people in the real world. In this 120 minute workshop, Tradecraft members practiced rapid techniques to envision a product concept that is driven by user needs. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept, including identifying the problem it solves for people and understanding the role it plays in customers’ lives. By identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward. * This deck includes downloadable templates.
These methods were developed at Luxr. Learn more about Tradecraft at http://tradecrafted.com. Learn more about Luxr at http://luxr.co/.
Lean UX: Getting out of the deliverables businessJeff Gothelf
This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Understand how to create great user experience which convert good intentions into action to mainstream sustainable innovations.
Are you a social / impact entrepreneur frustrated 😤 by the lack of real change in climate action and sustainable behaviours?
This is the webinar to understand the attitude - behaviour gap in sustainable consumption and how user experience tools, methods and best practices can contribute to scaling people and planet-friendly behaviours, products and services
SPEAKER:
Marie Geneste is the founder of The C Collective, a new purpose-driven consultancy helping people and planet friendly entrepreneurs scale their innovations through great user experiences.
More information on theccollective.com
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Grants can support the changing needs in your community while your budget is flat or shrinking and provide many benefits (in addition to funding!). Wish you knew more about applying for grants? Does it seem overwhelming and you wonder how to get started? This webinar will be easy to understand, motivating, and full of valuable tips.
Getting Donors to Fall in Love with You501 Tech NYC
Slides presented at February 2014 501TechNYC meeting.
Landing that first donation is hard—but getting the second gift can be even harder. We will explore 11 ways you can tell if your donors love you. Through examples from nonprofits of all sizes, we will offer tips on new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka ‘prospects’) into everlasting love.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Social Media and the Future of Audience Development | from the 2014 Social + ...Dream Local Digital
Dream Local Digital’s, Shannon Kinney, presents in two sessions at the 2014 Social + Mobile Conference in Chicago (http://bit.ly/1oe2bJ2).
Her sessions cover best practices for media companies using social media and recent industry changes as the major social media platforms build out their advertising and business support models.
Want Shannon to speak at your event? Book it >> http://dreamlocal.com/seminar-request/
A presentation for the members of Arts & Education Council of St. Louis about how to measure the performance of your website and what to expect from your website as a central marketing and business tool in 2015.
Topics include content management (CMS), responsive web design, search engine optimization (SEO), and fundraising/donor management.
Arts Marketers: Building a Better WebsiteKen Moire
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
What did Walt Disney, Steve Jobs, and Rosa Parks have in common? They each had a story that drove them, moved them to action, and ultimately inspired them and those around them to change the world. Each of us has stories that can propel us forward—or hold us back, if we’re not examining our stories with purpose. In this talk, you will learn how story not only flows through successful businesses and careers, but how to harness tools that you already have at your disposal to to identify, optimize, and ultimately bring your best story to life.
Getting others to listen to you is hard. Whether those people are your team members, peers across your organization, the c-suite, or a board up above, you need to inspire them and move them to action to be most effective at your job.
Storytelling is one of the most powerful ways you can get people to listen to you and to move them to action. But in a business context, the stories that you tell are only as effective as the stories that you build… and get others to build with you. We’ll look at how story drives some of the most successful product and service–driven organizations out there. Learn how story sparks systemic design thinking, collaboration, and innovation that enables you to more effectively build successful products and services that people get excited to work on… and use.
Storymapping: A MacGyver Approach to Content StrategyDonna Lichaw
** Authored and presented with Lis Hubert **
Need an organized and prioritized content assessment? Sure you do! Unfortunately, it’s not always possible on a short timeline, with low funds… or is it? What if there was a way to create and facilitate an in-depth assessment of company content with organizations that are short on time and cash? Enter the storymapping approach.
Join Donna and Lis as they take you with them on their journey working with a New York City-based nonprofit to organize, prioritize, and manage program content in no time flat (and with little cash to boot). Instead of working with long research periods and deep-dive content approaches, they offer a creative method using storytelling to helping to map content needs to business and user goals.
In this session you will learn:
• How to do quality content strategy work even when constraints are many
• How to use content strategy to increase your understanding of content, even when you can’t afford fancy resources to help you
• How storymaps can be used across different touchpoints and content areas to improve the user experience.
Only designers are qualified to craft amazing user experiences, right? We spend years learning, doing, and honing our craft as a reaction to non-designers designing digital things that were difficult to use. But you know what a lot of product managers with little to no design training are now responsible for? The user experience. They do things like talk to users, whip up wireframes and mockups, build interfaces and flows, and determine feature sets and functionality. You know what developers, founders, even executives never stopped doing and don’t think twice about doing? Designing stuff. After years of working as a designer, manager, and developer, Donna finally learned the secret to designing great digital products and user experiences: teach everyone *else* on the team how to do it right and do it well.
