The Evolving Content Market
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The document discusses the evolution of media from traditional broadcast channels to new forms of user-generated content, social networks, and personal platforms. It describes how new media allows for more choice, customization, interactivity, and targeted advertising for consumers. While television will remain important for mass audiences, new media is more popular among younger viewers and enables a more diverse array of cultural content through the "long tail" effect. Regulatory issues around intellectual property, privacy, hate speech, and defamation may also arise from new media platforms.
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To answer this question, Bain & Cie launched an international survey on 3 continents and 5 countries: Europe (France, UK), America (USA) and Asia (urban India and urban China). By 2015, as connected TV is foreseen as a true revolution, the survey concludes on the increased competitiveness between the various types of screens, which will all be connected to each other in the future. But the trends are already visible, well ahead of the development of connected TV screens, notably in countries such as France where internet providers already offer, thanks to theirs “boxes” a full range of services and on-demand video. It is therefore without any surprise, that we can witness a relatively low willingness in France to access new services offered by connected TV, given their similarities to the ones already available. On the other hand, in urban India and in China, expectations are particularly high and the development of such services should go hand in hand with the increase of the time devoted to culture every day.
New Media, Social Media Background and 1st Principals
The document provides an introduction to public relations and new media. It discusses the differences between traditional and new media, highlighting that new media is more interactive, intimate, and involves information technology. Some key characteristics of new media are two-way communication, ease of access and sharing information, social connectivity, and convergence across different media platforms. New media platforms that can be used for PR purposes are also listed, along with how social media and PR can be measured and analyzed through engagement, audience segmentation, content resonance, and tone/sentiment.
Eventually everything connects
Brought to life by Cheryl Hsu, Kaitlyn Whelan and Rachel Noonan, this strategic foresight project endeavours to understand the current trends and drivers in open media, and through scenario-building and experience-based storytelling extrapolate how the internet might shape the future.
The goal of strategic foresight is to pluralize the possible futures in open media in order to better understand and anticipate drivers of change. The research and information in this dossier is an open resource that can be used to help multi-sector stakeholders develop anticipatory strategies that are more resilient in the face of uncertain futures.
eventuallyeverythingconnects-160111150846
The document provides an introduction to a strategic foresight project exploring trends and possible futures in open media. It outlines emerging trends in digital media landscape including increased self-publishing abilities, on-demand and personalized content consumption, mobile and wireless distribution of media, and the growth of open APIs. The project aims to understand key drivers of change and envision multiple potential futures for open media through scenario building and storytelling.
Copyright economy updated
The document discusses the challenges of copyright law in the digital age. It notes that digital technology allows for near-zero copying costs and decentralized distribution, unlike the printing press which required centralized control of copying. This poses challenges to the traditional copyright system of balancing the interests of content creators, publishers, and consumers. The document considers possible new goals and approaches for copyright law given the technological changes.
P2 media theories explained
Media theories explained for Critical Perspectives: Media Issues.
Some content is from the OCR Media studies for A
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, and outdoor media are combined in a media mix.
Ibahrine Chapter 8 Culture And Media
The document discusses media usage and trends around the world. It notes that people in Malaysia, Thailand, and Hong Kong spend the most time each day using media (13, 12, and 12 hours respectively). It also discusses how the internet has changed marketing by allowing more targeted and measurable campaigns, and how various media like TV, radio, print, internet, and outdoor media are combined in a media mix.
Wan Trends
The document discusses several trends impacting the future of newspapers:
1) Audience fragmentation as more channels provide content, thinning newspaper audiences.
2) A shift to digital media which allows better measurement and is becoming a larger revenue source for newspapers.
3) Younger audiences having new media behaviors, using the internet as their primary news platform.
Evolucion o Revolucion ..
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
Social Media
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Institution And Audiences
This document discusses various media industries and concepts related to media institutions and audiences in the digital age. It covers topics such as convergence across media, case studies of Doctor Who and News Corporation, the changing nature of audiences from passive to active participants, and new forms of user-generated content on platforms like YouTube and MySpace. Key points addressed include how industries are converging as technologies combine and content is distributed across multiple media, and how digital technologies have transformed audiences and their relationships with media institutions.
