Shipra Mall is one of the largest malls in North India located in Indirapuram, Ghaziabad. It was inaugurated in 2005 and covers an area of 4.5 lakh square feet with over 100 national and international brands. The mall has retail space, multiplex screens, a kids zone, large food court, and parking for 1,000 cars. It was designed to provide an excellent shopping and entertainment experience for visitors.

1. Shipra Mall: Atmospherics Guided by: Presented by: Dr. Gajender Sharma Siddharth Shanker Sharma Lecturer ISMC, Noida Student ISMC 1 ST Batch Noida

2. About the Shipra Mall Shipra, The one of the largest mall of North India established in Indirapuram, Ghaziabad inaugurated on 27 April 2005 by Shipra Group, the Rs. 210 Crore real estate. Shipra Group, launched its largest mall, inspired by classical Roman-style architecture. With 4.5 lakh sq. ft of total area with the investment of Rs. 90 Crore. Shipra Mall commits to offer a unique shopping experience with over 100 national & international brands and entertainment. The mall has been designed as a one-stop-destination for entertainment and leisure. Its state-of-the-art 3 Screen Multiplex, ‘Just About Movies’ (JAM) has one of the widest and the largest screens in India.

5. Retail atmospherics The physical characteristics and surrounding influence of a retail store that is used to create an image in order to attract customers. Examples: The use of lighting and trendy fixtures to create a hip atmosphere for the customers.

6. Shipra Mall: Atmospherics External factors

7. Front view

8. Pathways

9. Fascia

10. Entrance

11. Parking Parking is on the left side of the entrance. It is on the roadside. The capacity of the mall is nearly around 1000 cars.

12. Outside view

13. Shipra Mall: Atmospherics Internal factors

14. Floor plan different brands

15. Floor plan

17. Anchor store Pantaloon Reliance Digital U kids Shopper’s Stop Globus

18. Anchor store: Globus

19. Internal view Shipra Mall is build in 4 stories and has contained all the necessary aspect of the people from shopping to the enjoyment. It has a separate play section for the child. It also contained a multiplex with the three largest screens. So, it is fully taking care of the people shopping as well as recreational needs.

20. Food Court The aesthetics and designing of the Food Court has been done in such a way that the space element always remain. The area is of approximately 15000 sq ft. The cuisines have been carefully selected to excite the taste buds. It can cater to 250 people at one given time.

21. Kids Zone U is being designed keeping in mind the young ones from 2yr old to 16yr old and for the young at heart too. The name U donates Universal. The area is of approximately 17000 sq ft that has areas that engage and entertain one and all. Trained staff especially kept from those times that bring happiness for all. The marketing team will make sure that the activities will go all year around and enhance the IQ of the kids with the element of Entertainment.

26. Lighting: at Shipra Mall

28. Internal view of Pacific Mall The Pacific Mall at Delhi is located along the Maharajganj UP Delhi border in Ghaziabad . This mall is one of the shopping malls in the National Capital Region (NCR). It contains studios of many famous designers in Delhi apart from housing regular apparel brands. This mall also has an IMAX theater, the second in India and fifth in Asia. It is basically a shopping megamall, multi-cineplex, amusement park, food plaza, night spot, corporate center and a star hotel. The Pacific Mall at Delhi has a huge atrium and wide frontage. These combine with a broad lobby and remarkable height to base ratio to create a feeling of spaciousness . It has 3 floors including the basement. Covering about 5,00,000 square feet and designed by renowned architect Hafeez Contractor, the mall is a beautiful edifice.

29. Competitive Analysis Good Attractive with some amusement things External atmospheric Good Attractive interiors Interiors Attractive Attractive Internal view Available Available Famous brands Two level parking One level parking Parking 5,00,000 Sq. Ft. 4,50,000 Sq. Ft Area Pacific Shipra Factors

30. Competitive Analysis Good as located near Ghaziabad and Delhi Attractive as a joint between Delhi, Noida and Ghaziabad Location Available Available Food court Easily cope up the crowd with no parking problem Easily cope up the crowd but parking problem Crowd 20,000-25000 30,000 per day, 40,000-45,000 on weekend Footfall Spencer, Adlabs, Reebok Globus, JAM, Lifestyle, Pantaloons Anchor shops Pacific Shipra Factors