The document discusses the importance of web literacy in education, emphasizing that new internet literacies are essential for today's learners. It explores the role of search engines, content consumption, and production, highlighting the impact of the 'long tail' phenomenon on creativity and access to information. Additionally, it addresses issues like copyright, security, and a new communication pattern influenced by social networks.

1. Coastal Bend College & University of Houston-VictoriaDistance Learning AcademiesWeb Literacy BasicsMichael Weston2010 Title V Summer Academy

2. Why? “…educators, policy makers, employers, and the public at large, must now recognize that <the> new literacies of the Internet will be central to the most important literacy and learning issues of our generation.” - Coiro, Julie. Handbook of Research on New Literacies. New York: Lawrence Erlbaum Associates/Taylor & Francis Group, 2008. Print.

3. Search Engines

4. Search EnginesGarbage in, garbage outPaid resultsPopular resultsAcademic vs. non-academic

5. Search Engines

6. Credibility

7. Credibility

8. Academic Credibility?

9. Search Engines

10. Content ConsumptionNews EntertainmentEducationTelevisionFilmMusic

11. Content ProductionBlogsWikisEducationWebsitesDiscussion BoardsSocial Networking sitesAudio and Video sharing

12. The Long Tail or just stale?“Often presented as a phenomenon of interest primarily to mass market retailers and web-based businesses, the Long Tail also has implications for the producers of content, especially those whose products could not — for economic reasons — find a place in pre-Internet information distribution channels controlled by book publishers, record companies, movie studios, and television networks. Looked at from the producers' side, the Long Tail has made possible a flowering of creativity across all fields of human endeavour. One example of this is YouTube, where thousands of diverse videos — whose content, production value or lack of popularity make them inappropriate for traditional television — are easily accessible to a wide range of viewers.”-Source: http://en.wikipedia.org/wiki/Long_Tail

13. Intellectual PropertyFair Use?CitationRepurposing of ContentCopyright Infringement

14. SecurityPhishingTrojansBogus sitesPop-ups

15. A new pattern of communication and influence built around social networks and participatory media:The four-step flow of informationattentionacquisitionassessmentaction15

16. How do you get students’ attention?16

17. How do you help students acquire information?17

18. How do you help students assess information?18

19. How do you help students act on information?19