Institution And Audiences
This document discusses various media industries and concepts related to institutions, audiences, and convergence in media. It provides examples like Doctor Who, News Corporation, YouTube, and MySpace to illustrate these topics. Key points covered include how media industries are converging as technologies combine and content is distributed across multiple platforms, how this impacts traditional notions of audiences, and how large media companies have adapted to the digital environment through strategies like acquiring popular user-generated sites.
Media theory
The document discusses several media theories related to the rise of user-generated content and participatory culture on the internet. It covers theories by Tim O'Reilly on Web 2.0, Dan Gillmor on citizen journalism, Charles Leadbeater on open collaboration, and Henry Jenkins on convergence culture and collective intelligence. It also discusses issues of representation and diversity in participatory media raised by John McMuria and the economic implications of a long tail market described by Chris Anderson.
Key concepts of Web Literacy in 2010
What assumptions do we make about student's media literacy? Here are a few ideas to provide a basic 'level set' for students who will be engaging with the internet for their coursework.
I Minds2009 User, Market & Policy Researc Prof Caroline Pauwels (Ibbt Smit ...
This document provides an overview of user, market, and policy research conducted at IBBT. The research aims to explore the social, economic, cultural, and political dimensions of the information society through interdisciplinary studies. Key areas of focus include user empowerment, market assessment, policy impact analysis, and contributing to an empowering knowledge society. Research approaches include living lab experiments, prospective studies, and methodological development. Example projects examine areas like media, health, culture, and future networks through assessments of user experiences, business models, and policy challenges in an open innovation spirit.
Bjmc i, met, unit-iii, media as a commodity
The document discusses how the media and internet have become commercialized, undermining the critical functions of the public sphere. It argues that media and political discourse are now aimed at influencing consumers and voters rather than rational debate. Politicians and issues are marketed like commodities. Advertising promotes consumerism and a consumer identity has become the model for political decision making. While the internet initially provided a space for dissenting voices, it too is becoming commercialized through advertising, paid content, and large companies seeking to influence debate and profit from user data and guidance services. The co-operative origins of the internet are clashing with its growing commercialization.
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Intermedia vol 40 no 1 march 2012 working out wrc 12
The WRC-12 conference achieved several important outcomes related to allocating additional spectrum for mobile broadband services globally. It agreed to study using the 700MHz band for both broadcasting and mobile services on a co-primary basis. This sets the stage for a potential "second digital dividend" in Europe that would allow more spectrum to be reallocated from broadcasting to mobile. However, implementing such a reallocation will be technically challenging and raises concerns from European broadcasters. The conference also addressed issues around satellite spectrum and regulations to curb satellite signal jamming. Overall, WRC-12 moved processes forward to study critical spectrum needs for the continued growth of mobile networks, but left many implementation details to be resolved.
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The document discusses challenges facing competition policy and regulation in the telecommunications sector. It notes increasing pressures on margins as traffic grows faster than revenues. Current pricing models based on flat rates incentivize uncontrolled traffic growth without efficiency. Competition policy should focus on expanding markets and setting win-win relationships among players to solve conflicts over decoupling revenues and investment incentives. National regulatory frameworks must focus on consumer choice and access to services rather than specific platforms when ensuring broadband access.
John doherty brussels 2010
BEREC was established in January 2010 to replace the ERG and facilitate greater cooperation among EU telecom regulators, with key roles including providing opinions to the European Commission, promoting regulatory harmonization, and assisting national regulators in areas such as cross-border disputes. BEREC will operate through a Board of Regulators and permanent Office to carry out tasks outlined in the EU's telecom directives.
Jeronimo gonzalez brussels 2010
The document discusses challenges facing competition policy and regulation in the telecommunications sector due to increasing traffic, stagnating revenues, and the need to expand network capacity. It argues that policy should focus on enabling consumer choice and access to services rather than specific platforms. Regulatory structures need to capture ongoing transformations and changing market definitions based on consumer experience rather than technology. Fragmentation in Europe's telecom industry may disadvantage long-term development of infrastructure and services compared to larger markets like the US.