Join Donna as she shows you how to inject some pedagogy into your work life so that you can effect change, improve quality, and better create awesome things with a team. See how outsourcing and open-sourcing your job not only fosters an environment of creativity, but renders the designer and design team invaluable and indispensable.
A primer to mobile user experience. You'll learn:
‣ Why mobile matters
‣ What mobile is
‣ Mobile mindset
‣ Best practices & strategies
‣ Design principles
‣ UI elements & gestures
Flat, Flat World: Depth, Meaning, and Communication in the Modern Mobile UIDonna Lichaw
Confused by flat design? So is Apple. Since the announcement of iOS 7, "flatness" in mobile user interfaces has been a hot topic of conversation. Conversations have spanned from usability to aesthetics, from praise to skepticism. The problem is that since flatness is not and never was just an aesthetic innovation, we are having the wrong conversation. In other words, yes, Apple got it all wrong.
In this talk, we'll learn about the evolution of the modern mobile OS, why and how flatness arose as a solution to what is now a century-old problem of visual representation in the age of technological reproduction. Through this journey, you will learn how and why to design interfaces for touch that are easy to use, elegant, and delightful.
"Bring cookies." As a graduate student at one of the top schools in the country, Donna worked first as a teaching assistant and then as an instructor. Exciting as the prospect was, she and her peers knew how to be students, but not how to teach. "Bring cookies" to your first and last day of class is basically what she learned in her first and only day of teacher training that first year. And you know what? It works.
Since then, Donna has taught countless of courses and workshops at the undergraduate and graduate level as well as continuing education – In this workshop, she shares what she's learned, what works, what doesn't work, as well as general approaches to teaching, teaching designers, and particularly teaching user experience design.
Expert tip: bring cookies.
---
Adapted from Christina Wodtke's Teaching UX Design: http://www.slideshare.net/cwodtke/how-to-teach-ux-design
Both versions presented at General Assembly in NYC.
Resistance is Futile: Google Glass and the Cyborg Workforce of the FutureDonna Lichaw
Google Glass raises a number of questions: Should we design for it? *What* do we design for it? Who will use it? We'll explore how technology like Glass has already been prototyped, anti-prototyped, proven, and disproven for years in film, television, and literature. Learn how to harness these images to answer timely strategy questions and design products and apps able to transform the future.
User Experience Sketching for Lean and Agile TeamsDonna Lichaw
Learn how to turn complex concepts into simple visual forms that can help you evaluate ideas, products, and features quickly and effectively, before you jump into expensive pixels and code. By sketching first, you can weed out bad ideas before they progress while pursuing ones that are stickier, more engaging, and ultimately more impactful.
Prototyping is essential to designing memorable mobile user experiences, but can often be overlooked at the beginning of building a product. Learn the types of prototypes, tools, and best practices for mobile product design (including overview of mobile flow and UI best practices, patterns, and frameworks).
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
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White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
5. Designing for the Digital Age: Creating Human-Centered Products and Services
Table 16.8. Sketching from a scenario.
Scenario step Sketch Comments
1. Laura takes a call from
Mr. Cowell, who needs to
make an appointment for
his cat to have a tumor
removed. Laura finds
him in the client list and
opens his record to see
detail in the client over-
view display area, which
shows that Mr. Cowell has
three cats, one of whom
is flagged for follow-up.
cowell,bob
cowell,tom
find
cowell
client list workspace
fluffy xenaclient
2
1
3
This first sketch draws upon
the organizer/workspace
pattern and the data model,
which indicates that pets are
parts of the client record. The
“find” field is understood as
a placeholder for some way or
ways to locate clients.
6. Hinman, Rachel. 2012. The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
7.
8. FLAT FLOWS
High bounce rates
Low conversion
Low activation
Low engagement
High funnel drop-off
39. Collect & Share
Collect images
Share images
Visual collecting & sharing!
It’s a pain
Discover Pinterest
Sign up
Homepage
Landing page
App store
Email
Ad
Eh
40.
41. Goal met
Who
Goal
Why they should care
problem solved
Problem
Trigger
Painpoint
Discover product
Action
Word of mouth
Paid advertising
Google search
App store
Other channels/touchpoints
Acquisition
Activation
Conversion
Awareness
Measureable
Homepage
Landing page
App store
Email
Ad
}
Resistance
42. CONCEPT STORIES
ORIGIN STORIES
Who a product is for
Why someone would want to use it
How they will discover the product
What value/affordances someone should see
What action(s) they should take
43. CONCEPT STORIES
ORIGIN STORIES
Who a product is for
Why someone would want to use it
How they will discover the product
What value/affordances someone should see
What action(s) they should take
}
Target market
Problem space
Acquisition funnels, Mktg, SEO
Requirements, Copy, Assets
CTA(s)
44. EXERCISE } Origin Story
Goal met
Who
Goal
Why they should care
problem solved
Problem
Trigger
Painpoint
Discover product
Action
Word of mouth
Paid advertising
Google search
App store
Other channels/touchpoints
Homepage
Landing page
App store
Email
Ad
Resistance
48. Goal Met
Who
Goal
Solve Problem
Experience Value
Problem
Incentive
CTA
Flow Finish
Flow
Impediment
Sign up
Payment
Funnel drop-off (metrics)
Mental hurdles
Boredom
Lack of value
Usability
66. Hours 1 2 3 4 5 6 ∞
Days
Months
Years
LONG-TERM ENGAGEMENT
67.
