This document discusses ways to move journalism forward through innovation on a global scale. It highlights examples from around the world of organizations innovating in areas like citizen journalism, data visualization, and facilitating civic engagement. These include Rappler in the Philippines, Blendle in the Netherlands, and Deseret Media in the U.S. The document advocates exploring new partnerships, industries, and spaces for ideas. Innovation requires looking beyond traditional players to diverse fields like advertising, retail, and technology. Partnerships are also essential for story gathering, business models, and distribution. The future of journalism depends on embracing new ideas from a wide range of global sources.

1. Reinventing Journalism
Part 4. Moving forward
A few quick thoughts….
@damianradcliffe

2. 1. Innovation is happening globally…
We need to cast
our gaze wider…

3. 1. x.
Rappler (Philippines) trains young people as citizen
journalists. It combines social action with journalism.
Meanwhile Project Agos is a data, social and visualisation project providing:
“a unified information platform that will bridge disaster preparedness and
response initiatives of the government, civil society, and the citizens.”
Look at Rappler in the Philippines

4. Netherlands: “All articles of all
newspapers and all important
magazines are available in one
web app, with one pay wall.”
“…users will only
have to pay for the
articles they read.
We think that
unbundling of
journalism is the
Holy Grail in getting
young people to
pay for journalism
again.”
Blendle in the Netherlands

5. As well as examples closer to home
Clark Gilbert speaking at Harvard University’s Nieman
Foundation last year revealed that at Deseret Media:
"In 2009, legacy revenue accounted for 90 percent of the
business and digital came only from 10 percent.
In 2012, he said that legacy revenue
channels would account for only
33 percent of overall revenue."

6. 2. We must avoid the usual suspects
By learning from other people and industries
They can all contribute to the debate

7. This includes…. NGOs
Blending independent journalism and/or access to information to promote
civic engagement in creative and innovative ways. Examples include:
• BBC Media Action
• Code for America
• Internews
• Frontline SMS
• Media Development Investment Fund
• Open Society Foundations
• Sunlight Foundation

8. SimSim-Participation Citoyenne (Morocco)
• Nouabook, a web platform facilitating MP - citizen engagement in Morocco.
Focal Integrity Team for Cameroon (FITCAM)
• ‘Project to monitor schools’ expenditure via SMS.
iWatchLive (Nigeria)
• Web application allowing citizens to access Nigerian government budget data
and report back on incidences of corruption and poor service delivery.

9. Advertising, PR and Digital
Insights into changing – and emerging - consumer behaviors,
which are applicable to publishers.
Why?
• Transferable audience insight
• Proactive
• Not Reactive
NYT innovation report showed that these sides don’t
necessarily talk to one another. And that they need to!

10. Retailers
What can we learn from them re LBS?
1. Content/offer needs to be valuable
e.g. discounts, reviews etc.
2. This is a growing market.
Is it a potential
source of
revenue that
news publishers
can tap into?

11. And other businesses
And those constantly exploring
changing consumer habits
• Coca-Cola
• Pepsi
• McDonalds
Like:
• Music
• Publishing
And other legacy
industries which have
been disrupted by digital

12. Only by getting into unusual spaces…
Can we think differently…
• CES
• IBC
• Internet.org
• “Gig City” - Chattanooga
Talk to:
• Trend watchers
• Ethnographers
• Anthropologists

13. 3. Partnerships are essential
For Storygathering….
Journalists, Hackers and Open Data supporters brought
together by the World Bank Institute’s Global Media
Development program to create OpenData Latinoamérica.

14. For effective business models…
Such as the merger between St. Louis Beacon (web) and St.
Louis Public Radio.

15. For distribution…
The Washington Post’s new partner program offers
digital content for free to other newspapers’ paid subscribers.

16. “In fact, I think in the long run, we’re going to look back
at many facets of old media and realize that we were
living in a desert disguised as a rain forest.”
Steven Johnson
There’s going to be a few bumps,
But I do believe the future is bright…

17. QUESTIONS?
Thank you for reading
Email: damian.radcliffe@gmail.com
Twitter: @damianradcliffe
Thanks for new ideas and inspiration:
Kevin Anderson, Paul Bradshaw, George Brock, Bart Brouwers, Tom Glaisyer, Zahera Harb,
Abraham Kamarck, Jan Keulen , Jon Kingsbury, Chris Lawrence, Andy Martin, Charles Miller,
Nic Newman, John Owen, Ramaa Sharma, Judith Townend and Claire Wardle.
About @damianradcliffe
Damian Radcliffe is a Doctoral Student and an
Honorary Research Fellow at Cardiff School of
Journalism, Media and Cultural Studies.
Links to Damian’s extensive writing and
research portfolio can be found at:
www.damianradcliffe.wordpress.com/writing

18. Some suggestions for how to move forward will be
explored next in Part 4.
Or in the original full presentation from which this is
adapted, which you can read here:
www.slideshare.net/mrdamian/reinventing-journalism-trends-innovations-and-unanswered-questions/