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Colin Long of Olswang discusses the marked difference in terms of national broadband policy between Europe and Australia.Reallocating DTV band spectrum
The document discusses reallocating spectrum from television broadcasts to mobile broadband. It notes that television currently uses 294 MHz of spectrum but reaches only 10 million households, while that same spectrum could be worth over $1 trillion if reallocated to mobile uses. The document advocates an auction and market-based approach to reallocating the spectrum efficiently, including allowing television stations to trade spectrum rights and moving to other platforms, while still ensuring public access to television content.
National broadband plans and policies
Dr Raul Katz of the Columbia Business School, USA, discusses national approaches to broadband rollouts and concludes most plans consist of one or more of three models, strategic planning, stimulus, or state intervention that are characterized in goal and intervention model. The presentation makes reference to the national broadband policies of USA, Australia, Singapore, Germany, Sweden, Portugal, Ireland, Canada, Finland and New Zealand amongst others.
Latin American broadband policymaking
Daniel Arias of Telefonica Internacional argues that Latin America is a major success story in telecom and currently undergoing revolutionary progress in both fixed and mobile broadband in terms of deployment and penetration. Content is increasingly becoming available driven by many creative cultural reasons in Latin America and the Hispanic approach. Governments have been active in setting national broadband policies - and countries such as Brazil and Chile have placed substantial emphasis on these - but he points out broadband success will continue to come from a competitive private sector environment and although there is a role for government intervention it should be limited to those areas beyond the reach of the private sector.
Promoting sustainable national broadband development in the USA
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Paul Kenefick, Vice President at Alcatel-Lucent in the US, says that all available analysis projects massive growth in broadband services, particularly in mobile broadband, but that users will continually be seeking more as third party content and applications also booms. The communications industry is moving fundamentally from a service provider-centric model to a user-centric model. The US needs coherent broadband policymaking that will drive sustainable private sector activity but analyses need to look beyond simple penetration levels into other factors. International comparisons are also relevant. Beyond recession - visions for broadband
The document discusses visions for broadband communications after 2010, noting that global ubiquitous mobile broadband will be enabled by technologies like HSPA Plus and LTE. It states that planned rural broadband initiatives in Canada and the US will likely be obsolete, as mobile wireless will compete directly with fixed broadband. It also notes that broadband metrics will become more complicated, and that sound policy should be based on sound metrics that accurately capture broadband access and usage.
Broadband developments and comparisons
Taylor Reynolds, a specialist analyst at OECD, argues that broadband is a once in a lifetime development for society, and a once in a generation upgrade, akin to the deployment of electricity. He points out against this background that competition forces have served the wider objectives of national broadband policies in terms of consumer-friendly pricing and ever higher speeds (particularly seen in the clear disappearance of broadband speed capping practices) around the world well.
What future for video?
James Speta of the North Western University School of Law argues that in the future, we face an effective reality of unlimited video channels. Media regulation will be therefore complex as traditional media regulation affected content indirectly by regulating market structure but the unlimited channel scenario suggests that this will be less effective because unlimited channels will reduce the market structure effect. This has significant implications for subsidy policies in content creation and distribution. Subsidies may still be needed if non-economic goals are important but the outcome may well be to reduce the politics of subsidies.
Defining A New Economic Model For High Quality Content In The Communications ...
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Lawson Hunter argues changes needed for the policy environment particularly as regards broadcasting in an environment which has changed from over the air to wired IP archictecture and applicationsCommunications Regulation in the US and Europe
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- 7. … And its beginning to show !!!
- 13. …… And before we ring out the old, a quick look at emerging consumer choice in Broadcast Television in India….
- 14. The Channel Minefield - News Aaj Tak Star News Sahara Samay Zee News Total Mkt . NDTV India DD News NDTV 24x7 CNBC BBC Headlines Today CNN India TV Awaaz IBN 7 CNN IBN NDTV Profit Tez Janmat Zee Bus Times Now
- 15. The Channel Minefield – Entertainment Star Sports Sony MAX Star Plus Filmy Zee Cinema Zee TV Star Utsav DD 1 Sahara One Star One SAB ESPN Channel Siti Star Gold Ten Sports Siti Cable DD Sports
- 16. C&S Audience Segments : UK Market
- 17. C&S Audience Segments : India Masala Dosa Serial Sisters U Upmarket Regionals Upper Crust Cricket Men-iacs Fun and Gamers Mama's Lil Darlins TM
- 18. Thank You