68.
69.
70.
71.
72.
73. Goal Met
Who
Goal
Solve Problem
Experience Value
Problem
Incentive
CTA
Flow Finish
Flow
Impediment
Sign up
Payment
Funnel drop-off (metrics)
Mental hurdles
Boredom
Lack of value
Usability
74. EXERCISE } Usage Story
Goal MetWho
Goal
Solve Problem
Experience Value
Problem
Incentive
CTA
Flow Finish
Flow
Impediment
Sign up
Payment
Funnel drop-off (metrics)
Mental hurdles
Boredom
Lack of value
Usability
77. Ben, The Dutiful Citizen
NARRATIVE ARC
CPC donors tend to fit this profile.
Action&Excitement
Timeline
Gives:
“I use the park and
should contribute.”
Lives or works
near the park.
Loves spending
time outdoors.
Asked to donate
• Broadcast media
• Social media
• Mail (paper, email)
Deterrents:
• Trust
• Intangible ROI
• Digital usability
• Geographical relevance
Sees:
“I can see where my money is going
when I’m at the park. I don’t get that
with cancer research. I can’t see cells in
a microscope.”
Feels ownership
and sees utility in
Central Park
Goals met:
• To be a part of something bigger
• To contribute to society by doing their duty
78.
79. Ben, The Dutiful Citizen
CONTENT & FUNCTIONALITY
This content & functionality will help Ben stay informed and remind him to donate.
Action&Excitement
Timeline
Reminders
• Signage about
donations in
strategic locations
throughout park
• Acquisition of e-mail
address at time of
previous gift,
“Remind me to give
in the future?”
• Social reminders,
e.g. Twitter,
Facebook tied to
park improvements
• Simplified mobile
sign-up for gift
reminders (outside of
a gift interaction)
Making a Donation
• Detailed needs and
associated costs in
giving menu
• Focus on what gifts
are supporting now in
the blog, including
recent projects and
the Year in Review
(beyond the annual
report)
• Information about the
number and impact of
smaller gifts
(daffodils)
• Information about
where your money
goes and where
project support comes
from
After the Donation
• E-mail campaign tied
to specific deadlines
• Tangible outcomes,
such as a tote, water
bottle, or lunch box
• Deadlines with
“blunt language” for
donation categories,
which explain why
the deadline exists
81. The Seton Hill University Student Story
Goals met:
• Educated
• Job-ready
• Community
New student goals:
• To learn
• To be job-ready
• To be a part of a
community
Timeline
Action/Excitement/Awesomeness
Admissions Graduation
Thinks that attending SHU is the
best way to meet her or his goal
Attends SHU
Finds and feels:
Strong sense of community
Access to faculty/staff
Spirit and ethos of giving
Extremely happy with SHU
Feels like a part of SHU
THE STUDENT STORY
82. The Seton Hill University Engaged Alumna/us Story
Goals met
Networked
Community
Alumna goals:
• To get a job or extend
professional network
• To stay connected to
her community
Timeline
Action/Excitement/Awesomeness
Graduation ∞
Is asked to volunteer on the board
Participates on the board
Finds and feels:
• Strong sense of community
• Access to faculty/staff
• Spirit and ethos of giving
Extremely happy with SHU
Feels like a part of SHU
Struggles:
• Registering for events online
• Finding out news about campus
• Accessing faculty/staff
• Finding other alumni
• Knowing about job opportunities
• FB is easier way to meet goals
THE ENGAGED ALUMNI STORY
83. Alumna Goals:
• To get a job or extend
professional network
• To stay connected to
her community
∞
The Seton Hill University Differently-Engaged Alumna/us Story
Goals met
Networked
Community
Seeks community of alumni through informal channels:
• In-person meetups, meals, coffee
• Facebook newsfeed, alumni groups
Timeline
Action/Excitement/Awesomeness
Graduation
Misses SHU community
THE DISENGAGED DIGITAL ALUMNI STORY
84. ∞
Alumna Goals:
• To get a job or extend
professional network
• To stay connected to
her community
Visits website and participates
in digital services
Finds and feels:
• Strong sense of community
• Access to faculty/staff
• Spirit and ethos of giving
Extremely happy with SHU
Feels like a part of SHU
The Seton Hill University Future-State Engaged Alumna/us Story
Goals met
Networked
Community
Timeline
Action/Excitement/Awesomenessry
Graduation
Misses SHU community
Becomes aware of alumni website
GAPS & OPPORTUNITIES