1. Are you paying attention!
Naman Kumar

2. Outside
ee shops and eateries, the aroma
you before you make the decision
r!
es, it is the windows displays

3. Environment
For big
department
stores, the
environment
seems calm; In smaller shops, especially cafe
one could it’s all about comfort. The walls,
get ‘lost’ in the lighting, the overall ambiance
shopping

4. Products
Obvious is the keyword!
– In all stores, special care is taken to make sure that
the product is explicitly noticeable (sight or smell)
to all that pass by.

5. Customers
• Customer base is as expected. The kind of
store determines the population it serves.
– Coffee shop: the executive on the run and
freelancers holding meetings.
– Grocery store: All ages.
– Café: lunch time office-goers

6. Personnel
• In cafe’s, I get the feeling that personnel have
the feeling of ownership.
• In big stores, employees seem tired; they are
there just in for their 9-5